For the first time since 2006, Gillette is running a commercial in the Super Bowl. The 30-second ad will focus on the GilletteLabs With Exfoliating Bar, a razor that debuted in November. The personal care brand, owned by Procter & Gamble, partnered with Grey Advertising to produce the spot, scheduled to air during the second…
NBC Sports ad sales chief Dan Lovinger has devoted much of his attention over the past two years to selling advertising for NBCUniversal’s Olympic Games in Tokyo and Beijing–and he’ll now be focusing full-time on that part of the job. Lovinger has been promoted to president, NBC advertising sales and partnerships, and will step into…
Just hours after the Super Bowl 2022 matchup was set between the Cincinnati Bengals and the Los Angeles Rams, warehouse retailer Sam’s Club released its full 30-second Big Game ad. Much like the teaser implied, the retailer’s first-ever Super Bowl spot, “Like a VIP,” features actor Kevin Hart enjoying an experience fit for a Hollywood…
Today, Kia America released a teaser of its 60-second Super Bowl ad–its 13th in the Big Game. This year’s ad will spotlight the Kia EV6 and features Robo Dog, a robotic dog up for sale for $299 who is searching for its forever home. In the 15-second teaser, Bonnie Tyler’s “Total Eclipse of the Heart”…
Twitter’s annual on-site Super Bowl stunt is moving up from the field to the roof. The social network teamed up with the National Football League to drop confetti containing fans’ tweets on the field at Hard Rock Stadium in Miami Gardens, Fla., following Super Bowl 54, and for Super Bowl 55 at Raymond James Stadium…
YouTube AdBlitz, the Google-owned video site’s hub for Super Bowl ads, is back for its 16th season. The first batch of teasers and ads for Super Bowl 56 is already available, and ads will be added to the hub as released, with playlists for the most comedic, dramatic, action-packed and inspirational spots. YouTube YouTube cited…
For the second year in a row, Hellmann’s plans to run a 30-second national spot in the Super Bowl. And like last time, the maker of mustard, mayonnaise and salad dressing has teamed up with WPP’s Wunderman Thompson to create a commercial focused on reducing food waste. A pair of teasers for Hellmann’s Super Bowl…
NBC made headlines after attaching a record-breaking $6.5 million price tag to 30-second Super Bowl 2022 ad slots. That’s not stopping brand giants like Lay’s, GM and Pepsi from scooping them up–it’s just a drop in their annual marketing budget. There’s been debate among industry insiders in recent years about whether the NFL’s championship game…
Nissan is returning to the Super Bowl for the first time since 2015 with an action-packed spot that looks like a comedy-thriller movie trailer. The “Thrill Driver” teaser, released this morning, stars Schitt’s Creek star Eugene Levy, as well as a few other legitimate action stars. The first teaser shows the 75-year-old Levy as a…
When there is so much advertising taking place around the Super Bowl, how do brands generate ads to stand out–whether they are running during the game itself or not? Well usually it involves celebrities and this year doesn’t look to be any different on that front, but what activities will brands be running to drive…
Liquid Death, which recently drew blood from Tony Hawk–literally–for a product stunt, is crashing the Super Bowl by betting $50,000 on the game and sending what the brand is calling a practicing witch to throw hexes from the stands. The startup, continuing to wear its outrageousness on its sleeve, will join the legions of Americans…
Michelob Ultra is the first of the Anheuser-Busch brands to release teasers for its Super Bowl spot, introducing viewers to a bowling alley “opening” on the date of the game. In total, the brand released three teasers, featuring the first two of the spot’s seven stars. In one teaser, legendary NFL QB Peyton Manning picks…
Hyundai has opted not to run an ad during this year’s Super Bowl, but its latest creative campaign has plenty of Big Game star power. After making a splash as the all-knowing elevator operator in the carmaker’s 2019 Super Bowl spot, Jason Bateman returns to star in the latest campaign from Hyundai in a series…
Hannah Waddingham commands attention on the small screen as Ted Lasso’s boss Rebecca Welton. Her timing and presence earned the British actress a well-deserved Emmy Award. Now Waddingham is stepping up to an even bigger screen as the star of Rakuten’s first Super Bowl spot. Waddingham will play the protagonist, or perhaps the villain, of…
When you host a Super Bowl party, you don’t want to run out of dip. This year, one lucky sweepstakes winner will not run out of dip. “We know fans want to snack big when they watch the most important football game of the year, but they also want to add some excitement to their […]
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Sandwich brand Jimmy John’s hired Anomaly as its agency of record in November 2020. The pitch they came into the room with ended up being “Meet the King”–and it aired in Super Bowl 2021 just three months later. On this episode of Adweek’s Adnatomy–a video series that examines how brands, agencies and production companies continue…
Anheuser-Busch didn’t run a Super Bowl commercial for Budweiser last year, opting instead to redirect resources and marketing dollars toward educating the public on Covid-19 vaccinations. The decision broke the beer brand’s 37-year tradition of appearing in the Big Game. This year, however, the self-proclaimed King of Beers is back, and it’ll be accompanied by…
Expedia is old enough to remember when tech companies like Pets.com and Electronic Data Systems bought Super Bowl ad time. At more than 25 years old, however, it also knows that it has to adapt if it wants to remain more relevant than those bygone brands. The pandemic has only increased that urgency, with hotel…
Irish Spring, the 50-year-old soap brand made by CPG manufacturer Colgate-Palmolive, has never run an ad during the Big Game. That streak ends this year, as the brand plans to air a 30-second spot during the 4th quarter of Super Bowl 56. A short teaser of the commercial, produced by creative agency Ten6, shows a…
State Farm aired its first-ever Super Bowl ad in 2021. This year, it would rather spend game day hanging out with you online. Instead of splurging on guest appearances by Drake and Paul Rudd as it did a year ago, the insurance provider is forgoing a traditional Super Bowl ad in favor of the #TeamStateFarm…
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