May 08

L’oréal Debuts a Personalized Direct-to-Consumer Hair Color Brand

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For a brand with more than 100 years of experience in the beauty industry, it’s not necessarily easy to figure out which categories need disrupting–and how to do it. That’s where Color&Co, L’or?al’s newest brand out of its tech incubator, comes in. The direct-to-consumer company aims to give people their own personalized hair color. Consumers…

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