Apr
21
3 Ways Meta Is Going After Retail Media Budgets
Posted in: UncategorizedThe tech giant is racing against other social platforms, DSPs, and CTV players.
Apr
11
TikTok Lays Off Staff in Its US-Based Ecommerce Unit
Posted in: UncategorizedThe unit’s performance has come under close scrutiny in recent months.
Apr
02
QVC Launches First 24/7 Live Shopping Streams on TikTok
Posted in: UncategorizedThe stream will feature QVC and HSN products and talent.
Mar
31
5 Trends I Wish Got More Attention at Shoptalk 2025
Posted in: UncategorizedWe don’t necessarily want to hear about what’s now; we need to hear about what’s next.
Mar
31
5 Trends I Wish Got More Attention at Shoptalk 2025
Posted in: UncategorizedWe don’t necessarily want to hear about what’s now; we need to hear about what’s next.
Jan
16
What the #$@! to Do About Your TikTok Shop
Posted in: UncategorizedIf you’ve logged onto TikTok within the past week (haven’t we all?), you’ve probably seen the latest #goodbyetiktok and #savetiktok content as users stateside prepare for the very real possibility that the nationwide ban on the app will go into effect on January 19. As we anxiously await the Supreme Court’s decision on TikTok’s fate,…
Jan
16
Snapchat Lures in Creators in New Ad Campaign Amid TikTok Drama
Posted in: UncategorizedSnap is reminding creators that its app is a central place to build a community in a new ad campaign. The company’s campaign comes as rival TikTok faces a potential ban in the U.S. this week. The Supreme Court is set to rule on a looming ban that would wipe the app from the U.S….
Jan
15
TikTok’s Ban Is Our Wake-Up Call to Do Better by Gen Alpha
Posted in: UncategorizedTikTok’s potential removal from U.S. markets by January 19 has marketers and influencers racing to figure out how to reach the app’s lucrative audience elsewhere. With 44% of Gen Alpha using TikTok in 2024, it’s hard to imagine a world where this platform–a gateway of discovery (and brain rot) for millions of tweens–is suddenly gone….
Jan
11
TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks
Posted in: UncategorizedThe potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. ADWEEK reached out to…
Jan
03
Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales
Posted in: UncategorizedPrivate equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and…
Dec
23
How US Brands Can Keep Up With the Live Commerce Gold Rush
Posted in: UncategorizedLive shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with highly engaging, frictionless shopping experiences and have expanded aggressively into the U.S., raising the stakes for domestic brands. This evolution parallels the introduction of TikTok in…
Dec
17
ADWEEK’s 2024 Experiential Award Winners Take FOMO to the Next Level
Posted in: UncategorizedThe aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK’s 2024 Experiential Award winners know how to dazzle with interactive…
Nov
16
Hootsuite’s Giant Newspaper Stunt Led to the Most Content Downloads of Any Influencer Campaign
Posted in: UncategorizedHootsuite is going all on in influencers to promote its biggest report of the year. This week, Hootsuite launched its “Social Media Trends 2025” report–its annual analysis of the biggest social trends that marketers need to know about in the coming year. When the report went live, ads from LinkedIn influencers that work in social…
Nov
08
The New Rules of Marketing With Gary Vaynerchuk
Posted in: UncategorizedIn this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with media and marketing legend Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape. The Vaynerchuk family immigrated to…
Oct
31
Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media
Posted in: UncategorizedAccording to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK’s Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek’s chief brand and community officer. Vaynerchuk said that creative content plays a crucial role in driving reach and providing consumer insights. “I…
Oct
08
Social App Claim Raises $12m to Help Marketers Connect With Gen Z Shoppers
Posted in: UncategorizedClaim, an app that helps shoppers find and use promotions at stores, has raised $12 million in Series A funding. The funding was led by VMG Technology and also includes previous investors Sequoia Capital and Susa Ventures. The three-year-old company has raised a total of $20 million. Claim’s goal is to help marketers find new…
Sep
23
Social Shopping Is on the Rise—and It’s Not Just Gen Z
Posted in: UncategorizedShoppers of all ages are buying products through social apps, gaming platforms, and livestreams, according to new data from Horizon Media, exclusively shared with ADWEEK. TikTok’s popularity among younger audiences, and the buzz around TikTok Shop, has spurred the notion that it’s Gen Zers who are most likely to shop via social platforms. According to…
Sep
11
Balancing Content Creation and Advertising With TikTok’s Casey Hamlyn
Posted in: UncategorizedIn this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Casey Hamlyn, North America measurement lead at TikTok. Join them as they explore the world of retail media on TikTok, from the challenges of balancing content creation with advertising, to the importance of data hygiene and trust-building. Hamlyn also…
Jun
26
Brands Fear TikTok Shops Promo Pullback Will Dent Revenue
Posted in: UncategorizedIn March this year, Nicole Rechtszaid, co-founder and co-CEO of Ghost Agency, witnessed some clients seeing six-figure monthly sales on TikTok Shop, enjoying up to 8% click-through rate (CTR), a metric outperforming ecommerce giants like Amazon. Fast forward three months and Rechtszaid is not sure how long this windfall will last. TikTok Shop rolled out…
May
22
TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools
Posted in: UncategorizedTikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement tools that make it quicker and easier for marketers to create relevant ads on the platform. The first set of tools, TikTok One, is a hub that gives advertisers access to creators, creative tools, agency…
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