Animal Liberation: Bobby Calf

Animal Liberation: Bobby Calf

Every year 1 million five-day old calves are slaughtered to supply the veal market. Please reconsider your order of veal products.
www.animal-lib.org.au

Advertising Agency: Ideaworks, Australia
Art Director / Copywriter: Kevin Bathman
Photographer: Animal Liberation
Published: January 2008

Ministry of Transport Finland: Crash Test Dummies

Ministry of Transport Finland: Crash Test Dummies

Advertising Agency: Publicis Helsinki, Helsinki, Finland
Creative Director: Anthony Wolch
Art Director: Sami Anttila
Copywriter: Tomi Winberg
Directors: Alexander Kiesl & Steffen Knocke / Unexpected
Producer: Carlo Trulli / SPY Films
Aired: September 2007

SOS Mata Atlântica: These numbers

 SOS Mata Atlântica: These numbers

I do my part: I never leave the water running while brushing my teeth.
If your conscience is clear, ok, you don’t have to join us.

Advertising Agency: Lew’Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Felipe Luchi, Victor Sant’anna
Art Director: Felipe Luchi
Copywriter: Victor Sant’anna
Photographer: Alexandre Cantan
Published: August 2007

SOS Mata Atlântica: Do you really

 SOS Mata Atlântica: Do you really

I do my part: I never leave the water running while brushing my teeth.
If your conscience is clear, ok, you don’t have to join us.

Advertising Agency: Lew’Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Felipe Luchi, Victor Sant’anna
Art Director: Felipe Luchi
Copywriter: Victor Sant’anna
Photographer: Alexandre Cantan
Published: August 2007

SOS Mata Atlântica: Pillow

SOS Mata Atlântica: Pillow

I do my part: I never leave the water running while brushing my teeth.
If your conscience is clear, ok, you don’t have to join us.

Advertising Agency: Lew’Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Felipe Luchi, Victor Sant’anna
Art Director: Felipe Luchi
Copywriter: Victor Sant’anna
Photographer: Alexandre Cantan
Published: August 2007

Aids awareness: Wolf

Aids awareness: Wolf

Advertising Agency: 007, Cairo, Egypt
Creative Director / Art Director / Illustrator: Mohamed Abbas

Aids awareness: Death

Aids awareness: Death

Advertising Agency: 007, Cairo, Egypt
Creative Director / Art Director / Illustrator: Mohamed Abbas

Regional Cancer Centre: Breast

Regional Cancer Centre: Breast

Women who smoke feed more than just milk to their children.
Research indicates that chemicals from tobacco smoke are transmitted via breast milk. So, stop smoking.

Advertising Agency: Bhadra Communications, Bangalore, India
Executive Creative Director: Satya P R
Art Director: Siju S Nair
Copywriters: Satya P R, Dominic Satur
Published: May 2008

Sensoa: Sauna

Sensoa: Sauna

Advertising Agency: TBWA Brussels, Belgium
Director: Frank Devos
Jingle: Geluidshuis

Sensoa: Coin

Sensoa: Coin

Advertising Agency: TBWA Brussels, Belgium
Director: Frank Devos
Jingle: Geluidshuis

Sensoa: Rubber

Sensoa: Rubber

Advertising Agency: TBWA Brussels, Belgium
Director: Frank Devos
Jingle: Geluidshuis

Surfrider Foundation: Vietnam

Surfrider Foundation: Vietnam

Advertising Agency: Young & Rubicam Paris, France
Creative Director: “Les Six”
Art Director: Sébastien Guinet
Assistant Art Director: Gilles Rivollier
Copywriter: Josselin Pacreau
Photographer: Marc Gouby
Retoucher: Christophe Huet, Asile
Published: March 2008

Surfrider Foundation: Iwo Jima

Surfrider Foundation: Iwo Jima

Advertising Agency: Young & Rubicam Paris, France
Creative Director: “Les Six”
Art Director: Sébastien Guinet
Assistant Art Director: Gilles Rivollier
Copywriter: Josselin Pacreau
Photographer: Marc Gouby
Retoucher: Christophe Huet, Asile
Published: March 2008

Surfrider Foundation: D-Day

Surfrider Foundation: D-Day

Advertising Agency: Young & Rubicam Paris, France
Creative Director: “Les Six”
Art Director: Sébastien Guinet
Assistant Art Director: Gilles Rivollier
Copywriter: Josselin Pacreau
Photographer: Marc Gouby
Retoucher: Christophe Huet, Asile
Published: March 2008

WWF: James

WWF: James

James Woodburn saves the planet, by watering after 6pm.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

WWF: Iris

WWF: Iris

Iris Jenkins saves the planet, by switching off lights.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

WWF: Jeremy

WWF: Jeremy

Jeremy Fortuin saves the planet, by turning his TV off standby.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

WWF: Lungisa

WWF: Lungisa

Lungisa Madike saves the planet, by showering, not bathing.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

WWF: Candice

WWF: Candice

Candice Serfontein saves the planet, by shopping with reusable bags.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

Água Limpa Foundation: Water sticker

Água Limpa Foundation: Water sticker

If a few days without water is a big problem, imagine when it runs out for good. Avoid wasting water. Always.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Renato Alt
Art Directors: Digo Souto, André Belaggio
Copywriter: Felipe Gaúcho
Released: January 2008