Big Tech is under fire from governments frustrated with its pervasive societal influence many believe allows it to operate without the checks and balances that constrain legacy industries. Amazon, Apple, Facebook and Google are facing scrutiny from governments across the globe for a litany of reasons, and the CEOs of all four companies are set…
In 2012, author Thomas Kolster released his first book, Goodvertising. Eight years ago, the thinking in the book was revolutionary, and the Danish branding expert traded on his insights from people like David Droga of Droga5 and Hannah Jones, then CSO of Nike, on stages around the world, preaching the gospel of purpose and impact….
NBCUniversal streamer Peacock came onto the scene nationally last week with plenty of the usual on-demand programming options. But one of its most talked-about features is one that felt solidly rooted in the company’s traditional television roots: live channels. These always-on channels–of which there are more than two dozen arranged in a familiar TV grid…
In today’s climate of uncertainty and social unrest, marketers must make every move with authenticity. That’s the approach stressed by Verizon CMO Diego Scotti during his chat with Lisa Granatstein, editor and svp of programming for Adweek Presents: The Way Forward. Scotti touched on Verizon’s core values, which he said have been reinforced during the…
Sports fans may be inclined to temper their excitement–after all, nothing in 2020 has gone as scheduled. But believe it or not, professional sports are beginning their crawl back toward normalcy. With exhibition games underway for both the NBA and MLB, by next week sports fans will find an oasis in an otherwise long drought:…
There were 351 mergers and acquisitions in the ad-tech space last year-nearly one deal a day. Emerging platforms and changing regulations meant there was no sign of a slowdown in 2020. Then the novel coronavirus pandemic hit. Ad spend has shrunk drastically, while stay-at-home orders have changed consumer behaviors and adjusted the motivating factors for…
In 2015, Pennsylvania resident Heather Oberdorf was blinded in one eye while walking her dog with a collar she bought from an Amazon seller The Furry Gang. According to legal documents, the collar broke when her dog lunged, causing the retractable leash to fly back and hit her in the face. The Philadelphia Inquirer reported…
If things had gone as planned, Democratic presidential candidate Joe Biden would be in Milwaukee, Wisc. right now, preparing to accept his party’s nomination for the presidential election and we would already know who he’s chosen as vice president. But 2020 is not going as planned, on so many levels. The Democratic National Convention (DNC)…
There are approximately 14,000 agencies in the United States, at least in terms of how the federal government lumps together creative, media and other shops. Of those, 2,085–representing 15% of the industry–have received loans ranging from $150,000 to $10 million through the federal effort to boost businesses that suffered from the Covid-19 pandemic. Data recently…
Facebook is halfway through a far-reaching advertiser boycott designed to last until the end of July, a standoff that could extend if the company doesn’t meet the organizers’ demands to clean up the spread of hate speech and misinformation on its platforms. It puts big-name brands participating in the boycott in a precarious position; there’s…
Friday marks the one-year anniversary of one of last year’s most surprising TV advertising moments: the abrupt exit of Donna Speciale as WarnerMedia ad sales chief. But even more astonishing than the timing of her departure, which came just a week after she had wrapped 2019’s upfront negotiations, is the fact that a full year…
By early July of a typical year, most media companies have already wrapped up their annual upfront negotiations. But like everything else in the industry, that timetable was upended this year by the Covid-19 pandemic, resulting in a staggered upfront marketplace with some clients negotiating in the usual broadcast upfront timeframe, while others shifted to…
Two months ago, if you were looking for signs of just how bad things were for the automotive sector, all you had to do was wander over to the internet and marvel at the deals on offer. Half a dozen makes, including Detroit’s Big Three, were advertising an unprecedented interest-free financing over seven years. These…
The big hitters of the early ad-tech era are slowly disappearing, spurring pangs of nostalgia along with insights as the sector continues to encompass more forms of media. For instance, today Rubicon Project joined AppNexus in the graveyard of programmatic greats, after its merger with Telaria, itself an offshoot of the original Tremor Video. The…
When the Covid-19 pandemic arrived in the U.S. in March, retail and restaurant chains quickly went into survival mode. Physical storefronts were largely shuttered for nonessential services, which meant many consumer-facing companies would burn through piles of cash on rent and mortgages to stay afloat as revenues and profits took a hit. With that, marketers…
Hermeti Balarin is itching to get back to the office. As partner and executive creative director of Mother London, he revels in the agency’s communal working space, a breeding ground for the jokes, conversations and coffee rounds that inform so much of its famously eccentric culture. (A few years ago, the agency put a massive…
Now that the United States has begun to reopen, apparel brands are hoping for the return of shoppers–and perhaps even permitting themselves to think optimistically about their autumn collections. After all, fall is just around the corner, and many shoppers start looking for chilly weather clothing as early as July. But as with so many…
The founders of Havas-owned Rosapark are “rethinking” the agency’s name after facing criticism on Twitter earlier this week. On Tuesday, Nathan Young, president of 600 & Rising and group strategy director at Periscope, tweeted an image of Rosapark’s founders–all of whom are white men–with the following comment: “Advertising’s race problem in one image.” Advertising’s race…
Consumers are desperate for Clorox, and so are brands. More valuable than the disinfecting wipes and sprays, though, has been the sense of safety and security that’s become wrapped up with the Clorox brand. In late May, for instance, a Harris Poll found that U.S. consumers ranked Clorox second on a list of the most…
During the early hours of May 29, protesters flooded the streets of Minneapolis, demanding justice following the police killing of George Floyd, a Black man, in their city. President Donald Trump–who often posts on social media at odd hours of the night–tweeted at 12:53 a.m. that “when the looting starts, the shooting starts.” Minutes afterward,…
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