Challenger brands are disruptive, innovative and agile. With the right product or service–and with the right marketing behind it–a challenger brand can upend business as usual. In early March, Adweek convened some of the world’s most dynamic brand leaders for two days of thought-provoking discussions and real world solutions to disrupting entire industries. To see…
SmileDirectClub has been investing more of its advertising spend on connected TV platforms in hopes of reaching cord cutters. Speaking at Adweek’s Challenger Brands Summit in New York last week, SmileDirectClub’s chief marketing officer John Sheldon said the six-year-old company began experimenting with connected TV ads two years ago. Since then, the investment in the…
Although he’s a media mogul and a New York Times bestselling author, Charlamagne tha God is committed to keeping it real with the public. Charlamagne, best known for being a co-host on the nationally syndicated radio show The Breakfast Club, sat down with Danny Wright, Adweek’s chief brand officer, at the magazine’s Challenger Brands Summit…
As the co-founder of Reddit (and the husband of tennis superstar Serena Williams), Alexis Ohanian can’t really keep a low profile. But, his investment in direct-to-consumer telehealth company Ro is one that’s gone slightly under the radar. Ohanian, who’s been an investor in Ro since the company’s start in 2017, joined its board of directors…
For a celebrity founder who counts 27.4 million followers on Instagram–and whose brand’s ecommerce reportedly depends on a whopping 80% of its traffic from the same platform–it’s logical to assume that Shay Mitchell’s upstart company B?is sinks major money into the colorful luggage and travel accessories shots that wind up online. And why shouldn’t it?…
Since its founding four years ago, women’s apparel brand Universal Standard has sought to overcome weight bias. It’s one of the last remaining forms of prejudice that is socially acceptable, according to co-founder Alexandra Waldman, who spoke on Thursday during Adweek’s Challenger Brands Summit in New York. “I, as an adult woman, could not find…
As the 2020 presidential race narrows and voters get closer to Election Day, Rock the Vote is also ramping up its efforts. Since its creation in the 1990s, the nonpartisan organization designed to encourage voters to get to the polls has brought on brands and celebrities to help spread its message: Regardless of who you…
Glamsquad has earned the “Uber of beauty” reputation by offering on-demand hair, nail and makeup services from beauty professionals since launching in 2014. While speedy, in-home styling sessions have been a draw for its core customer, women 35 and up, the online DTC brand did the opposite of what it’s known for to reach Gen…
Ulta Beauty’s chief marketing officer lives by a mantra that goes, “What got you here won’t get you there.” Shelley Haus, who was promoted to CMO at the retailer in December, shared those words of wisdom onstage at Adweek’s Challenger Brands Summit in New York on Wednesday as she discussed how the 30-year-old company is…
Change is the only constant, which is especially true in the world of influencer marketing. With more than 24 million followers on Instagram alone, actor Shay Mitchell, known for her roles in the series Pretty Little Liars and You, is a bona fide influencer. For example, after giving birth to her first child late last…
Goop chief content officer Elise Loehnen knows that fans and critics alike are watching the company’s every move. Part of it comes with the brand’s founder, Gwyneth Paltrow, the kind of A-list celebrity who inevitably draws constant coverage in entertainment media. And part of it comes with the kind of wellness advice Goop explores across…
Changing culture is a mighty task–particularly in the world of fashion. Alexandra Waldman, co-founder and chief creative officer of Universal Standard, Gabby Cohen, head of brand and marketing at Rent the Runway and Alegra O’Hare, the former CMO at Gap, took the stage at Adweek’s CMO Moves East summit this week to discuss the challenges–and…
San Francisco, Calif.–Hint, the zero-calorie, zero-sweetener beverage brand and IEX, the U.S.-based stock exchange completed an advertising run last week. They both had ads around the Super Bowl, without spending the millions of dollars for a national TV campaign. Hint placed regional ads on Fox affiliates across the country in urban areas. IEX crowdsourced a…
Adweek hosted its second Brandweek event in November featuring some of the biggest names of brand marketing. We heard a variety of voices in the brand marketing space including our Brand Visionary Chrissy Teigen, Burger King global CMO Fernando Machado and Airbnb CMO Musa Tariq. Click any of the slides below to watch. We’ll keep…
Adweek hosted its inaugural NexTech event last week featuring some of the biggest names of media, advertising and tech. We heard a variety of voices in the brand marketing space including Martin Sorrell, chairman of S4 Capital, Linda Boff, CMO of GE, Jared Smith, president of Ticketmaster, Linda Yaccarino, chairman of NBCU advertising and partnerships…
| THE ORIGINAL? New York Pizza TV Commercial – 2008 Source : CulturePub, Cannes Lions SHORTLIST Agency : Selmore (Netherlands) |
LESS ORIGINAL Hell Pizza TV Commercial – 2012 Source : AdFormatie Agency : Unknown (New Zealand) |
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