Gerry Graf, Rob Reilly, and Other Top Creatives Fast-Forward to 2050

The deadline for entry in the 2015 AICP Show and AICP Next Awards, hosted and promoted by the Association of Independent Commercial Producers, is next Friday, February 27th.

You probably knew this already.

You may, however, be more interested in the campaign created to promote the awards this year. It involves a series of short films — conceived by Rob Reilly, Gerry Graf, and Eric Monnet — in which five top creatives imagine what their own lives will look like 35 years from now.

First, a 70-something-year-old Graf shares the fact his kids think he’s a loser and pokes a little good-natured fun at David Lubars of BBDO (who did not participate in the project):

Next, CCO Tor Myhren of Grey recalls better times with the E*Trade baby and discusses some press writeups that sound suspiciously like AgencySpy comments:

Rob Reilly of McCann somehow managed to avoid prison, but his life doesn’t really look any more comfortable (and did you know he once worked for Burger King?):

Depending on one’s perspective, Tiffany Rolfe of co:collective turned out either better or worse than her contemporaries:

Finally, Ted Royer of Droga5 let himself go, but he still has a healthy appetite:

In case you missed it, work honored by the AICP will find a permanent home in MoMA’s film archive…and the deadline is next Friday.

Here are your credits:

Writing
Gerry Graf, Barton F. Graf 9000
Tor Myhren, Grey
Rob Reilly, McCann
Tiffany Rolfe, co:collective
Ted Royer, Droga5Directed By Brian Billow of O Positive

Creative Concept
Rob Reilly, McCann
Gerry Graf, Barton F. Graf 9000
Eric Monnet, McCann

Casting
Grande/Morris Casting
Casting Agent: Faye Grande
Graphics
The STUDIO
Audio
COLOR Audio Post
Partner/Mixe: Kevin Halpin
Mixer: JD Heilbronner
Partner/Executive Producer: Jeff Rosner
Equipment Rental
Hello World Communications
Feature Systems
Production
O Positive
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Production Supervisor: Christina Woolston

Editorial
Editor on “Tor Myhren”: Charles Cusumano

No.6NY
Editor on “Gerry Graf”: Jason Macdonald
Editor on “Rob Reilly”: Justin Quagliata
Editor on “Tiffany Rolfe”: Nick Schneider
Editor on “Ted Royer”: Dan Aronin
Senior Cutting Assistant: Ryan Bukowski
Executive Producers: Corina Dennison, Crissy DeSimone
Producers: Malia Rose, Kendra Desai

Actors
Gerry Graf: Gene Ruffini
Tor Myhren: Jim Murtaugh
Rob Reilly: George Riddle
Nurse: Stevie Steel
Tiffany Rolfe: Marie Wallace
Ted Royer: Frank RidleyWebsite
Istros Media Corp.

All films were shot on location at Droga5

ECD Gaboriau No Longer with CP+B Los Angeles

CPB-LogoThis afternoon we learned that VP/ECD Jason Gaboriau is no longer with Crispin’s Los Angeles office.

He joined CP+B in 2011 when the agency hired him, along with co-ECD and in-house vet Tiffany Rolfe, to re-establish its L.A. location.

Gaboriau, who helped found New York’s Amalgamated, made the move to L.A. after former DDB CCO Eric Silver took majority ownership of the previous agency in late 2010. Rolfe later left CP+B to join CO: Collective, where she still serves as partner and chief content officer. Several months afterward, CP+B lured Sue Anderson away from TBWAChiatDay, where she had served as GCD on the Absolut account; she currently holds the ECD title at CP+B L.A.

At Amalgamated, Gaboriau worked on creative for Coca-Cola, Svedka and Ben & Jerry’s, among other clients. Recent CP+B credits include A1 and an extended 2012 campaign for Old Navy that played heavily on 90?s nostalgia.

We have no information on the details of Gaboriau’s departure, though a tipster tells us that he was involved in recent pitches to win business from Turbo Tax, the L.A. Clippers (which went with RPA after a very quick review) and Late Night with Jimmy Fallon.

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VCU Brandcenter’s Campaign for AICP Show Asks, ‘Where Have the Coke and Hookers Gone?’

Students at the VCU Brandcenter are back, launching a campaign promoting the AICP Show and AICP Next Awards for the 9th straight year.

The campaign takes a humorous route to displaying the lasting quality of an AICP award, showing top creatives like Gerry Graf, Co: collective partner/chief content officer Tiffany Rolfe and Droga5′s Ted Royer waxing on the perceived perks of yesteryear. While these perks may have vanished, their AICP awarded work is in the permanent exhibit at the Museum of Modern Art.

“Every generation hears about the halcyon days when perks were free-flowing – perhaps they were, or perhaps it’s all wishful thinking. But through it all, the one constant is that no one can ever take away your AICP honor and recognition,” explained Matt Miller, President and CEO of AICP.

Ty Montague of Co:Collective, Susan Credle of Leo Burnett, and Diane Jackson of DDB Chicago (all VCU BrandCenter Board members and either current or past AICP Show Curators)” collaborated with Miller, AICP Director of Events Ileana Montalvo and AICP Chief of Staff Kristin Wilcha in selecting the campaign from among those presented by second year student teams at VCU Brandcenter. The results are pretty funny, with Graf commenting on vanishing drum kits, Rolfe wondering where the prostitutes went, and Royer lamenting the ever-shrinking office. The entry deadline for the awards is March 7. Both the AICP Show and the AICP Next Awards will take place June 10-12, during AICP week. You can check out Graf’s video above, and stick around for Royer and Rolfe’s two cents, along with credits, after the jump. continued…

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