Arnold VP Baker Splits for Anomaly

mattbakerNo word yet on what his exact title is (we’re hearing communications planner), but sources in the know confirm that Matthew Baker, who has spent nearly the lat 18 months at Arnold Worldwide’s New York branch as VP/group planning director/digital director, has split for a new gig at Anomaly. From what we’ve been told by sources on the Spy line, Baker was “the digital brain” of ArnoldNYC and according to one source, “Matt is a gentleman and a talented Planner, so it’s a huge loss for us.” No word yet on if there are plans to replace but we’ll keep you posted.

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Energy BBDO GCD Hamann Splits for Lead Gig at Onion Labs

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After spending nearly two-and-a-half years at Energy BBDO, where he last served as SVP/group creative director on accounts including Wrigley, Chicago native Rick Hamann has moved on to a fellow Windy City operation, The Onion, where he now joins up as SVP and head of the satirical pub’s in-house creative agency, Onion Labs. In a statement, Onion CEO Steve Hannah says, “With over-15 years in advertising and experience working for a wide assortment of brands, Rick is the perfect person to head up Onion Labs. It will be his job to make sure that the most original, inventive comedy and pop culture ideas are created for our clients, and that they are absolutely aligned with their business goals.”

Here are some recent campaigns here and here if you need a refresher on the Onion Labs. During his time at Energy, Hamann moved up from VP/CD to his most recent GCD role, working with the likes of the aforementioned Wrigley (with ex-Energy BBDO AD/CD Jimmy Dietzen) as well as Quaker, Pearl Vision on various print/TV/digital efforts in the process. During his career, Hamann has also served as a copywriter at JWT Chicago and now-defunct Element79 before moving to up senior creative roles at Factory Design Labs and Cramer-Krasselt.

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Young Art Director Starts Tinder Campaign to Find Job

Manuel

A young art director by the name of Manuel Caminero , who’s also toiled in the creative underbelly of DFCB NY and SF-based Cutwater, has started a campaign on Tinder in an attempt to land a junior level gig in Sydney.

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We’re not sure we’ve seen Tinder used to find a job before, although Google has worked for folks in the past. Caminero hopes to prove his portfolio has merit by gaining 100 positive reviews on the page, which he hopes will then impress prospective employers. You can check out Caminero’s portfolio here, and, if you like his work, leave a positive review. We understand finding work isn’t easy, but maybe Caminero’s unusual approach can help him stand apart from the pack. We wish him the best of luck.

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CP+B Vet Assumes Head of Integrated Production Post at Chiat NY

chadtbwanyIt took some time, but the folks at TBWA\Chiat\Day New York have finally landed a new head of integrated production in Chad Hopenwasser, who joins the agency after spending nearly the last eight years at Crispin Porter + Bogusky. Hopenwasser essentially succeeds Robert Valdes, who left Chiat NY last spring and eventually joined up with Droga5 NY to serve as head of interactive production. But Valdes, as you may know, has recently left Droga5 to join up with old Chiat pal Mark Figliulo at the latter’s new shop, Figliulo & Partners.

As for Hopenwasser, the exec spent the last couple of years at CP+B  serving as VP/director of video production across the agency’s network, working on, among other efforts, campaigns for Xbox and the new Kraft Mac n’ Cheese work starring Vanilla Ice. Prior to his lengthy stay at CP+B, Hopenwasser spent six years at Grey New York. He will officially assume his new post at Chiat NY in mid-March and work along the agency’s ECD, Matt Ian, and report to report to office president, Robert Harwood-Matthews.

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Organic Appoints First-Ever CMO

tracyrichards1It’s kind of surprising, we suppose, that Organic has never had a chief marketing officer up to this point, but the Omnicom-owned agency has now filled the newly created role with the promotion of Tracy Richards, who works out of the New York office. The 13-year Organic vet most recently served as group director/global business development. Richards’ CMO appointment comes as part of a “restructuring” of Organic’s biz dev efforts that’s being led by the agency’s CEO, David Shulman.

