Climate change has been a major factor in a drastic global increase in wildfires in recent years, and the effects on communities worldwide are seemingly endless. Firefighters are among those on the front lines, and many regions are experiencing unprecedented staffing shortages. With the acts of heroism often required of firefighters at the forefront, Coors…
In response to the many climate catastrophes of the last few years, the need to end fossil fuel reliance is at an all-time high. Reimagining transportation on a global scale is an intimidating undertaking, but the stakes have never been higher. Following VW kicking off U.S. assembly of the all-electric ID.4 flagship in Chattanooga, Tenn.,…
Our planet, and the people living on it, can’t afford to wait. To build a better world, we urgently need unity, clarity and momentum. That’s where the United Nations comes in. I know what you’re thinking: The U.N. is a complex, bureaucratic organization, plagued with allegations of power and corruption abuses. But for all its…
Discount designer retailer Saks Off 5th rebranded in March to better appeal to younger shoppers, and continued the revamp with a rewards program in May. Now, the transformation continues through a partnership with fashion rental service Rent the Runway. A new pre-owned section on the retailer’s website showcases a curated collection of women’s clothing that…
In 2019, the Samsung Global Goals app launched, giving users the power to donate to United Nations (UN) backed charitable organizations simply by watching ads. Designed to raise awareness of the UN’s 17 Global Goals (a long-term sustainability initiative to eradicate hunger, tackle inequality and clean up the planet before 2030), the app is now…
Green, it turns out, isn’t always the greenest option. Although green plastic made from polyethylene terephthalate, or PET, is recyclable, it doesn’t always get recycled. Any additives, such as color, make plastic more difficult to repurpose, which means fewer facilities are willing to process it. “There is no value for green [plastic],” Jan Dell, founder…
Today, plastics are everywhere. Near Everest’s peak. In the world’s deepest ocean. At the North Pole. In our blood. Plastic production increased from 2 million tons in 1950 to 348 million tons in 2017, according to research by Pew Charitable Trusts. It is estimated that every minute, 1 million plastic bottles are sold around the…
Despite uncertain economic conditions globally, Publicis Groupe has forecast a stronger financial year than predicted with potential organic growth of up to +7% following an “all time high” second quarter (Q2) that has seen the agency network deliver organic growth of 10.3%. The business published its Q2 results delivering revenue of $3,131 billion (3,073 billion…
To truly address the climate crisis, carbon emissions reduction is required across all industries–including media buying. But to track progress and determine a baseline, the advertising industry needs a common language, agreed-upon measurement tools and a plan for what to tackle first, according to WPP-owned media agency GroupM. With that in mind, the firm released…
Longchamp’s “It is not a bag. It is Le Pliage” summer 2021 campaign from creative agency Fred & Farid Los Angeles and Studio Sander Plug became the French accessory brand’s most successful campaign to date. Now they’re hoping to build on that success with two new spots using the same tagline. “Replay” employs the same…
Major civil rights setbacks, climate catastrophe, planet-wide poverty, mass extinction–these are just a few of the challenges we face when it comes to imagining a hopeful future. Yet, the only way to build a better world is to first imagine one. Understanding the apprehension that many share for the future, the Smithsonian’s Arts and Industries…
At some stage earlier this year, a Greenpeace planner (presumably) whipped together a brief. Get: Sun-kissed agency owners and network bosses. To: Stop working with fossil fuel companies. By: Showing that fossil fuel is killing the planet, and any agency assisting with that crime should be made to feel complicit. Budget: The cost of an…
In 2015, the United Nations agreed upon 17 sustainable development goals: a set of targets that member states aim to achieve by 2030. Over the last seven years, advertisers and marketers have struggled to determine what their role is in helping to achieve those goals. At Cannes Lions in 2016, former U.N. Secretary-General Ban Ki-Moon…
Study after study shows that Gen Z is stressed out about the climate. And when it comes to their careers, younger generations say they want their employer’s actions to align with their values. But despite a growing movement to hold ad agencies accountable for the work they produce for clients doing harm to the planet,…
When it comes to climate action, it must be all hands on deck–including the advertising and marketing industry. This morning, the U.S. Supreme Court ruled that the Environmental Protection Agency’s ability to regulate greenhouse gas emissions from power plants under the Clean Air Act is more limited that previously understood. As many activists and observers…
At the Cannes International Festival of Creativity this year, Adweek teamed up with the World Federation of Advertisers to talk to key leaders and decision-makers about the industry’s role on climate issues. In discussion with top marketers from brands like Dole, Logitech, Mastercard, PepsiCo and Procter & Gamble, WFA asked a simple question: Is the…
When it comes to sustainable fashion, U.S. consumers are split. Given that Americans are divided on a lot more than which brand of jeans they’re buying, that probably doesn’t come as a surprise. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how–and where–to explain what they’re doing…
The kids are not alright. As expected, this year’s Cannes Lions festival has been rife with colorful beachside activations, invitations into the metaverse and shiny new awards. But in the midst of all that, young creators affiliated with activist group Clean Creatives have been pushing their own agenda to the surface–demanding that the industry face…
Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time? Sublimely na?ve, sadly irresponsible in hindsight. As in most of 21st century…
CANNES, France– This year at Cannes Lions, climate activists from Greenpeace have sprung up on various stages and beaches protesting the advertising industry’s relationship with oil and gas giants. On Thursday they pulled their biggest stunt yet when they stormed the venue at the heart of the festival, the iconic Palais De Festivals, with one…
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