Hasta La Creative!

Red Tettemer O’Connell + Partners launched a campaign for its new client, smartphone case brand Speck, emphasizing the durability of its new Presidio line. 

The “Designed for Impact” launch campaign aims to show, directly, that the Presidio line of smartphone cases are better equipped to handle a beating than competitors. In “Falling Florals,” for example, a floral print version of Presidio handles repeatedly falling into bouquets given the liquid nitrogen treatment and emerges no worse for the wear. It’s very much an illustrative approach and while competitors aren’t shown for comparison (it would have been kind of cool to see a phone destroyed by the test), the message is abundantly clear: if you’re the kind of person who’s prone to dropping your phone, you might want to invest in one of these.

“Speck has a compelling design and innovation story rooted in quality products that consumers rely on to protect their mobile devices,” said Speck vice president, marketing Michael Burdeny. “We partnered with RTO+P to amplify this message and educate a broader audience on why all cases are not created equal.”

“Speck is an undisputed leader in the protective case space and we jumped at the chance to work with them to promote the launch of its newest product line,” added RTO+P president and CCO Steve Red. “Presidio’s launch gave us the opportunity to help Speck elevate its brand awareness and reinforce its position as the dominant player in the mobile industry.”

In addition to the spots, the campaign also includes a print component, a partnership on a Buzzfeed quiz and an interactive “Dropped” game in partnership with Undertone.

Credits:
Agency: Red Tettemer O’Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Ari Garber, Mark Garman
Art Director: Jeremy Gilberto, Marta Kosseva
Copywriter: Jordan Briendel
Producers: Joe Mosca, Amy Mangus
Account Executive(s): Susan Baraczek, Chelsea Dubin, Kim Trubey
Photographer/Designer: Nic D’Amico

Production Company: Monogram
Director: Nic D’Amico
Director of Photography: Nic D’Amico

Music House: MilkBoy

Red Tettemer O’Connell + Partners teamed up with Taye Diggs for a Father’s Day campaign built around Diggs’ “Dad Jam.”

The spot sees Diggs singing lyrics like “Get down with your dad self” and “all good in the fatherhood” while dancing and generally celebrating dad style. In other words, this is one of the more paninful to watch Father’s Day ads you’ll see this year. Near the end of the spot, Diggs alludes to last year’s “Stop Dad Pants” spot with the Smokey Bear-esque line, “Only you can stop dad pants.” The digital campaign features media buys on sites including Esquire, Hulu, Bleacher Report and Flipboard, as well as promotion on Dockers’ social media sites with the #DadJam hashtag.

“The strategy is to celebrate that fatherhood and style are not mutually exclusive,” Steve Red, chief creative officer of Red Tettemer O’Connell + Partners, explained to Adweek. “This Father’s Day, Dockers is tipping their hat to dads everywhere who wear fatherhood well—even while catching a bit of spit-up on the shoulder or throwing an appropriately stern glance toward their daughter’s new boyfriend.”

Red Tettemer O’Connell + Partners is launching “Planet of Triumphs” — a new online community for Planet Fitness members to celebrate their accomplishements — with a digital and social campaign.

“Planet of Triumphs” was created with the insight that Planet Fitness’ “Judgement Free Zone” allows its members to accomplish feats both great and small that they might not have been able to do in a setting where they had to worry about how they would be perceived by others. Built on the “belief that every achievement deserves to be celebrated,” the community encourages members to share their stories and accomplishments while both giving and receiving encouragement from other Planet Fitness members. Members can submit their stories via photos and videos using a selection of templates and enter to win win weekly prizes and a chance to be named “Triumph of the Week.” Those who submit before December 16th could also be given a walk-on spot in a 2015 Planet Fitness commercial.

RTO+P introduces the program in the video above, in which Planet Fitness members share their stories. Their accomplishments range from getting on a treadmill for the first time to undergoing such a transformation that people no longer recognize you. The video celebrates these accomplishments while introducing “Planet of Triumphs” and emphasizing Planet Fitness’ all-inclusive mentality. The program is also being promoted through paid digital and social media. (more…)

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Today Red Tettemer O’Connell + Partners launched “Thank-o-Matic 5,000,000″ to celebrate Planet Fitness reaching 5 million members.

Visitors to the website can enter their information to receive a personalized thank you video and enter into a sweepstakes for a chance to win a variety of prizes. Each day, five people will be selected to win $500. At the end of the promotion, “five grand prizes will be awarded including: Mazda 5, a five-day cruise, a five-day trip to Hawaii, 50” smart TV or a five year PF Black Card membership.” The promotion will run from today until March 20th and is open to both members and non-members.

As you may recall, Planet Fitness made a name for itself as a “Judgement Free Zone,” free of the “lunks” (their term for sweaty bros who grunt while they lift weights) typical of traditional gyms, and their recent advertising has continued in that vein. Stick around for their most recent spot, “Pilatatumba,” along with credits for ”Thank-o-Matic 5,000,000,” after the jump. continued…

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