Along with the Richards promotion, sources familiar with the matter tell us that Organic has also won Kohler, KC Professional (adding to the agency’s portfolio of KC brands), and another, yet-to-be disclosed new business win on the West Coast that the agency just won in “a competitive pitch” with Razorfish. We’ll keep you posted when we find out what the new biz actually is.

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Valdes, Droga5 Part Ways

drogasmallAfter spending barely nine months at Droga5 New York as head of interactive production, Robert Valdes has left the agency, sources confirm. Valdes, you may recall, joined David Droga & crew after a four-year stint as head of production at TBWA\Chiat\Day NY, where he worked on several projects for accounts including Absolut and Jameson. Where’s he now, you ask? Well, Valdes just so happened to join up with his fellow former Chiat NY colleague, Mark Figliulo, who launched his Figliulo&Partners shop last year. Valdes is in familiar territory at F&P, where he has assumed the role of partner/head of production.

As for Droga5, our sources tell us that the agency is planning to replace Valdes, though no timetable has been set as far as we know.

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Ad School Grads Document Ad World Road Trip with ‘The Ad-Venture’

This one’s been around awhile, but it hasn’t had much press and we felt it was worth sharing, especially if you’re a recent graduate or young creative with around 40 minutes or so to kill.

Not knowing what to do following graduation, two young creatives (William Novak and Francis Carter) embarked on a road trip and made a no-budget documentary called “The Ad-Venture,” exploring the current state of the ever-evolving world of advertising.

The creative pair interviewed industry professionals across the country, and begin the documentary by sharing inspiring messages from these individuals about the advantages and pitfalls of working advertising. Although at times it can feel overwhelmingly like a series of talking heads, these industry professionals touch on some interesting points about the current state of advertising and where it’s headed in the future. Mixed in with the interviews are intriguing relics from advertising’s golden age, which act as a welcome change of pace, and an intriguing look backwards to balance out the mostly forward-looking nature of the film.

As the documentary was dreamed up by young creatives, it shouldn’t come as a surprise that they spend a significant amount of time delving into the creative process, getting differing opinions about how best to tackle a project, and the different processes interviewees utilize in their work. This part of the film tends to drag a little bit, as, even if this is an area of interest, it gets a bit repetitive hearing people talk about the creative process (especially when different people inevitably repeat the same basic ideas).

The pair also tackle the creative differences agencies in different parts of the country tend to have in an attempt to answer for the viewer where it is in the advertising world that they might belong. Although this section can feel like a bunch of creatives pitching for their own agencies, they quickly move on to how to stand out from the pack and land a job, ending the video on something of an inspiring note. Although it’s something of a mixed bag, and you may end up utilizing the fast-forward option quite a bit, there are enough clever insights and pieces of good advice to recommend “The Ad-Venture” to interested parties. Stick around for credits after the jump. continued…

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Ad Execs Bike to SXSW for Lyme, COPD Awareness

Longhorn Tomato Motorcycle RunTwo ad executives — chief operating officer at W2O David Mihalovic, and W2O global chief creative officer Mike Hartman — are biking from northern New Jersey to this year’s SXSW in Austin, Texas to raise funds for Lyme Disease and COPD research in an endeavor they’re calling “Longhorn Tomato Motorcycle Run.”

The pair will set out from Asbury Park in a couple of days and have announced that “Anyone on two wheels brave enough to hit the road in the north east in early March is invited to join.” In the mean time, the fundraising aspect of the trip is in need of some help. Mihalovic and Hartman have raised $2,093 of their $25,000 goal. Undeterred, the pair says “…it’s time to give. Not give up.” So head on over to the donation page and help them out, if you can. It’s for a good cause.

Once the ride kicks off, you can follow the group’s Facebook page for updates on the action and their current location. Good luck, guys.

 

 

 

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Alright Already, Here’s Your Mark Taylor Update

marktaylorListen folks, we love you, but we can’t be everything to everyone, whether it concerns the likes of Mark Taylor, the man who had three stints at Crispin Porter + Bogusky (yes, three) and a brief spell at GSD&M, who parted ways with the MDC-owned agency last summer.  In case you didn’t read the post from AdAge, which by the way still hilariously lives in some Mad Men era and/or ranks themselves up with the New York Times –”my exclusive or the highway”–but is even more anachronistic (just fucking be civil, not political), Taylor has now joined up with Energy BBDO as its new chief creative officer.

