Surfrider Foundation: Seahorse

Surfrider Foundation: Seahorse

The sea is at risk of becoming uninhabitable. Join us before it’s too late.

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007

Surfrider Foundation: Lobster

Surfrider Foundation: Lobster

The sea is at risk of becoming uninhabitable. Join us before it’s too late.

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007

Amnesty International: World

Amnesty International: World

Advertising Agency: Leo Burnett, Lisbon, Portugal
Creative Directors: Chacho Puebla, Joao Roque
Art Director: Ricardo Toledo
Copywriters: Chacho Puebla, Bruno Ribeiro
Illustrator: Mico
Via: I believe in adv

30 ore per la Vita: Little Red Riding Hood

30 ore per la Vita: Little Red Riding Hood

Fight evil before it grows up.
Help us to stop mother to child AIDS transmission. All you need is 100 euro to save a life.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Guido Cornara
Art Director: Ignazio Morello
Copywriter: Massimo Caiati
Illustrator: Ignazio Morello
Published: April 2008

SOS: Bottles

SOS: Bottles

Science is doing everything to fight AIDS. Even plastic is helping.
For every 20 bottles that you put in the recycling bin, the Prtuguese League Against AIDS will receive a donation. Recycle and help us to defend those who are defenseless.

Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Claus Stellfeld

SOS: Caps

SOS: Caps

Science is doing everything to fight AIDS. Even plastic is helping.
For every 20 bottles that you put in the recycling bin, the Prtuguese League Against AIDS will receive a donation. Recycle and help us to defend those who are defenseless.

Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Claus Stellfeld

Unimed: Bin Laden

Unimed: Bin Laden

Cigarettes kill more

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Executive Creative Directors: Fabio Fernandes, Eduardo Lima
Creative Director: Fabio Fernandes, Eduardo Lima
Copywriters: Ricardo Jones, Eduardo Lima
Art Director: Airton Carmignani

Unimed: Hitler

Unimed: Hitler

Cigarettes kill more

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Executive Creative Directors: Fabio Fernandes, Eduardo Lima
Creative Director: Fabio Fernandes, Eduardo Lima
Copywriters: Ricardo Jones, Eduardo Lima
Art Director: Airton Carmignani

Unimed: War

Unimed: War

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Executive Creative Directors: Fabio Fernandes, Eduardo Lima
Creative Director: Fabio Fernandes, Eduardo Lima
Copywriters: Ricardo Jones, Eduardo Lima
Art Director: Airton Carmignani
Production Company: Tribbo Post
Directors: Luiz Adriano, Airton Carmignani, Ricardo Jones
Photographer: Edson Luciano
Sound Producer: Tesis

National Centre for Domestic Violence: Punched

National Centre for Domestic Violence: Punched

Contains scenes of mum being held to the floor and punched repeatedly.
Children see up to 90% of attacks in the home.

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Director: Ross Callow
Copywriter: Simon Bullett
Photographer: Adam Hinton
Typographer: Chris Hutton

National Centre for Domestic Violence: Slamming

National Centre for Domestic Violence: Slamming

Contains scenes of dad slamming mum’s head against the wall when dinner was late.
Children see up to 90% of attacks in the home.

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Director: Ross Callow
Copywriter: Simon Bullett
Photographer: Adam Hinton
Typographer: Chris Hutton

National Centre for Domestic Violence: Dragged

National Centre for Domestic Violence: Dragged

Contains scenes of mum being dragged across the room by her hair screaming.
Children see up to 90% of attacks in the home.

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Director: Ross Callow
Copywriter: Simon Bullett
Photographer: Adam Hinton
Typographer: Chris Hutton

Homeless Children Foundation of Turkey: Bookmarks

Homeless Children Foundation of Turkey: Bookmarks

Advertising Agency: TBWA/Istanbul & TBWA/HUNT/LASCARIS, Turkey
Creative Directors: John Hunt, Damon Stapleton
Copywriter: Gokhan Yucel
Art Director: Barıs Sarhan

St. Vincent’s Health System: Pink

St. Vincent’s Health System: Pink

A Mammogram catches things you miss.

Advertising Agency: Intermark Group, Birmingham, USA
Creative Director: Stephen Etzine
Art Director: Rob Hardison
Copywriter: Howard Pearlstein
Published: September 2007

Family Network Foundation: Dad

Family Network Foundation: Dad

Don’t make your parents jealous of your other loved ones. Do care for them
more.

Advertising Agency: V2power, Bangkok, Thailand
Creative Director: Panomporn Ishikawa
Art Director: Teera Pichienpak
Copywriter: Thanakorn Poltan
Photographer: Navaratana Donkort
Retoucher: Yothin Watthanasin
Published: June 2008

Family Network Foundation: Mom

Family Network Foundation: Mom

Don’t make your parents jealous of your other loved ones. Do care for them
more.

Advertising Agency: V2power, Bangkok, Thailand
Creative Director: Panomporn Ishikawa
Art Director: Teera Pichienpak
Copywriter: Thanakorn Poltan
Photographer: Navaratana Donkort
Retoucher: Yothin Watthanasin
Published: June 2008

Love Life Stop Aids: Diver

Love Life Stop Aids: Diver

Also when you’re wet.

Advertising Agency: EURO RSCG, Germany
Via: Kuteev

Love Life Stop Aids: Tarzan

Love Life Stop Aids: Tarzan

Also with you holiday acquaintances.

Advertising Agency: EURO RSCG, Germany
Via: Kuteev

Love Life Stop Aids: Cave

Love Life Stop Aids: Cave

Also at night-time.

Advertising Agency: EURO RSCG, Germany
Via: Kuteev

Love Life Stop Aids: Astronaut

Love Life Stop Aids: Astronaut

Also on your business trip.

Advertising Agency: EURO RSCG, Germany
Via: Kuteev