Hasta La Creative!

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Bradley Averill, Simone Louis
Copywriter: Simone Louis, Bradley Averill
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Bradley Averill, Simone Louis
Copywriter: Simone Louis, Bradley Averill
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen

Theodore MacManus did what every writer wants to do. Pen an add that last well beyond its prescribed useful life. “The Penalty of Leadership” ad ran in as a response to a Packard ad. This simple black and white as has been republished and even mailed out to Cadillac owners. If you are not familiar give it a read.  “In every field of human endeavor, he that is first must perpetually live in the white light of publicity. Wheter the leadership be vested in a man or in a manufactured product, emulation and envy are ever at work. In art, in literature, in music, in industry, the reward and the punishment are always the same. The reward is widespread recognition; the punishment, fierce denial and detraction. When a man’s work becomes a standard for the whole world, it also becomes a target for the shafts of the envious few. If his work be mediocre, he will be left severly alone – if he achieves a masterpiece, it will set a million tongues a -wagging. Jealousy does not protrude its forked tongue at the artist who produces a commonplace painting. Whatsoever you write, or paint, or play, or sing, or build, no one will strive to surpass or to slander you unless your work be stamped with the seal of genius. Long, long after a great work or a good work has been done, those who are disappointed or envious, continue to cry out that it cannot be done. Spiteful little voices in the domain of art were raised against our own Whistler as a mountback, long after the big would had acclaimed him its greatest artistic genius. Multitudes flocked to Bayreuth to worship at the musical shrine of Wagner, while the little group of those whom he had dethroned and displaced argued angrily that he was no musician at all. The little world continued to protest that Fulton could never build a steamboat, while the big world flocked to the river banks to see his boat steam by. The leader is assailed because he is a leader, and the effort to equal him is merely added proof of that leadership. Failing to equal or to excel, the follower seeks to depreciate and to destroy – but only confirms once more the superiority of that which he strives to supplant. There is nothing new in this. It is as old as the world and as old as human passions – envy, fear, greeed, ambition, and the desire to surpass. And it all avails nothing. If the leader truly leads, he remains – the leader. Master-poet, master-painter, master-workman, each in his turn is assailed, and each holds his laurels through the ages. That which is good or great makes itself known, no matter how loud the clamor of denial. That which deserves to live–lives.” 

Advertising Agency: DPZ, São Paulo, Brazil
Creative Directors: José Zaragoza, Marco Versolato, Fernando Rodrigues
Copywriter: Guilherme Fleury
Art Director: Bruno Landi
Published: January 2008

Wet Traction

Advertising Agency: Y&R Colombia
Creative Directors: Rafa Barthaburu, Jaime Duque, Víctor Osorio
Art Directors: Jaime Duque, Demian Veleda
Copywriter: Jorge Millán
Illustrator: Nora Caminoa
Published: May 2008

Wet Traction

Advertising Agency: Y&R Colombia
Creative Directors: Rafa Barthaburu, Jaime Duque, Víctor Osorio
Art Directors: Jaime Duque, Demian Veleda
Copywriter: Jorge Millán
Illustrator: Nora Caminoa
Published: May 2008

Eaten heavily?

Advertising Agency: European school of design, Frankfurt, Germany
Head of the school: Ralph Thamm
Photographer: Pavel Bondarenko
Idea / Art: Pavel Bondarenko
Developed: May 2008

Campaign to remind fare evaders, or those considering fare evading, that it’s naughty.

Advertising Agency: Marmalade, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Eddie Chau
Photographer: Chris von Menge
Published: February 2008

Campaign to remind fare evaders, or those considering fare evading, that it’s naughty.

Advertising Agency: Marmalade, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Eddie Chau
Photographer: Chris von Menge
Published: February 2008

It may take long, but someday you’ll have to think about retirement.
Get a RealPrev retirement plan.

Advertising Agency: Lew’Lara\TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Filipe Cuvero
Copywriter: Leandro Lourenção
Photographer: Image bank
Published: February 2008