Apr
10
BeReal Is Selling Ads in the U.S., Cashing In on TikTok Uncertainty
Posted in: UncategorizedThe app is pitching itself as an alternative to social media.
Apr
08
ADWEEK’s 2025 Social Marketing Masters Deliver Results With Boldness, Humor, and Cultural Savvy
Posted in: UncategorizedThe people, brands and agencies showcasing the power of thinking social-first.
Apr
08
Brands Are in Their Unhinged Mascot Era on Social Media
Posted in: UncategorizedDuolingo, McDonald’s, Scrub Daddy, and more are using absurd characters to connect with Gen Z.
Apr
03
The TikTok Ban Is Third-Party Cookies All Over Again
Posted in: UncategorizedMost level-headed marketers would agree the trend toward privacy is good for consumers, and for marketers, too. Why, then, do we feel so powerless and reactionary to these changes?
Apr
02
Here Are All the Companies Reportedly in the Running To Buy TikTok Ahead of the Deadline
Posted in: Uncategorized“It does not feel like these are serious bids for TikTok,” said David Arslanian, managing director of Progress Partners.
Apr
02
QVC Launches First 24/7 Live Shopping Streams on TikTok
Posted in: UncategorizedThe stream will feature QVC and HSN products and talent.
Apr
02
Meta Lands Multiyear Sponsorship Deal With UFC
Posted in: UncategorizedMeta becomes UFC’s first official fan technology partner.
Apr
01
EXCLUSIVE: Omnicom Clients Can Get $200K Value Boost for Advertising on X, Leaked Docs Show
Posted in: UncategorizedOmnicom is offering ad agencies a variety of financial incentives for buying inventory on X, leaked documents reveal.
Mar
29
X Has Been Acquired by xAI in $45B Deal, Elon Musk Announces
Posted in: UncategorizedX, formerly Twitter, has been acquired by xAI, Elon Musk’s public-benefit AI corporation and the maker of AI chatbot Grok, in a deal worth $45 billion.
Mar
18
Social Media Has Become More Hostile to Women
Posted in: UncategorizedAs we celebrate Women’s History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in “tech bro” culture and content and the reduction in moderation is driving negativity toward women and other marginalized groups. We’ve spent years watching the…
Mar
17
Marketers Need to Rethink the Role of Digital in Campaigns
Posted in: UncategorizedWhat if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn’t just a new frontier, it was a place that experienced stratospheric year-over-year growth–and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how…
Mar
13
Podcasting and Influencers Are on a Collision Course—Who Will Win?
Posted in: UncategorizedAt this point, many stories have been written about Spotify’s bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper’s subsequent move to make her video content only available on YouTube. It’s clear that online video is the next battleground. Few have truly reckoned with…
Mar
13
Podcasting and Influencers Are on a Collision Course—Who Will Win?
Posted in: UncategorizedAt this point, many stories have been written about Spotify’s bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper’s subsequent move to make her video content only available on YouTube. It’s clear that online video is the next battleground. Few have truly reckoned with…
Mar
07
Trump Hints at Extension of TikTok Deadline
Posted in: UncategorizedThe April 5 deadline to decide TikTok’s U.S. fate may not be set in stone. While speaking with reporters in the Oval Office on March 6, President Donald Trump indicated that he would extend the deadline for TikTok to find a U.S.-based buyer if a deal is not reached, reports The Hill. Trump noted that…
Mar
03
Reddit Cofounder Alexis Ohanian Joins TikTok Acquisition Effort
Posted in: UncategorizedReddit cofounder and Seven Seven Six partner Alexis Ohanian has joined billionaire Frank McCourt’s bid to acquire TikTok, serving as a strategic advisor specializing in social media, according to Reuters. The social media savant and 2024 ADWEEK Brand Genius honoree cofounded Reddit in 2005, before leaving the platform in 2020 to take on a variety…
Feb
28
Can Elon Musk Bend Marketers to His Will?
Posted in: UncategorizedDuring peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of…
Feb
28
Can Elon Musk Bend Marketers to His Will?
Posted in: UncategorizedDuring peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of…
Feb
25
Duolingo’s Duo the Owl Returns From the Dead
Posted in: UncategorizedYou can’t keep a good owl down: Duolingo’s owl mascot Duo, who met his demise on Feb. 11, has apparently survived his encounter with a Tesla Cybertruck after all. Duo was resurrected on the company’s social channels Monday, with posts featuring a video of a person in a Duo mask and neon green suit busting…
Feb
24
Meta and X Approve AI Ads Referencing Nazi War Crimes Ahead of German Elections, Research Finds
Posted in: UncategorizedMeta and X gave the green light to AI-generated ads that called for the gassing of immigrants in concentration camps and the burning of synagogues ahead of Germany’s federal elections on Feb. 23, according to new research from corporate accountability group Eko. The watchdog submitted 10 extremist ads filled with hate speech to both platforms…
Feb
21
Report: TikTok Begins Laying Off Members of Trust and Safety Team
Posted in: UncategorizedTikTok CEO Shou Zi Chew said in testimony before Congress last January that the company would spend more than $2 billion on trust and safety efforts, but layoffs in those areas that reportedly began Thursday suggest a reversal of that strategy. Reuters reported that TikTok head of operations and trust and safety Adam Presser sent…
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