Anyhow, I digress. Here is a statement from Energy president/CEO, Tonise Paul, who says, “Mark is an amazing talent and we couldn’t be more delighted to welcome him to our Energy BBDO family. When you look at Mark’s work, you will see a history of marketing innovation. With the challenge of increasingly parity products and the opportunity afforded by the constant emergence of new technologies, this is how brands today win. Mark’s work is a collection of big, original ideas that have solved big business challenges. You will recognize it because it was often the first time you saw it done, starting with Subservient Chicken. On top of his track record of great work, Mark is a wonderful guy.”

Taylor will assume his new role on April 7 but until then, Chicago-based Energy BBDO will continue to be led by a group of senior creative directors.

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Ciampa Lands at Cibo

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All of a sudden, San Francisco-based digital agency Cibo has been flooding our radar as the shop has now welcomed Keith Ciampa to the fold to serve in the newly created role of chief creative officer. In case you didn’t know, last we heard Ciampa’s name, the senior creative was no longer holding the ECD post at Tribal SF back in 2012 after spending just eight months at the agency. During his brief stint at Tribal SF, where he replaced Tony Cordero at the time, Ciampa led new biz wins for Dolby and Intel among other accounts. Prior to his brief stay at Tribal, Ciampa held two-year creative director posts at both Goodby and McKinney, where he worked on accounts including Yahoo and Virgin Atlantic, respectively.

Yes, we have the obligatory statement from Cibo co-founder/CEO, Lu Lacourte, who says about Ciampa, “He’s a unique and special talent and a perfect fit for what Cibo is focused on. He has a magic touch when it comes to combining brand narratives with robust usability expertise across both digital and traditional. The guy’s a rock star and we’re thrilled to have him.”

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Ex-SapientNitro VP Healy Assumes New Role at Rosetta

erichealyAfter spending the last four-and-a-half years at SapientNitro, where he worked out of the agency’s Boston office and last served as VP/general management/new business lead, Eric Healy has moved on to assume a new role at Rosetta. Specifically, Healy will serve as managing partner of the Publicis Groupe-owned agency’s consumer products & retail industry group. As you’d expect, Rosetta CEO Tom Adamski sings the new hire’s praises, saying in a statement, “…Eric is a true superstar, with a glowing record of business development, growth and expansion during the last 16 years. He’s the right leader at the right time to strengthen and solidify our reputation across the rapidly changing consumer products and retail industry.”

Prior to his time at SapientNitro, Healy worked as EVP of corporate development at Aegis and before, spent two years as SVP/director of interactive at Mullen and served for nearly four at Arnold. During his time at Arnold, Healy first oversaw the agency’s interactive practice before taking the lead on strategy, integrated marketing and creative development for its then-existent Vonage account.

 

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Detweiler Assumes CCO Post at Grey SF

detweiler1We’ve got the Grey double-whammy today as the agency, fresh off of winning the Papa John’s biz, has now also welcomed Curt Detweiler as chief creative officer of its San Francisco office. And so, thus ends Detweiler’s brief spell at Arnold SF, where he apparently landed just nine months ago to serve as EVP/ECD/managing director. Whatever the case, it appears the dust has settled on his next gig, as he now takes over as CCO of the 75-person-strong Grey SF, where he will partner with the agency’s president, Milan Martin, who joined at the end of last summer.

Detweiler’s new boss, Grey North America CEO Michael Houston, says in a statement, “Curt is going to be an outstanding partner to Milan as Grey San Francisco’s resurgence and rapid growth continues under his leadership. Curt’s creative track-record on big brands and big clients in every channel, across Europe, Asia and the United States at many of the finest agencies, underscores the aggressive plans we have for Grey on the West Coast.”

