Rosetta CEO Departs Amid More Staffing Changes

Last week, Rosetta (which is now part of the Razorfish Global Network) announced the appointment of a new president.

Another major change that accompanied the promotion of Partner/Rosetta West Lead Tammy Soares was the departure of Rosetta CEO Eric Healy. Multiple sources close to the matter confirm that Healy, who joined Rosetta last February before Publicis folded the agency into the larger Razorfish organization, is no longer its chief executive. (He replaced Tom Adamski, currently CEO of Razorfish, in November.)

Prior to joining the Rosetta organization, Healy served as VP/general manager and head of new business at SapientNitro’s Boston headquarters. Previous agency positions include EVP at Aegis/Isobar, SVP/director of interactive at Mullen, VP of strategy at Digitas, and group director at Arnold Worldwide. He also worked client-side in roles at Reebok and the Rockport shoe company.

Rosetta has gone through several changes since the Publicis move last year. After assuming the CEO role, Healy himself wrote an internal memo tracking moves like the departure of CCO Lars Bastholm (now with Google’s The Zoo) and managing partner Jeff Thaler (now managing director at Huge). A further round of cuts in April allegedly included ECD Frank Iqbal.

North American CCO Alex Mahernia, named by some as Bastholm’s successor, also left the agency in May for a job as SVP of creative at business management software company Mindbody. The agency appears to be without both a chief executive and a chief creative officer at the moment.

Rosetta/Razorfish has no comment on Healy or the status of the Rosetta CEO position, so we cannot speculate on whether the agency will seek a replacement or eliminate the role altogether.

At the time of Soares’ promotion, Rosetta said that it “continues to beef up its executive team,” so we expect more announcements to come.

Internal Memo Confirms Rosetta Layoffs, Promotions

Rosetta tagline

Following up on yesterday’s rumors of big staffing changes at Rosetta, we’ve acquired an internal email from Eric Healy, the former SapientNitro executive who joined the agency in February and replaced Tom Adamski (now with Razorfish) as its CEO earlier this month.

In short, a large-scale executive-level shakeup did indeed occur this week, and the agency’s creative lead was not the only party who has, in the memo’s words, “decided to leave.” Departing executives include:

The note also includes news of multiple promotions. Most prominently, North American CCO Alex Mahernia will become Rosetta’s new Global CCO.

We’ve included the full email after the jump.


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Ex-SapientNitro VP Healy Assumes New Role at Rosetta

erichealyAfter spending the last four-and-a-half years at SapientNitro, where he worked out of the agency’s Boston office and last served as VP/general management/new business lead, Eric Healy has moved on to assume a new role at Rosetta. Specifically, Healy will serve as managing partner of the Publicis Groupe-owned agency’s consumer products & retail industry group. As you’d expect, Rosetta CEO Tom Adamski sings the new hire’s praises, saying in a statement, “…Eric is a true superstar, with a glowing record of business development, growth and expansion during the last 16 years. He’s the right leader at the right time to strengthen and solidify our reputation across the rapidly changing consumer products and retail industry.”

Prior to his time at SapientNitro, Healy worked as EVP of corporate development at Aegis and before, spent two years as SVP/director of interactive at Mullen and served for nearly four at Arnold. During his time at Arnold, Healy first oversaw the agency’s interactive practice before taking the lead on strategy, integrated marketing and creative development for its then-existent Vonage account.


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