It’s possible that the $1.37 billion acquisition of Harry’s by Edgewell Personal Care is both a win and loss for the once direct-to-consumer shaving company. Sure, the founders are now leading all of Edgewell’s U.S. operations, but at the cost of owning and operating an independent company. When P&G acquired Walker & Company, the chattering…
Amazon Go’s first location in New York is far from flashy. It’s located in the posh Brookfield Place, but the store itself is small with only two aisles–ideal for the grab-and-go shopping approach Amazon Go is all about. At only 1,300 square feet, the Amazon Go store includes local brands like Magnolia Bakery, Ess-a-Bagel and…
Rent the Runway, the subscription fashion service, wants to make its West Coast flagship, a tidy two-floor, 8,300-square-foot store in downtown San Francisco, a hub for customers to shop and relax. Following the footsteps of other digital native vertical brands like Rothy’s and Allbirds, Rent the Runway evolved from the vagabond-esque pop-up (it previously had…
Harry’s, the direct-to-consumer brand that creates men’s and women’s shaving products, is joining the Edgewell Personal Care Company. Edgewell acquired the brand for $1.37 billion–a new record, after Unilever acquired Dollar Shave Club, a competitor to Harry’s, for $1 billion in 2016. “Building on Edgewell’s and Harry’s complementary strengths, our combined company will have leading…
For a brand with more than 100 years of experience in the beauty industry, it’s not necessarily easy to figure out which categories need disrupting–and how to do it. That’s where Color&Co, L’or?al’s newest brand out of its tech incubator, comes in. The direct-to-consumer company aims to give people their own personalized hair color. Consumers…
Walmart is helping pet owners save money and live better by rolling out in-store veterinary clinics and an online pet pharmacy, WalmartPetRx.com, in addition to beefing up its lineup of high-quality pet food. Although the retailer focused on economics in its announcement, these vet clinics may also give Walmart an advantage over online pet stores,…
Despite all the criticism CPG companies receive in regard to their retail and commerce strategies, at least 99% say they’re investing in direct-to-consumer strategies. At least that’s according to a new Salesforce report, commissioned in February 2019, with insight from 500 CPG leaders in North America, Asia and Europe. The report takes a look at…
Isn’t it disappointing when you buy a new toy for your pet and it turns its nose up at it? Petz, a chain of pet shops in Brazil, says it has a solution to prevent this from ever happening again–at least for dogs: It’s called Pet-Commerce, and it combines artificial intelligence with facial recognition to…
What’s in it for me? That’s the age-old question that every shopper wants to know. To address this fundamental and unrelenting question, progressive retailers are turning to mass personalization and mass customization for answers. According to Investopedia, mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with […]
The post Never In Stock: Will Mass Customization One Day Gain Mass Appeal? appeared first on Adpulp.
Personal Instagram accounts, leather leashes and gourmet food. Dog influencers (yes, it’s a thing) lead very good lives. In the age of instant celebrity and dopamine-fueled likes and faves, dog owners are pushing a $72 billion industry. According to the American Pet Products Association, U.S. pet owners spent about $72.56 billion on their pets in…
Shopify’s making it easier for merchants to create ads for Facebook and Snapchat. Along with Dynamic Ads on Facebook, the ecommerce platform is debuting a Snapchat Ads app that lets companies create Snapchat Story Ads. Additionally, merchants can sync product catalogs to the Snapchat ads manger so prices and other items update automatically and autoinstall…
Walmart has turned one of its smaller-format locations into what it calls the Intelligent Retail Lab, or IRL, which has artificial intelligence (AI)-enabled cameras, interactive displays, a massive “glass-encased data center bathed in blue glow” and “enough processing power to download three years’ worth of music [27,000 hours] each second.” The retailer said it will…
Despite all the noise direct-to-consumer brands receive these days, there are still plenty of pain points, like returns, for them–and for legacy retailers. But this year, it looks like returns are now the highlight of innovation (and investor money). Happy Returns, a startup that enables returns for online retailers in places like malls and stores,…
As Square and other ecommerce competitors amp up their online offerings for merchants, Shopify’s going in another direction and revamping its offline tools. Starting today, merchants that want to branch out into a bricks-and-clicks model can buy a suite of new Shopify hardware tools: a tap and chip reader, dock and retail stand. Prices for…
Food delivery? Check. CBD, or cannabidiol, delivery? Mark that down as a check as well, at least to Uber Eats customers in New York. On the eve of April 20, Recess, the CBD sparkling water brand that just screams “made for millennials,” announced a partnership with Uber Eats. The collaboration was announced via a tongue-in-cheek…
Everlane is joining the sneaker business. The almost-decade-old basics company is debuting a new sneaker brand, dubbed Tread, to achieve its mission of removing virgin plastic in its supply chain by 2021. The first Tread style is the Trainer, an everyday sneaker for both men and women. The shoe will be available in seven colors…
Consumers can now purchase Band-Aids and pick up their latest online shopping purchase from Urban Outfitters at the same place: Walgreens. Narvar, a customer experience company that powers the shipping information for brands like Warby Parker and Macy’s, is debuting Narvar Concierge in partnership with Walgreens, letting any retailer on the Narvar platform enable an…
Walmart is partnering with curated children’s clothing startup Kidbox to enable customers to order up to six boxes each year that are personalized for children based on their characteristics, as well as season and location. Each box costs $98 and comes with six to seven items. Customers have seven days to decide what they want…
The field of behavioral economics received increased attention from both media and marketers when U.S. academic Richard Thaler won the Nobel Prize in economics in 2017 for incorporating psychological assumptions into analyses of economic decision-making. Cognitive biases have been used in marketing for a long time, often unknowingly. As engagement with customers increasingly moves online,…
Shopify has become the go-to ecommerce platform for hundreds of thousands of businesses, but with its first brand campaign, the Ottawa-based company is aiming to convert a new swath of makers into entrepreneurs. With lighthearted lines like “Let’s make your mom’s ‘famous’ recipe actually famous,” the outdoor-heavy campaign was developed through a partnership between the…
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