Aug
10
We Just Love it Because of The Extra Seats
Posted in: Uncategorized
Cute dancing fingers and all, but Amtrak and Metro North riders will be drooling over the extra seats in this Publicis London spot for Hula Hoops.
Aug
10
GM to sell new cars on eBay
Posted in: UncategorizedLONDON – US car manufacturer General Motors is partnering with online auction eBay to create a new car e-commerce website.
Aug
10
Yahoo! | Pimp My Chair
Posted in: Uncategorized
Estão abertas as inscrições para a edição 2009 do prêmio Big Idea Chair, do Yahoo! Brasil, apresentado oficialmente no EBP 2009, dia 8 de agosto.
Assim como em outros países onde o prêmio também é oferecido, a proposta é premiar apenas 1 case, entregando aos vencedores, a famosa cadeira roxa como troféu.
Este ano, além dos jurados (Eduardo Bicudo/Wunderman, Eduardo Fischer/Grupo Total, Flavio Salles/SunMRM, Jean Boechat/JWT, José Carlos Rapacci/Mars Brasil, Luiz Lara/Lew’LaraTBWA, Maurício Greco/Ford Brasil, Michel Lent/Ogilvy Interactive, Orlando Marques/Publicis, Raphael Vasconsellos/Agência Click, Ricardo Fort/Coca Cola, Ricardo Monteiro/Reckitt Benckiser e Serio Motta Melo/TV1), a votação popular via internet ajudará a eleger a Grande Idéia da publicidade nacional. Outra novidade para este ano é o tema da campanha: “Pimp My Chair“, que convidará os profissionais da área de Atedimento, Criação, Mídia e Tecnologia a “duelarem” entre is com composições ao ritmo de hip-hop, através do hotsite.
Em setembro, os jurados avaliarão os cases, e no dia 5 de outubro será anunciado o shortlist – quando começa também a votação popular, que vai até o dia 23 de outubro, no site do prêmio. O grande vencedor do Big Idea Chair 2009 será conhecido em tempo real no portal do Yahoo! Brasil, dia 26 de outubro.
Na edição passada, mais de 80 cases foram inscritos no prêmio, com vitória da agência CuboCC (agência e produtora) e Unilever, com o case Axe Dark Temptation.
Aug
10
Rexona cria banner com competição entre blogs
Posted in: UncategorizedMesmo que não fosse um anunciante do Brainstorm #9, o superbanner de Rexona X Race aí em cima mereceria ser comentado. A ação não envolve nenhum tipo de interferência no conteúdo editorial, estou postando pois gostei da idéia. Até porque, se você clicar nele, vai ajudar o site a vencer a corrida com Sedentário & Hiperativo, Autozine e Digital Drops.
Cada vez que alguem vota, a contagem é atualizada automaticamente. A competição termina no dia 19, e o blog vencedor irá participar de uma corrida de verdade em São Paulo, no dia 23 de agosto, um domingo, das 8h às 15h.
Agora, como eu sou legal e altruísta (claro, claro), vou sortear essa vaga na corrida (isso se o blog ganhar na votação, é claro) entre os leitores do site. Funciona assim: Você deixa um comentário bacana nesse post, e eu escolho o que achar melhor para participar do evento e representar o Brainstorm #9 na corrida real.
Porém, tem um detalhe: Sei que é sacanagem, mas isso só vale para moradores de São Paulo. Eu ainda não sei como são esses carros, mas pelo comercial do produto, já dá pra imaginar.
A criação é da CUBOCC.
Aug
10
Explosive Body Art – Tattoos Inked With A Bang (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This set of tattoos certainly makes a noise and includes the worst I have ever seen – the suicide bomber tattoo of course.
I am not sure what drives people to have images of violence or explosions inked…
Aug
10
Reports of Mag Subscription Card’s Demise a Bit Exaggerated
Posted in: Uncategorized
NEW YORK (AdAge.com) — A lot of magazine lovers were happy to read a New York Times blog item Friday that was headlined "Subscription Cards, R.I.P," but the truth is that you will see those cards falling on your floor, the sidewalk, bus aisles and subway floors for many years to come.
