Hasta La Creative!

La marque à la virgule a récemment demandé aux créatifs berlinois de Scholz & Friends de repenser le packaging de la célèbre paire « Nike Air Max ». En remplaçant le carton par un emballage rappelant les bulles d’air de la chaussure, ce concept très réussi est à découvrir en images dans la suite.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Jan Leube, Matthias Spaetgens
Copywriter: Edgar Linscheid
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Account Supervisors: Katrin Seegers, Katja Weiden
Advertiser’s Supervisor: Dieter Frost
Graphic: Anatolij Pickmann
Postproduction: Gloss Postproduction

Advertising Agency: SCHOLZ & FRIENDS, Berlin, Germany
Creative Directors: Matthias Spaetgens, Oliver Handlos
Copywriters: Daniel Boedeker, Axel Tischer
Art Directors: David Fischer, Tabea Rauscher
Photographer: Hans Starck
Account Supervisors: Katrin Voss, Sascha Kruse
Advertiser’s Supervisor: Stefan Kraft
Graphic Designers: Ferdinand Ulrich, Julia Hauch
Styling: Petra Hoefer/CISEL

Advertising Agency: SCHOLZ & FRIENDS, Berlin, Germany
Creative Directors: Matthias Spaetgens, Oliver Handlos
Copywriters: Daniel Boedeker, Axel Tischer
Art Directors: David Fischer, Tabea Rauscher
Photographer: Hans Starck
Account Supervisors: Katrin Voss, Sascha Kruse
Advertiser’s Supervisor: Stefan Kraft
Graphic Designers: Ferdinand Ulrich, Julia Hauch
Styling: Petra Hoefer/CISEL

Advertising Agency: SCHOLZ & FRIENDS Hamburg, Germany
Executive Creative Directors: Stefan Setzkorn, Matthias Schmidt
Creative Directors: Heiko Schmidt, Gunnar Loeser
Copywriter: Lena Krumkamp
Art Director: Sascha Mauson
Strategic Planner: Tanja Scherer

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Oliver Handlos, Matthias Spaetgens
Art Directors: Jens-Petter Waernes, Erik Dagnell
Graphic Designer: Annika Stierl
Production Manager: Søren Gessat
Account Executives: Katrin Seegers, Sven Weiche, Ghazaleh Nazari