NYC Marathon Runners Have a New, Natural Way to Cool Off

Tal Chitayat noticed the waste for the first time about two miles into Manhattan. Running the New York City Marathon last year, he had already trod through Staten Island, Brooklyn and Queens and was coming up on Mile 17. Only nine more miles to go. At that point, race assistants give runners a cool-down sponge…

Coca-Cola and PepsiCo Top List of Worst Plastic Polluters

“I’d Like to Buy the World a Coke” is among Coca-Cola’s most famous slogans, but all those plastic bottles have added up to make the soft-drink company the world’s top plastic polluter for the second year in a row. That’s according to a waste audit organized by the environmental group Break Free From Plastic, an…

Google Reveals Sustainability Initiatives During Launch of New Products

Sustainability shared the spotlight with Google’s major hardware announcements at the search giant’s annual new product event, Made By Google. The company, which first announced its sustainability efforts in August, highlighted its work today in New York City while revealing its latest products. The company revealed how it’s using recycled materials in its products and…

KLM Future-Proofs Itself Through Sustainability Efforts and by Digitizing

KLM might be the “world’s oldest airline,” but judging from its digital presence, you wouldn’t know that. The company prefers to have a first-mover advantage when it comes to testing out new apps and technologies. Two years ago, it proclaimed to be the “first airline” with a verified WhatsApp business account, and it has its…

A Brewery Made This Record From Ocean Plastic, With Sales Helping Clean Coastlines

Two places you’re almost certain to find single-use plastics (other than, you know, everywhere) are concerts and the beach. Musical performances are reliant on disposable bottles and cups for drinks, and ocean life often pays the price for similar behaviors by vacationers. Now agency Havas London is partnering with its Vivendi sister company in the…

Helsinki Wants Travelers to Be More Sustainable, and It Wants Airbnb to Help

From the number of bedrooms and bathrooms to the option of a full-size kitchen, Airbnb has always benefited from the customization that’s possible with its search feature. But, as consumers and the travel industry become more environmentally friendly, there is one potentially significant search option missing. And the city of Helsinki thinks it has a…

This Vegan Beauty Brand is Flipping the DTC Model

Unlike the usual direct-to-consumer narrative of starting with just an online audience, Versed–which first rolled out in Target stores–is now pushing into ecommerce. The beauty line, a new skincare line only five months old, filled shelves in 1,850 Target stores. Then, the brand arrived at Revolve, Riley Rose and Dermastore shops in July. Now, after…

30,000 Toy Cars Illustrate How Mass Transit Could Dramatically Reduce Traffic

Most things look cuter when they’re in miniature, but does that still apply to something like thousands of cars stuck in gridlock? A new ad campaign for Swedish public transit service V?sttrafik turns toy cars into an imposing illustration of the 30,000 vehicles that could be removed from the road through a current promotion offering…

Norwegian Cruise Line Is Ditching Plastic Water Bottles

Like the plastic straws and disposable chopsticks that were metaphorically tossed overboard, Norwegian Cruise Line has its sights on its next target: plastic water bottles. The Norwegian Encore, which sets sail in November, will be Norwegian’s first to eliminate single-use plastic water bottles at sea, the company said on Wednesday. The rest of the fleet,…

Historical Icons Urge Unity on Climate in Mash-Up of Famous Speeches

When it comes to the current political landscape, today’s youth are not passive. In 2018, 1.2 million school-aged kids led the charge for gun control in the form of March For Our Lives, one of the biggest youth protests since the Vietnam war. Little Miss Flint has become the ambassador behind bringing awareness to the…

How DTC Brands Are Going Green Beyond the Climate Strike

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

British Shoppers Want Sustainability. Retailers Are Grappling With How to Give It to Them

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

3-D Printed Toys Imagine the Future of Food to Make Kids Receptive to Sustainable Ideas

The future of food is going to get weird. There’s really no way around that if we want to shift our planet to more sustainable methods of production, likely meaning more reliance on ground-up insects and plant derivatives. But “weird” is a matter of perspective. If you grew up with the idea that a textured…

Even the Infamous Florida Man Wants You to Fight Climate Change in a PSA

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Amazon Makes a Climate Pledge, But Not the One Employees are Asking For

Just days before the United Nations holds its Climate Action Summit in New York, Amazon issued a Climate Pledge calling on corporate signatories to follow its lead in achieving net-zero operations by 2040. The move follows increased pressure both internally and externally for action on climate change, including a group calling itself Amazon Employees for…

This Direct-to-Consumer Startup Wants to Make America’s Lawns Toxin-Free

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Wieden + Kennedy London’s Iain Tait Discusses the Agency’s Climate Change Initiatives

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

This ‘Climate Pen,’ With Ink Made From Carbon Dioxide, Was Just Given to World Leaders

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

How the U.K.’s Fastest-Growing Plant-Based Food Brand Keeps Sustainability a Priority

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Costa Rica’s Minister of Tourism Says Sustainability Provides a ‘Better Quality of Life’ for Tourists and Residents

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…