Oct
19
Navigating the Alternative Identifier Landscape with Café Media
Posted in: UncategorizedFrom cohorts to probabilistic IDs, the exploding landscape around identity tech solutions shows no signs of slowing down, despite further extensions to Chrome’s deprecation of cookies. Ad buyers who might be digging in their heels are looking to their partners for guidance. Paul Bannister, chief strategy officer at Caf? Media, joined Adweek’s general manager of…
Post a Comment