Hasta La Creative!

DigitasLBi San Francisco has hired Ben Pfutzenreuter, who previously served as an intern and was co-creator of the popular “Concepting with Convicts” program, which utilized the Federal Bureau of Prison’s pen pal program to allow collaboration with inmates to create speculative ads. Ben created the program with fellow intern Pat Davis, with the goal of proving that “Great ideas can come from anywhere.” Inmates provided either copywriting or art direction for each ad; art directors Marcus Löf and Luis Gonzalez also collaborated on the project.

Pfutzenreuter began work this week as an associate copywriter. The Miami Ad School grad interned with Digitas LBi this past winter.

“We’re incredibly proud of the work that Ben and Pat have done independently with Concepting with Convicts, and we’re thrilled to have Ben join our San Francisco team,” said Dave Marsey, EVP/Managing Director, DigitasLBi San Francisco. “The spirit that good ideas can be born anywhere, is our philosophy here in San Francisco.”

New Career Opportunities Daily: The best jobs in media.

Full-service integrated marketing agency Neighbor Agency recently launched a campaign for Tillamook’s new line of Greek yogurt, Farmstyle Greek, which was led by the agency’s new creative director, Jodi Pierce, who began work with Neighbor Agency late last year.

The campaign, entitled “Slow and Steady Wins the Taste,” is “a digital-centric campaign that also includes out-of-home billboards, radio and experiential engagement through a sampling tour.” But Neighbor’s involvement began long before that, with the agency collaborating on “product development, ingredients, flavor profiles all the way to creative conception and execution of the campaign.”

Video vignettes introduce viewers to Tillamook’s Farmstyle Greek yogurt by showing simple recipes, rooted in the brand’s “slow and steady” philosophy, that complement the yogurt, like homemade granola and blueberry jam. It’s an interesting approach, one that emphasizes Tillamook as a lifestyle brand while providing viewers with information to better enjoy the product.

“We’re proud to debut the work that our creative team, and new Creative Director developed for Tillamook’s Farmstyle Greek Yogurt,” said Chad Seymour, CEO of Neighbor Agency. “The hire of Jodi is one that we took very seriously, and didn’t fill the position until we found the perfect fit for our agency, and our clients.”

For more information on the campaign, head to the brand’s Farmstyle Greek website.

New Career Opportunities Daily: The best jobs in media.

The New York offices of Lowe Campbell Ewald have just welcomed two new creatives to its team. Melissa Goliczewski will be joining on as senior copywriter, while Erica Turner will serve as senior art director. Both Goliczewski and Turner join the agency from Publicis Kaplan Thaler and will be working together on the Unilver account.

Melissa Goliczewski worked as a copywriter at agencies including MRM Worldwide Interactive, McCann Erickson, Source Communications and DeVito/Verdi prior to her nearly six year stint at Publicis Kaplan Thaler. She has worked with clients including Maybelline, L’Oreal, Intel, US Army and Johnson & Johnson, and her work has been recognized by Cannes, Midas and AME.

Prior to Publicis Kaplan Thaler, Erica Turner spent over 5 years as a senior art director at Gotham Inc, where she “launched global print, television, in-store, and digital campaigns for Maybelline New York Cosmetics, from concept to production.” In the past few years she has worked with clients including Softsheen-Carson,  Burger King, Samsung and the Boys and Girls Club.

New Career Opportunities Daily: The best jobs in media.

It can be hard to stand out from the hordes of other applicants when applying for a job. One account service intern hopeful found a pretty ingenious way to do so. Leah ( we don’t have a full name), created a LEGO set of herself in her interview attire and sent it out to her dream agencies, complete with a write up on her capabilities, under the title “Build the perfect Account Service Intern.” We report on a lot of job seeking self-promotional gimmicks, but this has got to be one of the most clever ones we’ve seen. Somebody hire this girl.

New Career Opportunities Daily: The best jobs in media.

Yes, word is out that Bob Winter, former Y&R (what was then Chicago) CCO who left for Crispin Porter + Bogusky in late 2012, has found a new gig at VSA Partners. Winter, who helped create the Bud Light “Real Men of Genius” campaign while at DDB and led wins on Dave & Buster’s and Famous Footwear during his stint at Y&R, will now take on the role of partner/executive creative director at VSA, which houses offices in its homebase of Chicago as well as Detroit and NYC.

In a statement, said agency’s CEO, Dana Arnett, says, “The addition of this world-class marketing talent just continues to advance VSA’s legacy of designing powerful, human-centered experiences across channels that are realized to the highest creative and strategic standards. When those dots are effectively connected, clients and consumers always benefit.”

As mentioned before, during his career, Winter also served as a creative director at Goodby and an SVP/CD at Leo Burnett.

New Career Opportunities Daily: The best jobs in media.

We’ve received a few tips this morning regarding the status of MRY’s creative heads, namely CCO Cedric Devitt and ECD, David Weinstock. From what we’ve been hearing through the Spy line, the former was out and the latter was in as creative chief at the agency, but alas, this appears to be far from the truth. Official word just came down from MRY that both Devitt and Weinstock are continuing their roles in leading the creative team at MRY. According to the agency, “MRY is thrilled with both of them, and both are thrilled with MRY. There is no truth at all to any rumor that Cedric is going anywhere.”

Devitt (pictured) has been with the agency as a creative head since the pre-LBi/MRY merger days back in late 2009 while Weinstock has served as ECD at MRY for three years.

New Career Opportunities Daily: The best jobs in media.

