The creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump’s recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary is stepping in to help save the platform. Jimmy Donaldson, better known as MrBeast, has now joined a group in a bid to buy TikTok from its…
It’s been a busy few days in U.S. politics, from Donald Trump’s tech-CEO-studded presidential inauguration, the declaration of a “border emergency,” and the revoking of federal DEI guidelines. Amidst all this, America’s 47th POTUS found time to sign an executive order instructing the attorney general’s office to delay by 75 days enforcing a Supreme Court…
The vertical videos that once flowed natively from a sleek smartphone app have been replaced by a link to a website, and the trending tunes that soundtracked them have been silenced. TikTok has officially gone dark in the U.S., at least for now. A message on the app for U.S. users says that TikTok isn’t…
As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions ranging from strategic reevaluation to outright panic. However, history shows us that platforms evolve, algorithms shift, and audiences adapt. Here’s what marketers need to…
Hours after the Supreme Court unanimously upheld a law banning TikTok in the U.S. as of Sunday, the platform’s CEO, Shou Zi Chew, posted his response in video form, going out of his way to praise President-elect Donald Trump. “On behalf of everyone at TikTok and all our users across the country, I want to…
Stanley Cups, Charli XCX’s Apple dance, Duolingo’s “unhinged” green owl mascot, and being “very demure, very mindful.” Some things are simply synonymous with TikTok, including the brands that have used the platform to boost themselves into the stratosphere via paid and native content. From January 19, TikTok will be banned in the U.S. after the…
The Supreme Court Friday upheld the law banning TikTok in the U.S. as of Jan. 19, dealing a major blow to the platform’s 170 million American users and the businesses that rely on it for marketing and commerce. The decision marks a significant escalation in the government’s efforts to curb Chinese-owned tech companies, leaving brands,…
Mondelez International’s Nutter Butter went viral with a disturbing, surreal crime scene of smeared peanut butter and broken cookies. Language-learning app Duolingo’s green owl twerked for millions of followers and flirted with pop star Dua Lipa. Mars pet food brand Sheba pitted cats against each other in a race to lick gravy. All of these…
As discussions about a U.S. TikTok ban continue, with President-elect Trump reportedly considering an executive order to extend the case, creators are migrating to other platforms like Triller and RedNote. Triller is trying to poach TikTokers with new tools. Chinese-owned RedNote has popped up seemingly overnight. And Snap launched an ad campaign highlighting why creators…
President-elect Donald Trump, who takes office the day after the law banning TikTok in the U.S. goes into effect, is reportedly mulling an executive order that would stay the ban by 60 days or 90 days to allow time for negotiating a sale of the application by Chinese parent company ByteDance, or some other alternative….
If you’ve logged onto TikTok within the past week (haven’t we all?), you’ve probably seen the latest #goodbyetiktok and #savetiktok content as users stateside prepare for the very real possibility that the nationwide ban on the app will go into effect on January 19. As we anxiously await the Supreme Court’s decision on TikTok’s fate,…
Snap is reminding creators that its app is a central place to build a community in a new ad campaign. The company’s campaign comes as rival TikTok faces a potential ban in the U.S. this week. The Supreme Court is set to rule on a looming ban that would wipe the app from the U.S….
TikTok’s potential removal from U.S. markets by January 19 has marketers and influencers racing to figure out how to reach the app’s lucrative audience elsewhere. With 44% of Gen Alpha using TikTok in 2024, it’s hard to imagine a world where this platform–a gateway of discovery (and brain rot) for millions of tweens–is suddenly gone….
Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.–until now. After the Supreme Court displayed skepticism on Friday while hearing oral arguments in two cases taking aim at the legality of a ban, agencies are now seriously seeking out alternative places for their clients’ media dollars….
Meta CEO Mark Zuckerberg said in a note to employees Wednesday, seen by Bloomberg, that the company plans to cut approximately 5% of its workforce via performance-based terminations. The parent company of Facebook and Instagram reported about 72,000 employees as of the end of last September in its third-quarter earnings call, so the cuts could…
Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change. Starting Tuesday, live video was made available to all publishers on Substack, providing a potential alternative for creators monetizing their…
The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. ADWEEK reached out to…
Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it’s a big one: Meta. Vice president of people Janelle Gale sent a memo over the company’s Workplace internal communications forum, as first reported by Axios. According to Gale’s post, Meta will no longer have…
In a case with far-reaching implications for the future of social media, the Supreme Court today reviewed oral arguments on a federal law that could force TikTok to shut down in the U.S. within two weeks unless the app severs ties with its Chinese parent company, ByteDance. The oral arguments lasted nearly three hours. The…
The Justice Department’s effort to bar Americans from access to TikTok–a matter to be argued before the Supreme Court tomorrow–is possibly the most contentious first-amendment case of the social media age. But it’s not a new one. The United States has enacted widespread bans on publications and information sources in the past, for reasons similar…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
