(TrendHunter.com) In a horrid and incredibly controversial feature, Rolling Stone’s latest issue discusses the King of Pop’s last days and death—including the macabre detail that Michael Jackson’s nose was missing during…
(TrendHunter.com) After a lengthy and thorough search, it’s official: The Obama family has settled on vacationing in idyllic Blue Heron Farm in Massachusetts.
The Obama family will head to the 28.5-acre Blue Heron Farm…
Last week in his monologue, late night host Craig Ferguson went on and on and on and, yea, on about youth and advertising and how marketers all got together in the 50’s and 60’s to “deify” youth, put it up on a pedestal and focus all their advertising on that particular age group.
(TrendHunter.com) When comedian Russell Peters thinks something is funny, chances are it’s funny. Still, there are some who may be shocked to see a young South Asian man wearing a t-shirt bearing the message, “hajibis are…
Amazing video clip for the new song Da Mystery Of Chessboxin’ from the Wu Tang Clan made in Lego toys
(TrendHunter.com) Although she mainly shoots in black and white, Polina Viljun is a master at capturing the curves of women. This talented photographer has a classy take on what femininity should look like, taking soft…
While everyone’s all a Twitter over EA’s Act of Lust Booth babe stunt, consider this: If the Booth babes were Booth Dudes and the rules were the same, would anyone care?
Na semana passada, comentei aqui blog sobre a “experiência” do game Prototype, que usa os seus dados do Facebook, como detalhes do perfil, fotos e amigos para montar um vídeo em tempo real. Eu detesto utilizar a palavra tendência, mas pode-se dizer que essa integração com informações de redes sociais é uma das grandes iscas para criar curiosidade nos usuários.
Vejam esse caso do MoMA (Museu de Arte Moderna de Nova York), por exemplo. Com base nas atrações de verão que estarão expostas no museu, a ideia básica é montar uma programação com base no seu gosto pessoal. Para isso, o Summer at MoMA utiliza seus dados do Facebook, pergunta quando você pode fazer uma visita, e monta um roteiro completo, dividido por horários em um dia inteiro.
Obviamente, quanto mais completo o seu perfil no Facebook, mais fiéis serão as indicações do MoMA. A criação é da Gulp Media.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: PnT, Amsterdam, Netherlands
Art Director: Paul Stienen
Copywriter: Thijs Vrieselaar
Published: August 2009
(TrendHunter.com) To celebrate the launch of their photo issue, Vice Magazine threw a party at the Lennox Contemporary Gallery In Toronto, and hip hair and hair accessories were everywhere.
The notorious Vice Magazine…
It would be pretentious to speak about the emergence of online media as if it were…news. However, it is vital to address the fact that, despite the advent of the Internet, there remains a divide within the “connected” of the digital divide. Avant garde disseminators will tell you that marketing efforts are still being improperly implemented through online venues.
Leveraging the web correctly for business requires both the left AND right side of the brain; there is an art & science to web marketing applications-particularly in the field of web writing.
You can see web writing being utilized for various online mediums: websites, webzines, e-newsletters, blogs, Internet advertisements, and social networks, among others. However, it should not be dismissed as a task that can be done by a web designer or art director; it’s a craft that is developed through experience. Therefore, web writing should be delegated to professional writers.
Some of the variables of web writing that ROI is contingent on are: SEO, Meta tags, keywords, links, titles, and of course, content. Many writers are aware of some of these terms, but don’t know how to apply this knowledge when developing copy.
It would be a waste of time to delve into each of these terms, as their meanings are easily accessible on the web. I will, however, illustrate what makes good web copy, and elaborate by providing some examples.
1) Wait…what were we talking about?
-Consider your topic. There are programs online to determine what the most important keywords are for any given topic; utilize this tool to determine which terms to include in your web copy.
2) Pithy the Python says “WRAP IT UP, SON!”
-Concise, cohesive copy is the elixir of web writing.
3) Want Supercalifragilisticexpialidocious web copy?
