The campaign for Democratic presidential candidate Michael Bloomberg is taking advantage of the billionaire’s vast financial resources by paying more than 500 people in California to support his candidacy via social media posts and text messages to their friends. The Wall Street Journal reported that the effort could wind up costing millions of dollars, citing…
Telemundo is helping Hispanics in the U.S. prepare for November’s presidential election with its Decisi?n 2020 initiative, and the television network outlined the social portions of its efforts. The company described Decisi?n 2020 as a yearlong multiplatform news and civic engagement initiative, pointing out that nearly 1 million Latinos in the U.S. will turn 18…
Michael Bloomberg’s meme campaign on Instagram may not be resonating with potential voters if the comments are any indication, but the unique tactic forced Instagram and parent company Facebook to quickly determine how to handle political ads in the form of branded content. Facebook said today that creators and influencers are allowed to work with…
Ever since a late November announcement that he’s running for president, Michael Bloomberg has been throwing thick wads of cash into his advertising campaign. And as his candidacy has shown so far, when you have a nearly bottomless budget for spending … you can (literally) afford to get a little silly in your ad campaigns….
New York Sen. Kirsten Gillibrand wants the United States government more involved in protecting digital privacy, and she wants to create a new federal agency to do it. Gillibrand, a Democrat representing New York’s 20th district, proposed legislation Thursday to create a Data Protection Agency at the federal level. In an outline of her proposal,…
Picture this. You’re sitting in your metal folding chair, the air buzzing with energy. Dolly Parton’s “9 to 5” blasts from the loudspeakers: “They just use your mind and they never give you credit. It’s enough to drive you crazy if you let it.” Elizabeth Warren walks onto the stage waving, and the crowd erupts….
Brands have always struggled to maintain market visibility during election seasons. The media space becomes invaded by political messaging. This has only intensified in 2020’s unique political climate. U.S. voters are more politically charged than at any other time in recent history, throwing the polarization of the electorate into even sharper focus. The widening gap…
Twitter teamed up with the U.S. Census Bureau to debut a new prompt that will appear when users search for keywords associated with the 2020 Census. The search prompt is available on Android, iOS and mobile.twitter.com in the U.S., in English and Spanish, and it directs users to the official Census website, which provides information…
A discussion about racism in America was the most-tweeted-about moment during the eighth Democratic presidential candidates debate Friday night. The racism conversation was followed by the candidates debating about the inexperience of South Bend (Ind.) Mayor Pete Buttigieg and talking about foreign policy. The most-tweeted-about Democratic candidates Friday night were: Former Vice President Joe Biden…
Four U.S. senators sent a letter to Twitter CEO Jack Dorsey urging Twitter to ban leaders of the current regime in Iran from using its services. Twitter declined to comment. The letter was signed by Sens. Marsha Blackburn (R-Tenn.), Tom Cotton (R-Ark.), Ted Cruz (R-Texas) and Marco Rubio (R-Fla.), and it was also sent to…
Democrats and Democratic-leaning independents who use Twitter are more likely to support Sen. Elizabeth Warren (Mass.) or Sen. Bernie Sanders (Vt.), while former Vice President Joe Biden did not fare well among that group, according to Pew Research Center. However, it did not bode well for Sanders that 40% of Democrats on Twitter who said…
Iowa’s caucus system is typically confusing but a new mobile app has made things significantly more complicated–so much so that Iowa’s first-in-the-nation results won’t be released until officials manually check all of the results. Last night, officials with the Iowa Democratic Party found reporting inconsistencies with the app which caucus officials were supposed to use…
YouTube provided an update on steps it is taking to safeguard its platform prior to the upcoming presidential election in the U.S. Vice president of government affairs and public policy Leslie Miller said in a blog post that the Google-owned video site’s community guidelines prohibit deceptive practices. Those include content that has been technically manipulated…
The Super Bowl pitted President Donald Trump and Democrat Mike Bloomberg against one another: each candidate with big budgets to spend on political advertising, each taking his candidacy to the Big Game. Both politicians ultimately used that platform last night to focus on messaging centered on a narrative, rather than a biographical look at who…
There are inherent risks in running ads with political undertones (or overtones), especially in such a cozy environment as the Super Bowl. Perhaps you’re wearing stretchy pants. Maybe you have a bingo card to track the ads. You’re there to see a game, relax with friends, and enjoy some cheesy snacks and adult beverages–not be…
As it turns out, Donald Trump’s “60-second Super Bowl buy” wasn’t really a 60-second Super Bowl buy after all. The president had a 30-second campaign spot that appeared in the first quarter of the game centered around Alice Johnson and the clemency she was granted in 2018. While Trump’s first 30-second ad ran in the…
Donald Trump aired the first of two 30-second ads in the first quarter of the Super Bowl, the first of which featured Alice Johnson, who was granted clemency in 2018 after pressure from celebrity Kim Kardashian West. The first 30-second Super Bowl ad from Trump’s re-election committee featured Johnson grateful for her release in news…
Democratic presidential candidate Mike Bloomberg went viral last week for his peculiar way of greeting a dog. The campaign’s answer to this moment? Make an ad. The formal 30-second response–a spot that showed a handful of dogs “endorsing” Bloomberg–also made its rounds online and gained enough steam that the campaign decided to turn it into…
While the field of candidates vying for the Democratic nomination remains crowded, the Super Bowl has become a contest between Michael Bloomberg and President Donald Trump. Both have huge budgets to spend on political ads and each has purchased 60 seconds of advertising during the game. Even the rollout of the ads, priced at about…
These are odd times we’re living in. Two billionaire presidential candidates (including the current president) are dropping lots of cash on Super Bowl ads. This is not your father’s election cycle. There are a slew of Democratic candidates vying for the nomination. Some of them, along with President Trump in his reelection bid, are spending…
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