After a concerted campaign against Big Tobacco beginning in the mid-1980s, many ad agencies stopped working with cigarette companies. Now, some activists want the marketing and public relations industries to cut ties with fossil fuel companies, too. But a new survey from Adweek and Morning Consult shows consumers are split on the issue of legacy…
As world leaders continue negotiations over how the global economy will respond to climate change, members of the creator economy are waging a war of their own. An open letter released today by Clean Creatives has been signed by more than 100 influencers, celebrities, activists and experts, calling on the world’s biggest public relations firm,…
Women in developing countries still walk miles each day to find clean drinking water for themselves and their families. “Give the gift of time in the life of Artois,” states Oscar-winner Matt Damon as he raises a chalice–a symbol of the Anheuser-Busch beer brand’s partnership with his charity Water.org to help provide for such women–to…
The exploitation, waste and carbon footprint of the fast fashion industry is well documented. According to research from Princeton University, 20% of the world’s wastewater comes from the fast fashion industry, which is also a leading producer of microplastics that wind up in the ocean. While consumers might be aware of this problem, it’s hard…
Meta detailed some of its efforts to combat climate change with the 2021 United Nations Climate Change Conference (COP26) ongoing in Glasgow, Scotland, through Nov. 12. Facebook’s Climate Science Center was extended to more than 100 countries, giving more people access to factual resources from leading climate organizations. The social network debuted the feature in…
Twitter created an event page for the 2021 United Nations Climate Change Conference (COP26), featuring commentary and resources from environmental experts and key organizations, as well as the latest news from the event, taking place in Glasgow, Scotland, through Nov. 12. The page will be localized and available to anyone on the social network in…
SCOTLAND Glasgow – The environmental summit COP26 is now underway in Scotland with world leaders, members of the British Royal Family, global conglomerate chiefs, sustainability organizations and protesters all gathering in a bid to agree on measures that will reverse the climate crisis. American president Joe Biden, British Prime Minister Boris Johnson, Prince Charles and…
With the first day of sustainability summit COP26 now underway, and world leaders set to visit Scotland as agreement to a global climate change plan is sought, the Scottish Government is using the international stage to demonstrate its leadership on the subject. It has already committed to achieving net-zero carbon emissions by 2045 and was…
“If you are serious about climate change and climate change innovation, there is no better place to be present in the world than at the biggest environmental conference of the century,” explains Hitachi Europe’s group public affairs officer Hans Daems, who is also the company’s chair of the board of CSR in the region too….
Liquid Death, purveyor of canned water with a self-proclaimed badass vibe, has always celebrated Halloween a bit differently than the rest of the consumer packaged goods world. And this year is no exception. The startup, based in Los Angeles and backed by a cadre of celebrities, launches a stunt today with delivery service Postmates called…
What’s the scariest dish you can imagine eating? How about a burger made of human meat? Oumph!, the Swedish plant-based food brand, has developed this creepy creation for Halloween-but it’s not as revolting as the name suggests, since it only resembles human meat. While “The Human Meat Plant-Based Burger” looks like a feast for cannibals,…
The world’s biggest brands will improve their internal structures around sustainability over the coming year as they aim to boost public trust in their messaging, with a growth in the introduction of the role of the chief sustainability officer. With COP26 set to begin in Glasgow–a summit viewed as a vital moment in the world’s…
Americans have a great fondness for paper towels. Nearly every U.S. household uses them to clean up spills and wipe down surfaces. Indeed, shoppers around the country spend about the same amount on the product as the rest of the world combined. Throughout the pandemic, U.S. consumers have bought even more. Sales of paper towels…
The concept of a personal carbon footprint was popularized by Ogilvy in 2005, as part of an ad campaign for BP. Yep, just like diamond engagement rings, George Foreman Grills and Father’s Day, your carbon footprint was a strategy cooked up by Adland to shape demand and to sell more stuff. More than 15 years…
For decades, organizations such as the Humane Society of the U.S. and People for the Ethical Treatment of Animals (PETA) have worked toward creating a more humane world for animals. But until recently, efforts to convince consumers, businesses and governments to ban the production and sale of fur largely fell on deaf ears. The pandemic,…
Climate news seems to get bleaker by the day. From a Texas-sized island of plastic swirling in the Pacific Ocean to mountains of discarded clothing washing up on the shores of Ghana, consumers are paying attention. And they’re demanding action and accountability from brands. In response, brands are experimenting with new materials, processes and business…
In the run-up to COP26, the United Nations’ Climate Change Conference taking place in Glasgow from Oct. 31 to Nov. 12, numerous brands have been boasting of their environmental efforts and credentials. So it is unusual to hear the boss of an electric car company say candidly of his industry: “Electric cars are not clean.”…
For as long as she can remember, Mikayla Madigan has thought deeply about her impact on the environment. But it wasn’t until mid-2020, when assigned to work on a sustainability-focused Garnier campaign, that she started to consider how that passion could align with her career goals as an art director at a small ad agency….
For a brand born for the outdoors, The North Face has strived to show how easily it fits in with the land of luxury fashion and on city streets. The brand’s fall campaign attempts to bring these environments together with the theme “Never Stop Exploring,” creating a challenge for The North Face, along with its…
When Lucy Glaser was interviewing for an early-career position at a well-known ad agency in Chicago in the mid-2010s, one of the first questions the interviewer asked her was this: “Would you consider working on a tobacco account?” Glaser refers to that moment as the first “human crisis” of her career. The ad world can…
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