Smart publishers know the value of their brand and how to monetize that across multiple routes, from auctioning off archive content as NFTs to expanding franchises from hit YouTube series to condiments. The Atlantic’s Nick Thompson, chief executive officer, and Candace Montgomery, senior vice president, and general manager of the AtlanticLive, sat down for a…
The pandemic and a series of technological advances have fundamentally changed how consumers shop and what they spend their money on. Publishers, eager to capitalize on the rise of digital commerce, have embraced new formats in hopes of benefiting from the shift. On top of expanding their offerings, they’re making bold investments to future-proof this…
Publishers of all stripes have been investing in first-party data strategies since Google sounded the death knell for the third-party cookie. But to get advertisers on board and capture those budgets, they need to do more than share intel on their audience. Dow Jones chief revenue officer Josh Stinchcomb joined Adweek’s media editor Lucinda Southern…
Smart publishers have to come to grips with a number of different targeting and measurement solutions and standardizing in order to capture more ad budgets. Figuring out who to partner with is no small feat. Stephanie Mazzamaro, vp of data strategy and operations at The Arena Group, Jeremy Gan, svp of revenue operations and data…
From cohorts to probabilistic IDs, the exploding landscape around identity tech solutions shows no signs of slowing down, despite further extensions to Chrome’s deprecation of cookies. Ad buyers who might be digging in their heels are looking to their partners for guidance. Paul Bannister, chief strategy officer at Caf? Media, joined Adweek’s general manager of…
The digital privacy landscape has shifted dramatically in recent years, forcing publishers to exist in a constant state of experimentation. Cond? Nast (CN) has navigated these new contours of digital advertising while simultaneously reinventing itself for the modern era. Pamela Drucker Mann, global chief revenue officer at Cond? Nast, joined Adweek’s senior media reporter Mark…
Not all publishers have reams of audience data and a subscription revenue model to play with. While more publishers are putting down the pipes to drive authentication, ad budgets still flow into the open marketplace. Corey Wong, vp of revenue operations for Leaf Group, joined Adweek’s senior media reporter Mark Stenberg during Publishing Week for…
Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023. The demise of Instant Articles continues the trend by Meta…
As we settle into the New Normal phase of the pandemic, we’re more dependent than ever on TV, media and digital & tech brands to keep us connected to each other and the wildly changing world. Adweek’s annual Hot List, which highlights the standouts in these categories, is packed with the people, platforms and companies…
When Grid launched in January under the editorial vision of Laura McGann, the publisher sought to solve one of the most fundamental questions of modern journalism–how to best tell a story–by approaching it from a different perspective. For McGann, who had wrestled with complex narratives for years while running newsrooms at Vox and Politico, the…
Last year, for the first time in nearly 15 years, The Economist Group broke from its longtime branding strategy and tapped the creative transformation agency Wolff Olins to overhaul its visual identity, a decision that aligned the legacy publisher with a larger trend transforming the industry. Indeed, The Economist Group is not the only media…
In a bulletin that newsletter publishers knew was coming, Meta is officially shuttering its Bulletin off-platform newsletter offering, which debuted last June. The platform will shutter for good in early 2023, and Bulletin writers can continue earning subscription revenue up to that point. They will also be able to retain their subscribers’ email addresses, giving…
In the latest episode of The Speed of Culture podcast, Jim VandeHei, co-founder and CEO of Axios, joins Suzy founder and CEO Matt Britton to discuss his journey from reporter to leader of a publishing agency with more than 500 employees. Being a great communicator, a great marketer, a great advertiser is the whole game…
The media company Recurrent Ventures, which operates a portfolio of editorial titles ranging from Popular Science to Field & Stream, eliminated the roles of 52 employees last week in a surprise round of cuts, according to documents obtained by Adweek. The layoffs, which affected the editorial departments at The Drive and Task & Purpose, as…
Wondermind, a mental health startup co-founded by newsletter entrepreneur Daniella Pierson and Selena Gomez, officially launched its content hub with hopes of furthering the brand’s mission of “democratizing and destigmatizing” care for emotional wellbeing. The new hub features expert-backed tips and advice for improving mental and emotional health. “We want someone who’s 15 years old…
The medical publisher Stat, a venture owned by Boston Globe Media that operates as a standalone enterprise, announced on Friday its fifth community-centric event, Stat Open Doors. It’s the latest product from the media company aimed at translating its niche audience into outsized reader revenue. Since its founding in 2015, the publisher has grown its…
Women-operated and founded podcast network Lemonada Media is launching a book club in partnership with publishing company Penguin Random House. Starting September, the Lemonada Book Club will select recent or upcoming fiction and nonfiction book releases under PRH–aligned with topics related to its podcasts, like romance, wellness, resiliency and personal growth–and discuss them via the…
Jenny Rooney is joining Adweek as the company’s first Chief Experience Officer, creating new initiatives and building on existing partnerships to better serve the global marketing ecosystem. Rooney joins Adweek from her role as managing director of Black Glass, a marketing consultancy that supports executive level marketers. At Black Glass, she co-founded CMO House, a…
Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. The Journalism Competition and Preservation Act (JCPA) emboldens publishers to negotiate what’s deemed fair market value for the content they’ve produced and distributed. When two local newspapers are shuttering…
To better gauge the state of the media ecosystem, Adweek spoke with the chief revenue officers of 10 premium publishers to discuss the advertising trends they have seen, how they are responding and what they are forecasting. Adweek has kept the identities of the individuals and companies anonymous to keep the conversations candid. Like other…
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