– Limit your vocabulary. To optimize SEO, you want controlled word usage so that your content is included in search results; stick to keywords and synonyms.
4) I like em’ chunky.
-Both readers and search engines favor “chunking.” In fact, 79% of readers prefer “scanning” to “reading.” Techniques like creating sections, headlines, subheads, bullet points, and lists improve SEO.
5) Links are a site’s best friend.
-To increase credibility, link to outside websites and resources. Outbound links encourage inbound links from other sites and improve SEO.
For a great example of web copy that utilizes linking and chunking, check this out.
Rohan Raj
Syrupy schmaltz. Finessing perpetual cadence. Boundless behemoth.
Absence of mutual exclusivity? Priceless…
CHICAGO (AdAge.com) — Publicis and Corona Light are splitting up only one month after getting together over a potential conflict of interest. Corona parent Crown Imports handed Publicis the brand last month without a review, a decision based in part on the former Heineken shop's extensive experience in the import-beer category. It turned out, however, that Publicis' experience in the category was a little too current: The agency is in advanced discussions with Anheuser-Busch InBev about a global assignment for its Becks brand, according to people familiar with the matter.
Fox Television has taken viral marketing to a new level. Everyone should take notice. Spawning from the new hit series Fringe, Fox has launched an ad campaign unlike any seen before. Rather than relying on the staple marketing ploys of late night talk show rounds, standard TV ads and review/word of mouth popularity, Fox unloads a strategy that is both in-your-face and yet somehow subtle.
Introducing The Observer. This secondary yet mysterious character now conspicuously appears at a variety of Fox televised events ranging from American Idol to most recently the Major League Baseball All-Star game. His striking appearance (bald head, no eyebrows, always clad in a suit) and expressionless gaze render him unmistakeably recognizable amongst hordes of otherwise regular-looking people. The genius of it all? He goes completely unmentioned by hosts/commentators and the like. He’s not followed by a screen-length banner trumpeting the show and its airing day and time. He’s not discussed or called attention to in any manner other than a brief camera shot (as depicted above).
It’s product placement in the most brilliant, subtle manner. Even those who don’t watch the show can’t help but be struck by his sullen demeanor. It’s a face that sticks with you. And for those of us who are annoyed with the banners and obligatory, “Folks, tune into…” spiels interjected into other aspects of our entertainment diet, it serves as the perfect marketing tool.
I, and I imagine many others, now feel compelled to at least sit down for an episode of the show just to see what it’s all about. All because of a four second clip of a supporting character from a brand new TV show. Now that’s effective marketing.
Dan Davis is a Freelance Writer carving out his growing resume, specializing in copy writing, and subjects from sports to the arts. Contact him on LinkedIn.
Twitter is trying to make itself more a more useful and successful marketing tool with a new "Twitter 101" site that offers up tips on getting started, best practices, and studies of many of the well-known cases (Dell, JetBlue, Comcast, Naked Pizza) as well as a few of the less-documented ones (Teusner Wines, Pepsi).
(TrendHunter.com) Areaware has just released a new line of wall decals and these sticker murals are nothing like the ones we have seen before. These vinyl decals give your walls that extra flair and let you add a piece…
LONDON – In perhaps the most high profile pronouncement so far on the controversial issue of behavioural targeting, the chief executive of Walt Disney has declared his support for the technology and its commercial capabilities.
What's the secret to making online advertising scalable and sticky with the consumer? Is it about new formats, fresh content, or catering to a different viewing experience? The answer is all of the above, but most of all, it's about an increased level of interaction.
MINNEAPOLIS (AdAge.com) — Amnesiac Samantha (Christina Applegate) tried to recover her memory. But it was viewers — and to some degree, ABC — who seemed to forget how promising this comedy once was. After a dazzling debut as a partner to "Dancing With the Stars" in fall 2007, "Samantha" fell once it was shuffled off to other time slots.
LONDON – Sky has announced a series of mass-participation summer cycling events.
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