To refresh your memory of Detweiler’s resume, prior to Arnold, the creative vet spent a few years as EVP/ECD at McCann SF and served in the senior creative level at the likes of Ground Zero and TBWA\Chiat\Day New York and L.A. during his career. The Grey SF top creative post (which was ECD at the time) was previously held by Jack Fund, who left the agency last fall.

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Weaver, Mindshare Part Ways

joeweaverWe’re getting some more context/background on the matter, but it does appear that after spending the last two-and-a-half years as global managing director of the Mindshare Trading Desk, Joe Weaver has resigned from the WPP/GroupM agency. During his time running the MTD and its technology/analytics teams out of NYC, the self-proclaimed “digital Yoda” developed private marketing programs and solutions for Fortune 100/200 clients including Unilever, Kimberly-Clark and CVS.

From what we’re hearing, Weaver has left Mindshare to assume a newly created role at eight-year-old, Emeryville, CA-based video platform, TubeMogul. No confirmation on this as of yet, but we’re checking. Anyhow, prior to Mindshare, Weaver helped launch the digital arm of Media Storm back in 2005 and subsequently spent nearly five years at the company serving as director/digital. Following his Media Storm stint, Weaver held the global group director/digital position for 18 months at Omnicom proper, where he worked with various luxury and financial clients as well as on new business efforts.

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BBH Producer Mercadal Heads to Ogilvy

rubenmercadalAfter spending the last seven years at BBH London, where he last served as executive producer/partner, Ruben Mercadal has headed to the States to join up with Ogilvy New York in the newly created position of senior film content producer. During his long stay at BBH’s London hub, Mercadal racked up One Show, Clios, D&AD and Cannes Lions for his work on Johnnie Walker’s 2009 campaign, “The Man Who Walked Around the World.” In addition to the whiskey brand, Mercadal served as agency producer for a host of other clients including Axe (remember this from last year?), Audi, Dunlop, Mentos and Barclays.

Prior to BBH, Mercadal worked as a broadcast producer at the London offices of both Publicis and Saatchi & Saatchi. He officially assumed his new role at Ogilvy on Tuesday.

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RTO+P Crafts New Hire Totem Pole

In October, Philly-based Red Tettemer O’Connell + Partners welcomed eight new hires with paper doll likenesses of themselves.

Now, in an attempt to up the ante in the creative welcoming of new employees department, the agency has crafted a totem pole featuring eleven new hires that were just announced today. The totem pole was sculpted by Steve Thompson, RTO+P’s “Maker,” out of basswood and stands proud at 26 inches tall.

“We’re stoked to have all this new talent aboard and we’ve heard the totem of their likenesses can actually produce rain when held at a specific angle,” says Steve Red, president/CCO of RTO+P. You can view a short documentary on the sculpting process above. New hires include (from top to bottom of the totem pole): Jacqui Abel, Senior Account Manager; Jonathan Bayless, Social Driver; Megan Auld-Wright, Copywriter; Travis Hyatt, Developer; Gillian Darr, Account Coordinator; Chris Arasin, Interactive Designer; Allison Berger, Community Manager; Will Nathanson, Account Director; Alex Moreno, Junior Social Creative; Joe Schoppy, Junior Social Creative; and Meg Dibley, Junior Content Producer.

 

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Dave McClain Out at Rosetta

davemcclainWhile we’re not sure at this point if this is new Rosetta chief creative officer Lars Bastholm‘s doing, we have received confirmation that the Publicis Groupe-owned agency has parted ways with executive creative director, Dave McClain, who worked out the Los Angeles office. Here’s a brief statement from Rosetta: “Dave McClain and Rosetta have parted ways. We are truly grateful to Dave for the huge impact he had on the agency in the last 3 years and wish him all the best in his future endeavors.”

To address the tips we’ve received this afternoon, from what we’ve been told, there have been no other ECD departures to report as of yet. As for McClain, the creative served as an art director early on in his career at the likes of Saatchi & Saatchi and Deutsch before moving into senior CD roles at Razorfish and Blitz.

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VCU Brandcenter’s Campaign for AICP Show Asks, ‘Where Have the Coke and Hookers Gone?’

Students at the VCU Brandcenter are back, launching a campaign promoting the AICP Show and AICP Next Awards for the 9th straight year.

