Nov
05
E-Cigarette Maker Launches Bizarre, Raunchy Teasers in Response to Ad Ban
Posted in: Uncategorized
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Feb
02
Camel Campaign
Posted in: UncategorizedPensée par Saatchi & Saatchi Italy, voici la nouvelle campagne publicitaire de Camel Cigarettes en Italie appelée sobrement “Discover More”. Des déclinaisons visuellement réussies. L’ensemble des visuels esquissant le chameau aux 4 coins du monde sont à découvrir dans la suite.
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Aug
13
Smoking lookalike / Une originalité qui part en fumée…
Posted in: Uncategorized |
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| THE ORIGINAL? Anti Smoking Awareness – 2007 Agency : Topnotch Jaipur (India) |
LESS ORIGINAL : Cancer Patients Aid Association “cigarettes smoke people” – 2009 Source : Infopresse, Agency : BleuBlancRouge (Canada) |
| L’autre problème de cette annonce Canadienne c’est que le slogan lui aussi existe déjà. Il avait été employé dans une autre fameuse campagne américaine du Washington Department of Health, sortie en 2002 |
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Apr
09
Loopholes on Banned Tobacco Advertising Practice
Posted in: Uncategorized
As far as banning tobacco from making further aggressive advertisements, there are still some sectors all over the world that find a way to plug in their tobacco products on varied means of advertising mediums. But while many people are concerned about how the tobacco manufacturers get away with it, perhaps the truth behind tobacco which is nicotine should be emphasized as well.
Overall, it is nicotine that is the drug that makes people smoke a lot. To some smokers, it may not matter since they are still up and about. But give it a couple of years and you will see varied illnesses that will take its toll from continued abuse.
As far as advertising is concerned, the least they can do is emphasize more on the harmful effects of nicotine intake. They are doing it anyway. How else can they earn big bucks?
You can read more about it here at the Bangkok Post.
Apr
06
Surrogate Advertising Saving Vice Products
Posted in: Uncategorized
Surrogate advertising happens when the brand extension is seen as a guise for a product that is almost non-existent in commercial terms.
(Source) MyNews.in
So just when you think it is the end for these vices, a sudden light over the horizon looms for brands with similar ones associated with aggressive advertisers today. But the real question is up to when will this be.
Mar
06
Camel: Discover more
Posted in: Uncategorized
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Directors: Timur Kulenovic, Norbert Graf
Photographer: Jan Steinhilber
Published: February 2008
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