Oct
08
Inside Native Deodorant’s First Ad Campaign, Which Celebrates Saying ‘No’ to the Bad Stuff
Posted in: UncategorizedIn its first broad base marketing campaign, Native Cosmetics is looking to move beyond cult status and into the mainstream, positioning its aluminum- and paraben-free deodorant as something that works for everyone. Launched as a direct-to-consumer deodorant brand in 2015, Native quickly gained a dedicated following among environmentally- and health-conscious circles online. Its community is…
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