Think: Cats

Think: Cats

Don’t drink and drive.

Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Jonathan Burley
Creative Directors: Tony Malcol, Guy Moore
Art Director: Bertie Scrase
Copywriter: Philip Deacon
Designer: Rory Neighbour
Published: February 2008

Think: Hot air balloons

Think: Hot air balloons

Don’t drink and drive.

Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Jonathan Burley
Creative Directors: Tony Malcol, Guy Moore
Art Director: Bertie Scrase
Copywriter: Philip Deacon
Designer: Rory Neighbour
Published: February 2008

Think: 11 years

Think: 11 years

Don’t drink and drive.

Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Jonathan Burley
Creative Directors: Tony Malcol, Guy Moore
Art Director: Bertie Scrase
Copywriter: Philip Deacon
Designer: Rory Neighbour
Published: February 2008

Asana: Arm

Asana: Arm

If they leave, what will you breathe? The formula is simple: without trees there’s no oxygen.

Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Director / Art Director / Illustrator: Franklin Guevara
Copywriter: Andrea Touma
Other additional credits: Alejandra Alfaro, Gustavo Salas
Published: May 2008

WWF: Massacre

WWF: Massacre

250 000 hectares of rainforest are mown down every week.
Preserve forests by only buying wood that carries the FSC label.

Advertising Agency: Publicis Conseil, France
Creative Director: Olivier Altmann
Art Director / Copywriter: Reza Behnam
Photographer: Vincent Dixon
Retouching: Studio Kilato
Art buyer: Flore Silberfeld
Account Supervisor: Sandrine Bissoulet
Published: May 2008

Alzheimer’s South Africa: Remember

Alzheimer’s South Africa: Remember

Helping you remember who they were, when you can’t forget who they’ve become.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Directors: Pippa Capstick, Paul Coetzer
Art Director: Paul Coetzer
Copywriter: Pippa Capstick
Executive Creative Director: Marthinus Duckitt
Published: April 2008

Amnesty International: Tiananmen Square Crackdown

Amnesty International: Tiananmen Square Crackdown

Advertising Agency: DDB, Copenhagen, Denmark
Art Director: Gustaf Hultberger
Copywriter: Thomas Kolster
Photographer: Martin Juul
Published: June 2008

Right Fight League: Kill guns, 2

Right Fight League: Kill guns, 2

Advertising Agency: Fortune Promoseven, Dubai, UAE
Via: Ad Blog Arabia

Right Fight League: Kill guns, 1

Right Fight League: Kill guns, 1

Advertising Agency: Fortune Promoseven, Dubai, UAE
Via: Ad Blog Arabia

Amnesty International: Human Rights Day 2008

Amnesty International: Human Rights Day 2008

Come, a tiny effort is all it takes to change the death penalty.

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Danny Chan, Ivy Lee
Art Directors: Raymond Wong, Kato Tsang
Copywriter: Barbara Jiang
Photographer: Lester Lee
Production Manager: Ken Yau
Via: bestadsontv

National Campaign Against Online Phedophilia: Panties

National Campaign Against Online Phedophilia: Panties

This shouldn’t be here. But some people pretend they can’t see it.

Advertising Agency: Lew’Lara\TBWA, Brazil
Executive Creative Directors: Jaques Lewkowicz, André Laurentino
Creative Directors: Felipe Luchi, Victor Sant’Anna, Manir Fadel, Braulio Kuwabara
Art Director: Pedro Rosa
Copywriter: Ivan Teixeira

Cancer Patients Aid Association: Gutkha

Cancer Patients Aid Association: Gutkha

Advertising Agency: VGC, Mumbai, India
Executive Creative Directors: Ryan Menezes, Sanjay Sipahimalani
Art Director: Sandip Gaikwad
Copywriter: Ryan Menezes

Pfizer Nicotine Addiction: 1

Pfizer Nicotine Addiction: 1

Check out the microsite for the video as well: http://outsmartcigarettes.com.au/

Advertising Agency: Ursa Communications, Australia
Executive Creative Director: Denis Mamo
Creative Team: Helen Shortis, Geoff Fischer
Specialist Writing: Marlyn Docherty
Strategic Planning: Richard Wylie, Nicky Brugnola
Account Leadership: Vanessa Burrow, Mariana Olliver
Print Production: Cathy Arthur, Paul Burgess, Jessica Beckingham
Photography: Penny Clay
Retouching: Jason Riddell
Digital Team: Suede

Pfizer Nicotine Addiction: 2

Pfizer Nicotine Addiction: 2

Check out the microsite for the video as well: http://outsmartcigarettes.com.au/

Advertising Agency: Ursa Communications, Australia
Executive Creative Director: Denis Mamo
Creative Team: Helen Shortis, Geoff Fischer
Specialist Writing: Marlyn Docherty
Strategic Planning: Richard Wylie, Nicky Brugnola
Account Leadership: Vanessa Burrow, Mariana Olliver
Print Production: Cathy Arthur, Paul Burgess, Jessica Beckingham
Photography: Penny Clay
Retouching: Jason Riddell
Digital Team: Suede

Pfizer Nicotine Addiction: 3

Pfizer Nicotine Addiction: 3

Check out the microsite for the video as well: http://outsmartcigarettes.com.au/

Advertising Agency: Ursa Communications, Australia
Executive Creative Director: Denis Mamo
Creative Team: Helen Shortis, Geoff Fischer
Specialist Writing: Marlyn Docherty
Strategic Planning: Richard Wylie, Nicky Brugnola
Account Leadership: Vanessa Burrow, Mariana Olliver
Print Production: Cathy Arthur, Paul Burgess, Jessica Beckingham
Photography: Penny Clay
Retouching: Jason Riddell
Digital Team: Suede

UN High Commissioner for Refugees: 500

UN High Commissioner for Refugees: 500

Advertising Agency: Euro RSCG Kuala Lumpur, Malaysia
Creative Director: Case Deenadayalan
Art Directors: Michael Yip, Tarsha Lim, Choo Chee Wee

UN High Commissioner for Refugees: 50

UN High Commissioner for Refugees: 50

Advertising Agency: Euro RSCG Kuala Lumpur, Malaysia
Creative Director: Case Deenadayalan
Art Directors: Michael Yip, Tarsha Lim, Choo Chee Wee

UN High Commissioner for Refugees: 100

UN High Commissioner for Refugees: 100

Advertising Agency: Euro RSCG Kuala Lumpur, Malaysia
Creative Director: Case Deenadayalan
Art Directors: Michael Yip, Tarsha Lim, Choo Chee Wee

Genesis Energy: TreePeople

Genesis Energy: TreePeople

Check out the microsite: http://www.treepeople.co.nz
And the TV ad: http://www.treepeople.co.nz/Content.mvc/View/Tv

Advertising Agency: Rivet Australia
Creative Director: Tom Markham
Published: May 2008

Alzheimer’s Association: Eraser

Alzheimer's Association: Eraser

Advertising Agency: Grupo Gallegos, USA
Creative Director: Favio Ucedo
Group Creative Director: Juan Oubiña
Associate Creative Director/Art Director: Curro Chozas
Associate Creative Director/Copywriter: Saul Escobar
Interactive Director: Sebastian Djain
Project Manager: Veronica Chijner
Flash Developer: Juan Francisco Casas
Agency Producer: Valeria Maldini
Account Planner: Ken Muench
Media Planner: Javier Zavala