Advertising: Giving People a Glimpse of What Their Pets See

Nature’s Recipe is giving“collar cameras” to influential pet owners, and resulting photos are posted online.

    



Spit-Take in Hollywood at Dog Treat Promotion

The off-taste quickly tipped off the snackers, who got the bars as part of a Dog for Dog promotion in The Hollywood Reporter.

    



Advertising: Freshpet Dog Food Promotes Products Sourced in the U.S.

The refrigerated dog food maker takes a patriotic turn in a new campaign to highlight its fresh ingredients.