The campaign takes a humorous route to displaying the lasting quality of an AICP award, showing top creatives like Gerry Graf, Co: collective partner/chief content officer Tiffany Rolfe and Droga5′s Ted Royer waxing on the perceived perks of yesteryear. While these perks may have vanished, their AICP awarded work is in the permanent exhibit at the Museum of Modern Art.

“Every generation hears about the halcyon days when perks were free-flowing – perhaps they were, or perhaps it’s all wishful thinking. But through it all, the one constant is that no one can ever take away your AICP honor and recognition,” explained Matt Miller, President and CEO of AICP.

Ty Montague of Co:Collective, Susan Credle of Leo Burnett, and Diane Jackson of DDB Chicago (all VCU BrandCenter Board members and either current or past AICP Show Curators)” collaborated with Miller, AICP Director of Events Ileana Montalvo and AICP Chief of Staff Kristin Wilcha in selecting the campaign from among those presented by second year student teams at VCU Brandcenter. The results are pretty funny, with Graf commenting on vanishing drum kits, Rolfe wondering where the prostitutes went, and Royer lamenting the ever-shrinking office. The entry deadline for the awards is March 7. Both the AICP Show and the AICP Next Awards will take place June 10-12, during AICP week. You can check out Graf’s video above, and stick around for Royer and Rolfe’s two cents, along with credits, after the jump. continued…

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Baker, DDB California Parting Ways

nikkiddbThe info is a bit scant at this point, but sources familiar with the matter have confirmed that Nikki Baker, who’s been with DDB California–specifically the San Francisco-office–for the past two years, is leaving the agency. Baker most recently served as GCD/co-creative lead on all things ConAgra Foods (alongside CD/copywriter, Travis Parr) at DDB Cali, a role that’s called for her to oversee work on brands including Manwich, Orville Redenbacher, Bertolli to Slim Jim, PAM and Chef Boyardee (ConAgra, if you recall, consolidated creative duties at DDB last fall).

No word yet on where Baker’s headed to next but prior to DDB, the creative spent four years as an ACD/art director on McDonald’s, AT&T and Wrigley while at Leo Burnett and also held AD positions at the likes of Cramer-Krasselt and TM Advertising during her career. We’ll fill in the blanks including departure date, etc. once we find out more.

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Sub Rosa Creative Co-Directs Phantogram’s New Music Video

Joshua Davis, media arts director at NYC/London experience design firm, Sub Rosa, co-directed the new music video for fellow New Yorkers Phantogram’s “Fall In Love.” Davis also produced all the graphics for the video, which debuted last week in anticipation of their new album Voices, which was released yesterday.

The music video, directed by Timothy Saccenti, “blends digital and physical experiences created via a series of randomly generated graphics that are projected through software in real time.” Davis created the graphics using 55 different JAVA programs that each “had a unique composition and animation.” For the video, the team narrowed it down to 12 programs, and projected the animations onto the band and dancers live while filming. Phantogram (Sarah Barthel and Josh Carter), which just released their second full-length, Voices, and are described with little accuracy as an “American hazy dream-pop duo,” are not bad. Blending elements of trip-hop, dance pop and R&B in the song, the video above fits their style well. Stick around for credits after the jump. continued…

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Creatives Concoct Different Kind of Recommendation Site

Stockholm-based freelance creative Robbin Ingvarsson and Hyper Island interactive art director student Kali Adams have created a different kind of recommendation site, with help from developer Alexander Wallin, called “Not Recommended For You.”

Tired of computerized “personalized recommendations” based on things like “our prior browsing history, likes and dislikes, keeping us inside the same algorithm bubbles,” Not Recommended For You attempts to re-humanize the world of online recommendations. Visitors to the site are met with random recommendations (that are decidedly “not for you”) from random people from all over the world. The recommendations range from serious life advice to places to visit, to film recommendations, to how to start a night of drinking…and . It’s an intriguing idea, and quite the departure from the usual online recommendation experience. Give it a shot for yourself, there’s no telling what kind of recommendations you’ll get (which is what makes it fun).

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