Jun 30

One of Ad Tech’s Biggest Names Is Gone. What Has the Industry Learned?

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The big hitters of the early ad-tech era are slowly disappearing, spurring pangs of nostalgia along with insights as the sector continues to encompass more forms of media. For instance, today Rubicon Project joined AppNexus in the graveyard of programmatic greats, after its merger with Telaria, itself an offshoot of the original Tremor Video. The…

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