Aug
10
Lights, Camera, Advertising
Posted in: Uncategorized
A few new docs out on the business… First up, Art & Copy looks at… advertising.
Aug
10
As 100 marcas mais valiosas do mundo
Posted in: Uncategorized
As marcas mais valiosas do mundo, edição 2009, segundo a Millward Brown.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Aug
10
‘Don’t Move Firewood’ Campaign Expanding
Posted in: Uncategorized
The award-winning "Don't Move Firewood" campaign is continuing to expand. The campaign, designed to prevent the spread of invasive pests and diseases through moving firewood, was started by the Nature Conservancy and the Continental Dialogue on Non-Native Forest Insects and Diseases, working with Hamburger Co., a political and media consulting company, and Carousel30, an interactive media company.
Aug
10
Keyword Gayness, NBC Must-Fire TV and Verizon’s Crop Art
Posted in: Uncategorized– Keywords gone wild!
Aug
10
Disturbing Nollywood Photos – Pieter Hugo Captures the Reality of the Nigeria’s Films (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Nigeria’s film industry a.k.a Nollywood is the third largest film industry in the world. However, it’s narratives often differ greatly from the story book endings almost always guaranteed by Hollywood…
Aug
10
Because Hispanic Men Love Downy Too
Posted in: Uncategorized
See, I knew there was something about Hispanic men who liked Downy. They’re different than you and me. They appreciate a good joke and a good whiff.
Aug
10
Google Runs the Universe, But You Knew That
Posted in: UncategorizedMillward Brown’s top BrandZ of 2009 has Google at number one–and Marlboro at number 10. Talk about branding!
Aug
10
About Those Hachette Rumors …
Posted in: Uncategorized
NEW YORK (AdAge.com) — Hachette Filipacchi Media U.S., publisher of magazines including Elle and Woman's Day, recently distributed a "disclaimer" from its parent, the Lagardere Active division of Lagardere, attempting to smother the latest flare-up of a seriously distracting rumor. It holds that Lagardere wants to get Hearst to run Elle for it in the U.S., possibly so Lagardere can pull up stakes on its domestic magazine division entirely. So Advertising Age sat down with Mr. Lemarchand for an on-the-record lunch in an attempt to get the facts properly sorted.
Aug
10
Is Your Personal-Branding Campaign Integrated?
Posted in: Uncategorized
When working for an integrated campaign, a consistent message across media is crucial. The same can be said of personal brands. When developing our virtual personal brands, we need to apply the same rules of integrated campaigns to how we present ourselves in social media.
Aug
10
BBC to air controversial ‘expensive’ ad
Posted in: UncategorizedLONDON – The BBC has decided to roll out an ad campaign for Radio1 which was initially put on hold over fears it looked too expensive.
Aug
10
Adconion boosts London and Leeds teams
Posted in: UncategorizedLONDON – Adconion Media Group has strengthened its London and Leeds teams with the promotion of three members of staff, as well as two new appointments.
Aug
10
Mosaïque Urbaine
Posted in: UncategorizedUne vidéo rythmée présentant le quartier du 20ème arrondissement à Paris, habillée sur une composition sonore de Frédérik Vuille (Mars). Une réalisation de l’artiste Clem avec une volonté de laisser défiler le temps, la lumière et les instants de vies. A découvrir dans la suite.
Previously on Fubiz
Aug
10
Former B&Q marketer Jo Kenrick joins Fallon to head Asda account
Posted in: UncategorizedLONDON – Former B&Q marketer Jo Kenrick is to join ad agency Fallon as business director for its Asda account.
Aug
10
A Not-So-Great Moment in Real-Estate Advertising
Posted in: Uncategorized
Call me tainted, but as someone who has seen my fair share of real-estate ads, this ad just isn't that far from realistic.
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