The how, the why and the where regarding this move are unclear, but here’s some background:
Before beginning his current stint with TBWA (which he began as director of digital strategy), Clement served as SVP and group planning director at Deutsch New York, director of emerging platforms at W+K, and partner/director at Ogilvy‘s global media agency, Neo@Ogilvy.
No word on where he’s headed next or who will assume his role.
It’s official: after more than 24 years with TBWA\Chiat\Day–nine of which she spent as president–Carisa Bianchi is no longer with the agency. In her place, Luis DeAnda is acting president of the Los Angeles office as of…now.
Here’s the unsigned memo:
Carisa Bianchi, after nine years as President, is leaving TBWA\Chiat\Day. Let me take this opportunity to thank her. Carisa has been an integral part of our success over the past 20 years. Let me also share with you a few words from Lee about Carisa:
At least that’s what Samsung’s lawyer Jon Quinn said during opening statements in the brands’ ongoing patent trial. According to a quote in The Verge, Apple considered dropping TBWA\Chiat\Day after its rival’s campaign inspired headlines like this one, from The Wall Street Journal, pondering whether or not the company had lost its seat at the head of the popular table. Quinn told the jury:
“This new, edgy marketing strategy … it drove Apple crazy.”
The campaign in question was, of course, “Next Big Thing” by 72 and Sunny.
The series and subsequent headline supposedly unnerved Apple marketing VP Phil Schiller so much that he emailed Tim Cook and suggested an agency review, writing:
“We have a lot of work to do to turn this around.”
While rumored board meetings on the topic did not inspire a change, Quinn’s claim hardly serves as a vote of confidence — and Samsung shows no signs of reconsidering its strategy.
Finalmente uma vuvuzela poderá ser usada para o bem. Pelo menos segundo o ponto de vista do canal beIN Sports, que resolveu transformar a inesquecível (e insuportável) corneta-símbolo da Copa da África do Sul em uma espécie de controle-remoto. É claro que GAMECHANGER, protótipo criado pela TBWA\Chiat\Day de Nova York é capaz de mudar para um único canal.
A vuvuzela modificada usa uma plataforma de prototipagem Arduíno, e tem seu som reconhecido por um pequeno microfone por meio de um microchip de 32 bit, que emite sinais para receptores de TV a cabo, que forçam a televisão a sintonizar o beIN Sports.
É claro que o “controle-remoto” funciona apenas com algumas operadoras, mas ainda assim, o site oficial conta com uma seção onde os fãs de futebol (e do canal, é claro) poderão entrar na fila para receber seu GAMECHANGER. Já pensou na Copa?
Para quem quiser ter uma ideia melhor de como a vuvuzela foi adaptada, vale o play no vídeo abaixo.
Com o fim de mais uma temporada do campeonato de futebol americano, o canal esportivo beIN Sports decidiu propor a seu público que mude o jogo, sem necessariamente abrir mão do futebol, acompanhando os campeonatos de futebol que estão prestes a começar, mas do outro tipo, lá fora conhecido como soccer.
Criada pela TBWA\Chiat\Day de Nova York, a campanha ?????????u???# mostra de uma forma inteligente e divertida o que estas duas modalidades têm em comum, aproximando um pouco mais os fãs.
A produção é da Variable, com direção de Jonathan Bregel.
We've seen this marketing stunt countless times: Big brand dips into its deep pockets to give some hardworking, deserving, photogenic youngsters a new playground or a concert or a trip to Toys R Us. But this well-worn tactic can still wield some power.
This time, it's Gatorade, with a cameo from Dwyane Wade, giving an extreme makeover to a high school basketball team's locker room in New Orleans. The Riverdale Rebels, it seems, haven't had a very good run in the past few decades. Now, though, the scrappy, close-knit team (mantras: "I got your back!" and "Family!") are heading to the playoffs for the first time in 20 years. Gatorade, in what looks to be the final two quarters of a recent Rebels win, replaced busted metal lockers and bare-bones facilities with NBA-quality digs.
The effort, dubbed "We Are All-Stars," from ad agency TBWA\Chiat\Day in Los Angeles, broke Monday, timed to the NBA's All-Star weekend. The reaction from the teenage ballers to their new locker room and a visit from D-Wade? It's as sweet as a fruit punch-flavored sports drink. Go ahead and enjoy it.
Credits below.
