Inside Native Deodorant’s First Ad Campaign, Which Celebrates Saying ‘No’ to the Bad Stuff

In its first broad base marketing campaign, Native Cosmetics is looking to move beyond cult status and into the mainstream, positioning its aluminum- and paraben-free deodorant as something that works for everyone. Launched as a direct-to-consumer deodorant brand in 2015, Native quickly gained a dedicated following among environmentally- and health-conscious circles online. Its community is…

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