After the pandemic forced Protocol to lay off nearly one-third of its workforce just two months into operations, its reporting at the intersection of technology and policy has since proven fruitful. The advertising-supported publisher saw its 2021 revenue grow 150% from its 2020 figures, though it declined to share specific numbers. Protocol plans to add…
Decrypt Studios, the blockchain-centric production house launched by Decrypt Media, has traded almost 30 non-fungible tokens since its soft launch in July. In total, the venture has generated more than six figures in revenue, said founder Alanna Roazzi-Laforet, who also serves as the chief revenue officer and publisher of Decrypt Media. As the hype in…
No one has been sure of anything since 2019. That uncertainty looks to continue into the new year as publishers prepare to navigate a host of unpredictable variables, from the state of the economy to when in-person events can return. Some of these unknowns stem from technological advances, while others are rooted in the shifting…
With at least 18 months on the clock until Google withdraws support of third-party cookies in Chrome, 2022 is shaping up to be the year the marketing and media industry really kicks the tires on alternative identifiers. While identifiers’ viability for targeting audiences is on the docket, the consequences–intended or otherwise–of a global push for…
Billions of dollars, millions of readers and thousands of journalists sloshed about this year, as market demands pushed publishers to further consolidate into an ever-shrinking cohort of growing media behemoths. On the heels of one of the most disruptive periods in media history, publishers entered 2021 with a mind to merge, and the year that…
The thing about news is it happens all the time, every day. That can blur weeks into months and months into holy crap, it’s somehow the end of another year. So I asked Adweek’s reporters and editors to take a moment and take stock of all their hard work in 2021 to choose their favorite…
Meta shared a six-month update on its Bulletin platform for independent writers, which rolled out in June. Bulletin debuted with 12 writers in June, and it is now up to more than 115 writers and publications. More than one-half of creators on the platform have tallied over 1,000 free email subscribers, with several reaching 5,000…
The pandemic, now rounding into its third year, continues to be the driving force behind many of the changes reshaping the media and marketing industry. In tandem with larger, unrelated shifts–such as the looming deprecation of third-party cookies and increased emphasis on digital subscriptions–the publishing universe stands poised for another year of radical transformation. Here’s…
Lonely Planet, a nearly 50-year-old publisher that built a thriving business out of its comprehensive travel guidebooks, is embarking on a new path of its own and getting into travel bookings. The publisher announced the debut of its official rebrand Dec. 6, which features a redesigned website, logo and business model. The announcement comes almost…
When Vox Media and Group Nine Media announced their merger on Monday, the benefits of scale to the newly formed Vox Media were clear: It would reach 115 million unduplicated visitors per month, immediately boosting its appeal to marketers and shoring up its first-party databank, multiple sources told Adweek. However, the consolidation did leave a…
Christmas is a time for family traditions. In Britain, one long-standing tradition tied to an almost 100-year-old magazine is the physical highlighting of shows to watch in the printed program guide the Radio Times, despite living in the digital age offering online streaming, on-screen guides and the need to further develop an online publishing model….
The Washington Post debuted its latest newsletter on Saturday, a free weekly product called How to Read This Chart, in its latest effort to coax readers into routine consumption and boost its subscription figures. In the newsletter, journalist Philip Bump will explore a piece of data visualization–often, but not always, from The Post itself–and walk…
Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek. The combined company would instantly become one of the largest digital media publishers in the U.S., helping it compete more effectively against the scale of social platforms for advertising budgets. “The business rationale behind this…
A partnership announced Wednesday morning is giving new meaning to the phrase pivot to video. Starting in early 2022, the Vox Media podcast Pivot will go on-camera and clips of the footage will air exclusively on the new streaming platform from Salesforce–called Salesforce+–for 72 hours. As part of the partnership, Salesforce will become the presenting…
The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. The antitrust lawsuits allege tech companies Google and Facebook have taken…
As publishers sharpen their first-party data pitch to advertisers, they’re also benefiting from revenue gains. Pop-culture list-based publisher Ranker is attributing fourfold revenue growth, year-on-year, since layering on more targeting capabilities, thanks to improving audience metrics and making marketer ad dollars go further. Because of the publisher’s content–lifestyle recommendation lists where people have cast over…
Buy now, pay later (BNPL) technology, a financial tool sweeping the digital retail ecosystem, has found its way to the media industry, leading to improved conversion rates, higher average order volume and, ultimately, increased revenue for publishers. Media organizations including BuzzFeed, Bustle Digital Group, Gallery Media Group and Leaf Group have all adopted the payment…
For publishers on the hunt for habitual readers, read-later apps like Pocket have become valuable stalking grounds. The 14-year-old company, which was acquired by Mozilla in 2017, has received something of a facelift in the last year–its updated design now emphasizes discovery–due in part to a rising interest in the read-later space. Driven by the…
For all its good intentions, the ads.txt protocol introduced by the IAB Tech Lab in 2017 to combat domain spoofing has always had one key weakness: it relies on publishers to manually maintain their ads.txt files. But a new tool called sellers.guide, developed by a team at the video monetization vendor Primis, hopes to help…
The publisher Food52, a Chernin Group property, has spent the last eight years cultivating a community so engaged that it not only supports the publisher’s commerce efforts–it helps create the products themselves. In a conversation for Adweek’s Commerce Week, Food52 president Claire Chambers explained how the publisher has evolved into a product juggernaut, with more…
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