CREDITS Client: Gatorade Senior Director, Communications: Molly Carter Director, Branded Entertainment: Jill Kinney Manager, Branded Entertainment: Nancy Laroche Senior Manager, Communications: Noah Gold Director, Sports Marketing: Jeff Chieng Assistant Manager, Global Sports Marketing: Eduardo Gomez Senior Manager, Digital Marketing: Abhishek Jadon Assistant Manager, Digital Marketing: Nicki Granadier
Agency: TBWA\Chiat\Day, Los Angeles Chief Creative Officer: John Norman Executive Creative Director: Brent Anderson Creative Directors: Renato Fernandez, Gustavo Sarkis Associate Creative Director Guto Araki Art Director: Tiffany Lam Associate Creative Director: Doug Menezes Copywriter: Scott Reedy Executive Producer: Sarah Patterson Producer: Alicia Portner Executive Project Manager: Karen Thomas Account Supervisor: Kyle Webster Account Executive: Ralph Lee Group Planning Director: Scott MacMaster Planning Director: Martin Ramos Managing Director: Peter Ravailhe Group Account Director: Blake Crosbie Account Manager: Marc Johns Executive Business Affairs Manager: Lisa Lipman Broadcast Traffic: Jerry Neill
Production Company: Bandito Brothers Director: Jacob Rosenberg Executive Producer: Suzanne Hargrove Producer: Cassidy Lunnen Art Director: John Gathright Director of Photography: Laura Merians
When Nissan offered to sell its Versa Note on Amazon last fall, it promised to ship the cars to three lucky buyers in actual Amazon boxes. Well, this weekend it was delivery day!
A Reddit user on Monday posted this photo from Madison, Wis., noting: "What's the largest item you can have shipped from Amazon? Because I think my neighbor just got it." A commenter soon pointed out the Nissan partnership, which seemed to be the most obvious explanation of such an epic delivery. AdFreak then reached out to Nissan, and Erich Marx, the automaker's director of interactive and social-media marketing, confirmed that the Redditor had captured the delivery—which was meant to be kept under wraps until a video could be released next week.
The original idea, he said, came from Nissan agency TBWA\Chiat\Day. "They mentioned it, and we all kind of laughed and thought, 'Wouldn't that be funny?' " said Marx. "But over the course of a few days, we kept coming back to it and said, 'Why not deliver a car in an Amazon box?' … It's never really been done. I think the visual is pretty hilarious. Everybody knows the Amazon box. We thought it would capture people's imagination. It certainly captured ours." In the end, Marx added, Nissan decided to deliver just one Versa Note, not three as originally planned.
The Redditor's photo, which hit the site's front page on Monday, came as a surprise to Nissan. "We were filming the video this weekend and a neighbor noticed what we were doing and posted what amounts to a spy photo," said Marx. "The best laid marketing plans, right? We were going to do a press release and a video and this whole thing next week. But the photo got out there, and people started buzzing about it. So we had to scramble."
The first 100 people to order the Versa Note on Amazon got $1,000 gift cards. Nissan contacted many of them, and then chose the Madison customer as the winner. "Quite frankly it was the enthusiasm of this winner—they were so thrilled and thought it was hilarious," said Marx. "We were all voting for someone in Hawaii. We were like, 'Madison, Wisconsin, in January? That's going to be cold.' But this winner was so into it, we knew it was going to be great."
Nissan is keeping the winner's name private for now. He or she will be revealed in the video, which is still set to be released next week. "We wanted to keep some of our original plan intact," said Marx.
Does Marx envision a day when a Nissan could be delivered by a fleet of Amazon drones? Laughing, he replied, "No, I think this a really fun onetime execution. We have a great dealer network, and we want our dealers to be involved in the marketing and delivery of our cars. We certainly don't want to step on their toes."
Arrghh … can't breathe … too much cuteness! TBWA\Chiat\Day in Los Angeles crafted these 60 seconds of adorable hi-jinks as part of Best Friends Animal Society's pro bono campaign to raise awareness for pet adoptions, a cause near and dear to the heart of legendary adman and agency chairman Lee Clow. The clip shows Instagram photos of four rescued pets—Lil Bub, Nala Cat and two pups named Ginny and Tuna—who each enjoy various measures of Internet fame. Ginny's got a space helmet. She's a widdle dog-stronaut! Sorry. This stuff's face-meltingly cute. And I don't even like cats. But I'll make an exception here. Clow says, "Wouldn't it be great if we could get people to see that the smart, cool and socially responsible thing to do is to rescue a pet rather than buy them from a breeder or a pet store?" Fair enough. Plus, if they had pets, folks wouldn't act all catty like that woman in the Tenth Life Rescue spot from a few months back.
Barry Sanders has always been good at the vanishing act. He did it most famously in 1999 by retiring from the NFL at age 30, when he was just 1,457 yards short of the league rushing record. He does it again, comically, in this new Pepsi MAX ad from TBWA\Chiat\Day in Los Angeles and director Matt Dilmore. In the ad, Sanders, getting a shave at a barber shop, is about to reveal the real reason he retired—but suddenly he goes up in a puff of smoke, and reappears in the living room of some gamer who has "unlocked" him while playing Madden NFL 25, thanks to a code on a Pepsi MAX cap.
