Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best. There are countless blogs, newsletters, and experts offering “tips and tricks,” questionable algorithm hacks, thoughts on trends, and other advice…
In case you haven’t heard: party-girl Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another cultural shift. “Verizon lets me trade in a musty diva for a demure diva,” says Jools Lebron, the TikToker behind…
In less than 100 days, Americans will be headed to the polls to vote for either Vice President Kamala Harris or former President Donald Trump as the next president of the United States. The last 100 days have been filled with events we couldn’t have predicted, namely President Joe Biden announcing he won’t seek reelection…
Elon Musk’s ownership of X (formerly Twitter) has not been without its challenges and criticisms. Since buying the social media platform in 2022, Musk has been in the headlines over misinformation, buyer’s remorse, warring with advertisers, and more. Now, X has driven the nonprofit Global Alliance for Responsible Media (GARM) to close its doors after…
Every Olympic season is a chance to get obsessed with some sport you just learned about, cry over an athlete from a place you didn’t know about winning gold, and generally get worked up at a perfect Simone Biles floor routine. It wasn’t long ago (circa 2010s) when the Olympics meant catching the games at…
Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its search results. Despite its innocuous name, the update dramatically reshaped the search landscape, throttling traffic to smaller, independent websites while increasing the visibility of others, according to Ewen Finser, the founder of growth agency ReddVisible….
TikToker Megan Boni (a.k.a. Girl on Couch) went viral with her parody of dating life, “Looking for a Man in Finance,” which has inspired hundreds of remixes. Now, Boni puts another spin on the club hit by encouraging people to invest in their skin as part of a social campaign from SkinCeuticals. Created by agency…
TikToker Megan Boni (a.k.a. Girl on Couch) went viral with her parody of dating life, “Looking for a Man in Finance,” which has inspired hundreds of remixes. Now, Boni puts another spin on the club hit by encouraging people to invest in their skin as part of a social campaign from SkinCeuticals. Created by agency…
The 2024 Paris Summer Olympics are officially underway and if brands are smart, they’ll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences. NBC Universal is planning to air 7,000 hours of coverage of the Games, with 5,000 hours available via its streaming platform Peacock. Back in 2020, more…
Far from the days of traditional note-passing with a “check yes or no” box, dating in 2024 has become much more nuanced, largely due to technology. A check box has turned into a swipe, and at times it’s not a formal romantic relationship a user is seeking but a social connection. In this episode of…
Who doesn’t love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. As I’m writing this, you may have someone from…
Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner’s bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK. Musk dialed back on his 2023 provocative “go fuck yourself” comment to advertisers, explaining that X…
Welcome to this episode of the Marketing Vanguard podcast. Today’s guest is Alex Schultz, chief marketing officer and vp of analytics at Meta. We discuss Schultz’s career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the challenges and opportunities in the marketing landscape. He…
The burgeoning national political season isn’t just about campaign promises and competing candidate agendas: It’s about advertising. According to Forrester Research, 82% of B2C marketing executives in the U.S. have concerns about marketing their brands during this year’s presidential election cycle. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of…
Yachts have been stripped of their adtech signage, trophies polished and placed proudly in cabinets, ADWEEK House has closed for the season, and (for some) the rose wine headaches have eased off. Cannes Lions is over for another year. Whether you were there or not, you likely noticed the specter of AI looming large over…
Pinterest is celebrating the many ways the platform delivers inspiration with a quirky and visually stunning 2024 brand campaign. Developed in-house, the campaign features a trio of films that use fantastical imagery to illustrate real consumer use cases. “Find Your Aesthetic” is a riff on Alice in Wonderland where a woman tumbles down a rabbit…
It’s not called “doomscrolling” for nothing: Many studies have shown that social media can have a negative effect on one’s mental health. With algorithms giving users more of what they click on, it doesn’t take long to get caught in a self-perpetuating loop of bad news. Addressing the need for better vibes on social media,…
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience officer at Reddit. They discuss the importance of mission-driven work, leveraging community engagement for brand affinity, and utilizing AI to enhance user and advertiser experiences. The landscape of social media and digital marketing is constantly…
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. Over the past six to nine months, the company has upgraded its lower funnel ad products and is venturing into political advertising, Snapchat revealed this week. As part of its changes, Snapchat has redesigned…
We are still seeing the effects of the pandemic come to fruition, but one thing is very clear: We are all feeling more disconnected. The resulting epidemic of loneliness is well documented by health professionals, with 52% of Americans reporting that they feel lonely and 47% saying their relationships aren’t meaningful. According to US Surgeon…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
