Ad spend on TikTok year-over-year has been growing, but that growth has cooled since a potential U.S. ban was announced in March. Meanwhile, the platform’s user growth, especially among younger people, is flagging, according to data shared by five sources. TikTok’s ad spend in March–the month the potential ban was announced–was up 19% year-over-year, according…
On this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Dmitri Siegel, chief creative, brand and digital officer at Urban Outfitters. They explore how Urban Outfitters leverages in-store experiences to drive social media engagement, the balance between creativity and performance marketing, and the evolving expectations of Gen…
The next 6-to-12 months present marketers and brands with a potent concoction of phenomena that are sure to, at a minimum, cause shifts in media economics and, at a maximum, completely upend entire advertising programs and their measurement models. Add to the mix the emotional instability these events cause in us as consumers, and we’re…
The burgeoning national political season isn’t just about campaign promises and competing candidate agendas: It’s about advertising. According to Forrester Research, 82% of B2C marketing executives in the U.S. have concerns about marketing their brands during this year’s presidential election cycle. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of…
Despite 2023 being viewed as a year of evolving international turmoil, we are seeing a stabilization of the global issues that matter most to people globally and in the U.S. “Poverty, hunger and homelessness” is the most important issue for people worldwide according to Revolt’s annual index ranking of the 50 issues that matter most…
On Feb. 17, as former President Donald Trump prepared to face 34 felony counts in his hush money trial in New York, he found time to head to Philadelphia to attend Sneaker Con. And there, standing at the podium, he announced the launch of his new Trump-branded sneakers. Price: $399. The Never Surrender hightop in…
‘Conscious consumerism,’ the commitment to making purchasing decisions based on social, economic and environmental impact, is on the rise. 63% of Gen Z say they will only purchase brands that stand with them on issues, and 90% expect brands to be involved in causes that improve the world. Gen Z is the fastest-growing and most…
It has been 100 years since the Equal Rights Amendment, which explicitly prohibits sex discrimination, was introduced to Congress. Yet over the past century, it has still not been signed into law, meaning that women are not guaranteed equal rights to men under the U.S. Constitution. A new campaign, created by agency Ogilvy for former…
The Securities and Exchange Commission (SEC), Wall Street’s regulatory body, today approved rules requiring publicly traded companies to disclose greenhouse gas emissions and climate change-related risk. In a reversal from the initial proposed rules, which the SEC first published in March 2022, the final rules won’t require companies to disclose scope 3 emissions, which refer…
Both the Los Angeles Times and The Wall Street Journal have cut or restructured their Washington, D.C., bureaus recently, decisions that appear counterintuitive given the coming presidential election later this year. But both sets of cuts share a variety of strategic explanations, particularly retrenching to core competencies in order to focus on content that drives…
As we collectively wade into 2024–crafting budgets, plans and strategies for the year ahead–there are two events for which we must prepare: cookie deprecation and the U.S. elections. If they don’t get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion…
The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple–worth a reported $10 billion–over the latter’s position as the default search engine. Now, the legal basis for that deal is being questioned. If the courts find it illegal, Google’s massive search…
Amidst the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. Here’s this week’s update: On the policy and legal front: Arranged by the trade organization News Media Alliance, representing over 2,000 publishers and the interests of the news media industry, numerous…
California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy Rights Act (CPRA) went into effect in January. And, since it’s a legal matter about privacy, you can bet there are a…
Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. The policy will go into effect in October 1. In an email sent to clients, Xandr’s ad team said it will ban political ads as well as ads…
Lobbying typically gets a bad rap, conjuring images of backdoor deals corrupting politicians with money. But over in Finland, a creative agency challenged these norms with an unusual lobbying campaign using experiential marketing. Unlike many lobbing efforts that happen behind closed doors, the campaign for Finnish retail giant S Group garnered national media attention and…
Despite introducing new tougher rules around political advertising across Europe this week, policymakers do not fear any overreaching negative impact upon commercial advertisers and their messaging. Following a consultation, the European Union (EU) has this week released its new rules for political advertising to bring more transparency to elections and to push back against previous…
Did controversial social platform Parler decide that Ye would ramp up the controversy past its comfort level, or did a loss of endorsements make the application’s price tag too high for the artist formerly known as Kanye West? We may never know. What we do know is that Ye’s agreement to acquire Parler, revealed in…
Twitter will reportedly hold off on its plan to offer verification checkmarks as part of its retooled, $7.99-per-month Twitter Blue subscription service until after the midterm elections in the U.S. Tuesday. Ryan Mac, Kate Conger and Mike Isaac of The New York Times viewed an internal Twitter post discussing the plans, signaling a change to…
After the overturn of Roe v. Wade in June, women’s rights have been at the forefront of many conversations, especially going into this year’s midterm elections. Taking a stand and a bold new approach in the fight for gender equality, the ERA Coalition aims to ensure that at least one woman will have constitutional rights…
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