Sanders' involvement with Madden NFL 25 goes beyond the new ad. Though he's been retired for almost 15 years, the 45-year-old was recently voted by fans to be the cover athlete of the game's latest edition. "Being on the cover of Madden introduces you to so many new fans that never saw you play," he said recently. "It's been a thrill for me, and I just never saw it coming."
Credits below.
CREDITS Client: Pepsi MAX Spot: "Disappearing Sanders"
Agency: TBWA\Chiat\Day, Los Angeles President: Carisa Bianchi Chief Creative Officer: John Norman Creative Director, Copywriter: Zach Hilder Creative Director, Art Director: William Esparza Senior Copywriters: Anne Sanguinetti, Kathleen Swanson Art Directors: Kristina Krkljus, Jenn Tranbarger Group Account Director: Grace Kao Management Supervisor: James Aardahl Account Executives: Erik Wade, Rohit Bal Planning Director: Neil Barrie Planner: Drew Phillips Executive Producer, Producer: Anh-Thu Le Associate Producer: Stephanie Dziczek Director of Business Affairs: Linda Daubson Senior Business Affairs Manager: Laura Drabkin Talent Payment Manager: Maryam Ohebsion Broadcast Traffic Coordinator: Eugene Gandia
Production Company: Epoch Films Director: Matt Dilmore Executive Producer: Melissa Culligan Head of Production: Megan Murphee Line Producer: Geoff Clough
Editing: Cut + Run Editor: Graham Turner Assistant Editor: Russell August Anderson Executive Producer: Michelle Eskin Senior Producer: Christie Price
Visual Effects: Framestore Flame Artist: Trent Shumway Executive Producer: Kati Haberstock Producer: Mary Nockles
Campanhas para a adoção de animais costumam ser emocionantes, especialmente para quem adora bichos. O filme recente da No-Kill Los Angeles(NKLA), estrelado por Kristin Bauer, não é diferente. Nele, a Pam de True Blood dá um depoimento tocante sobre como encontrou seu cachorro, Asher, nas ruas de Los Angeles há alguns anos e como ele se tornou parte importante de sua vida desde então.
“Ele e eu tivemos uma conexão, e eu não pude encarar a possibilidade de não viver com ele e tê-lo como meu amigo. E eu acredito que os abrigos estão cheios de caras como estes”.
Em preto e branco, o filme criado pela TBWA/CHIAT/DAY é perfeito. Apesar de ser uma atriz famosa dando o seu depoimento, a verdadeira estrela do filme é Asher, que com seus grandes olhos consegue dizer tudo que há para ser dito. Com com uma direção de fotografia impecável, o comercial é todo em preto e branco, o que chama a atenção para a gravidade da situação.
Por trás do comercial, um objetivo da Best Friends Animal Society: até 2017 transformar Los Angeles na cidade com o menor número de sacrifícios de animais de rua nos Estados Unidos. E apesar de ter sido criado no ano passado, o grupo facilitou mais de 23 mil adoções. Ter bicho é tudo de bom, mas não adianta apenas ter e largar. É preciso cuidar.
If Gatorade's latest commercial from TBWA\Chiat\Day seems vaguely familiar, that's because it treads some of the same ground as Element 79's mid-'00s work for the brand, recounting the drink's 1965 creation in a lab at the University of Florida. From there, the TBWA spot mixes stock footage and new clips of Peyton Manning, Michael Jordan, Dwyane Wade and others as it assesses the brand's place in the history of modern sports. This heady concept works best in a pop-culture context. Gatorade is a beloved and ubiquitous game-day fixture, itself iconic, sloshing around in small plastic cups and giant buckets, ever ready to drench the winners in sparkling showers of limey-electrolyte glory. Sure, Gatorade might help gifted athletes—and by extension, you and me—win on the playing field. But more important, the brand is synonymous with triumph and superior achievement overall. That status gives Gatorade a shared meaning that transcends its sporty origins and helps ads like these appeal to anyone hoping to catch lightning in a bottle.
Which way to the bar car? John Jameson returns in another fun, rollicking tall tale from TBWA\Chiat\Day, this time rescuing comely lasses and barrels of his namesake Irish whiskey from a speeding 19th-century train. The Iron Horse engine, however, shoots over a cliff and falls into the sea, where it smashes a Prussian ship and sends the would-be invaders sinking to the bottom. Poor Prussians, I bet they got swallowed by a giant octopus. Kidding, of course. I know the octopus is fictional, just like Prussia. (I'm not seeing it on the Google Maps, people! Oh, there it is in Pennsylvania.)
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
While we can’t offer any more details, we can confirm that Jason Clement will be leaving his role as executive director at TBWA\Chiat\Day and TBWA\Digital Arts Network in Los Angeles.
It’s official: after more than 24 years with 
The ongoing 
