Hasta La Creative!

LONDON – Sony has back tracked on its new PlayStation 3 in-game video ad service, announced yesterday, following widespread user protest.

(TrendHunter.com) These anatomical tattoos are art pieces that appear reveal the inner parts of the people being photographed. We have seen how prevalent anatomical art and design have become, and these anatomical tattoos…

The rapid changes in technology, advertising, and social media have brought along their baggage: jargon, political-correctness, new terminology, “cutesy” names, and phrases that just are not understandable. At least once a week I find it necessary to search for meaning on “new” words. When I spell-check posts or documents, many of the words that I read, or even use, on a regular basis show up with the red squiggle…misspelled. The real fact is that they did not exist when Office 2007 debuted, so the handy-dandy dictionary doesn’t recognize them. Thus, my custom dictionary is growing. Now I have to worry about the fact that if I misspell a simple word, such as bitter, I may end up with bit.ly. Thus, read and re-read everything you write.

Along with these new words, we seem to be using more words to say less, working in keywords along with key points into our blogs, press releases, and online articles. Companies, wanting to look smarter, are actually failing to get their point across due the amount of BS they incorporate with their corporate communications.

And that’s why I use HubSpot’s BS detector, or, as they call it, the Gobbledygook Grader, which grades exactly what you think it does: crap.
The site is very simple to use:

1. Enter copy into copy block area on Grader site
2. Enter your email address
3. Hit the “Grade Content” button

What comes out can be quite disappointing, especially if you think that you’ve written a masterpiece and find out it’s a turd. It’s not a perfect measurement tool, but it does provide a list of the Gobbledygook words, a word cloud so that you can see how many times you’ve overused certain words, as well as a word-counter, sentence counter, and the minimum education necessary to read the document. (Although mainly a PR tool, it’s become rather useful for cover letters, blog posts, and articles.) Realize that if you are grading something other than a brochure or press release, the calculations don’t work out perfectly and the score will be low. However, I use it as a proofing device, so it’s not the score, but what it displays about my writing, or over-writing.

The top ten “worst of the worst” words are, from most-offensive to least: lead generation, robust, flexible, world class, easy to use, scalable, cutting edge, well positioned, market leading, and mission critical. If you’re using these words in your writing endeavors, please stop now.

HubSpot also offers graders for Facebook, Twitter, Blogs, Social Personalities, Press Releases, and Web Sites, so it’s simple to gauge where you, or your company, “rank” in the Social Media sphere. To access all of the graders at once, go to HubSpot’s website and click on the Grader link.

As the online space expands, rest assured that the cutting-edge, scalable, mission-critical buzzwords will become a robust and break-through method of delivering market-leading information in a user-friendly method.
(Authors Note: none of the 18 Gobbledygook words included in this post were harmed during writing.)

Jeff Louis: Strategic Media Planner, Brand Project Manager, blogger and aspiring writer. To contact Jeff, leave a comment or find him on www.linkedin.com or www.twitter.com.

“To help the Elm Grove Police discourage speeding, we designed die-cut signs and placed them over roadside radar trailers, which were triggered by speeds above 25 mph.”

Advertising Agency: Cramer-Krasselt, Milwaukee
Creative Director:  Chris Jacobs
Art Director:  Brian Steinseifer
Writer: Jim Jodie

If you’re a sucker for heartstring-pulling yearnings of love, you just might like this video from the band One Eskimo in which Little Feather and One eskimO lead a pleasant life in an igloo…until the evil Mr. Top Hat breaks the igloo in two separating the two lovers from one another and takes Little Feather.

Mais um vídeo para a velha e preferida discussão da receita dos virais: “verdadeiro ou falso?” Um tal de Bruno Kammerl construiu o maior tobogã do mundo, com 35.2 metros, e para isso deu o nome de MegaWoosh.

No site do projeto, em alemão, ele conta detalhadamente como foi a concepção do projeto, com cálculos e materiais usados. Bruno está procurando investidores para a ideia, e para isso oferece até um plano de negócios.

Eu ainda não descobri qual o propósito disso tudo, além de fazer graça, é claro, mas a criação é da MRM Worldwide.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Chief Creative Officer: wain choi
Creative Director: Jieun Kang
Art Director: Jongok Shin / Seungmin Jang
Copywriter: Jaehoon Shoi
Illustrator: Jinwoo Kwon / Hyunkyu Kim

This new viral video for Axe is really good with a skater jumping over a golf car in one big ollie! Advertiser: Axe

LONDON – AOL Advertising’s ad-serving platform, Adtech, is launching an analytics solution that details insight into the performance of ad campaigns, ad placements, banner sizes and sales trends.

Guardian Media Group, Trinity Mirror, BSkyB and Dawson Holdings are up for discussion with Media Week’s Steve Barrett, John Reynolds and Tristan O’Carroll in the Media Week podcast.