Sep 30

This Vegan Beauty Brand is Flipping the DTC Model

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Unlike the usual direct-to-consumer narrative of starting with just an online audience, Versed–which first rolled out in Target stores–is now pushing into ecommerce. The beauty line, a new skincare line only five months old, filled shelves in 1,850 Target stores. Then, the brand arrived at Revolve, Riley Rose and Dermastore shops in July. Now, after…

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