There are people who get a great deal of visitors to their blog on a daily basis, and there are lots of different methods that individuals can in fact use to monetize their blog to begin earning more money. You could wind up producing a huge number of visitors every day but if your blog is not properly monetized you are throwing away cash each time a visitor comes to your internet site. As you continue to read you’re going to discover that we are going to be talking about a few other ways that men and women can monetize their blog to be able to start generating more of an income.

AdSense is just one of the simplest ways for people to begin making more money from their blog and it is a thing that I would suggest everyone winds up using. One reason why that this is such a great technique to earn cash is simply because you really do not have to do anything extra each day, after you add the code to your internet site you just sit back and wait for the cash to begin coming in. If you happen to be one of the individuals who have had your Adsense account canceled before, keep in mind that there are alternatives to this that will additionally pay you per click. So if you are not yet using one of these marketing and advertising techniques for producing more income I would highly recommend you begin to use them immediately.

Something that may surprise you is that there are people that are earning a good living using just AdSense, but if you decided to promote affiliate programs as well you could create more of an income. There are many different affiliate marketing programs that you could choose from these days however ClickBank is just one of the much more popular, and the one most Online Marketers use. They offer products in many different niches, this means you should be able to find a product to advertise that relates to your website niche. One of the main reasons plenty of people get into affiliate marketing and advertising is mainly because of the earning potential, and on a product that sells for $40.00 it is not uncommon for the individual advertising the product to earn about $30.00.

Another thing a lot of folks do not think of is selling out advertising and marketing space to other individuals who would like to promote on your blog. You will probably find that you could end up generating an enormous income by simply selling marketing and advertising space to just a few individuals who are interested in marketing and advertising on your blog. You will probably find that by using this one simple technique you might even be able to double the volume of cash you are making from your blog at this time.

One final thing I would like to mention is that there are plenty of folks nowadays who actually sell links on their internet site to help other folks improve their own search engine rankings. If you’re one of the people that are currently using just one of the techniques that we mentioned above you’re going to see that by implementing more techniques you’ll have the ability of multiplying your current income.

Well, this is news to us but we’ve received confirmation from sources familiar with the matter that Darin Brown is no longer serving as president of CP+B Europe, a position he’s held for well over three years. From what we’ve been told, Brown actually parted ways with Crispin in January and sources in the know tell us that there will be a new leader in Europe but the role will belong to someone more senior. Prior to CP+B, Brown spent a dozen years at Razorfish, last serving in a similar role as president of the agency’s European operations. During his career, Brown also served on the account side at the likes of Leo Burnett.

New Career Opportunities Daily: The best jobs in media.

Dollar Shave Club CEO Michael Dubin has a family history of colon cancer. So when his doctor recommended a colonoscopy, he decided he wanted to live-stream the procedure to help raise awareness about the importance of early screening.

It’s, well, not exactly riveting viewing, but that’s not the point. Mike has partnered with Colon Cancer Alliance, who have doctors standing by to answer any questions you might have about the procedure. You can tweet your questions with the hashtag #DSColon, and follow along for informative posts on colon cancer and the procedure. The stunt, by the way, is timed to coincide with Colon Cancer Awareness Month. Colon cancer is the second leading cause of cancer-related death, so this is really an important cause. Hopefully Mike can raise awareness and get some guys to schedule an early screening. If you’d like to learn more about colon cancer and how getting a colonoscopy can help lead to an early diagnosis, head on over to the Colon Cancer Alliance website.

New Career Opportunities Daily: The best jobs in media.

Facebook has turned out to be one of the most important methods for marketing and social marketing. There are well over half a billion registered users, and one half of them are active each day. With figures like that it is no surprise that businesses all over the world have become attracted to the network. Plenty of possibilities for reputation exist on Facebook but that does not imply that getting the results you want is easy to do. It is crucial that you carry out your campaigns effectively and that they consist of standard advertising and marketing approaches. In the following paragraphs we will talk about a number of the methods that have in fact worked for people within the Facebook system.

Facebook certainly has a hefty level of competition but that can be counteracted by the traffic levels your business will get. Do what you can to keep your Facebook page from being boring or average. You have to also take steps not to scare the people whom visit it. However you must stand-out and be completely unique within the bounds of exactly what your market will accept. Never use anything that is regular when it comes to your site design. The fact is, there is quite a cottage sector that has shown up for design work. This implies that it is worth your money and time to have something custom-made for you.

One important thing that Facebook does very well is to help you show different pages to several people. This makes it, usually for the first time, simple to find people who are already still interested in you. A simple change in settings will assist you to move people from different pages. Give your first-time visitors a chance to fan your page, and then you will see something different the very next time. It is very important for you to understand all of the materials and tools that you have at your disposal. When you do that, you will have more flexibility and power in your various campaigns.

Often it is easy to forget that the idea of Facebook is the social aspect of the network. This occurs a lot for internet marketers who are trying to accomplish a lot of assorted things during the day. This is sometimes a disastrous mistake to make if you use a social media portal. The point is that you have to show your fans that you will be there for them regularly. Not just that however it’s very important to show them that you would like to have social sorts of interactions with them. That means routine interaction as well as give to get with communications. The actual reason that you’ve got those fans is because they like you and/or your content.

React and act the way you, preferably, would do in actual life. This means that you need to acknowledge them, show your thanks and communicate gratitude to them when doing so is proper. You will be so surprised at how much people love to be recognized and valued. People are more prone to do business with you when they actually like you. You want to prove to your audience that you are genuine and not a robot (such bots are not the objective of Facebook).