Leo Burnett Chicago Explores Studio of Thomas Bloch

Leo Burnett Chicago and music company Sizzer Amsterdam have released a behind-the-scenes documentary on the unusual, ethereal music Thomas Bloch provided for the agency’s recent Re/Max ad, “Dream With Your Eyes Open.”

To create his music Bloch relies on a series of unorthodox instruments, including the glass harmonica, christal baschet, and ondes martenot (most notably played by Johnny Greenwood of Radiohead). Bloch has worked as a musician, composer and producer with artists like Daft Punk, Gorillaz, and Tom Waits. In the mini-documentary Leo Burnett explores Bloch’s studio as Bloch explains the “infinite possibilities” of his instruments. Bloch’s music really brought the surreal “Dream With Your Eyes Open” spot together and the folks at Leo Burnett were clearly fascinated by the collaboration with Bloch and wanted to explore his world further.

“We wanted to create cinematic music with a contemporary, artful feel that would guide the emotional transitions between the gorgeous dream sequence, nightmarish crescendo and ultimately bring the resolution to reality,” said Chris Clark, senior music producer at Leo Burnett.

Stick around for credits and the Re/Max “Dream With Your Eyes Open” spot after the jump. continued…

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And Now, Here’s How to Get an Internship Via LEGO

Leah LEGO

It can be hard to stand out from the hordes of other applicants when applying for a job. One account service intern hopeful found a pretty ingenious way to do so. Leah ( we don’t have a full name), created a LEGO set of herself in her interview attire and sent it out to her dream agencies, complete with a write up on her capabilities, under the title “Build the perfect Account Service Intern.” We report on a lot of job seeking self-promotional gimmicks, but this has got to be one of the most clever ones we’ve seen. Somebody hire this girl.

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‘Depressed Copywriter’ Returns to Save Your Parents’ Website

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It could be that whatever meds he’s on are working, but the Depressed Copywriter (aka Chris Sheldon), current copywriter at AKQA NY from what we hear, has returned with a new venture having nothing to do with depression.

Sheldon has launched “My Parent’s Website,” which he started to document his attorney father’s site, which won best lawyer website back in 1997. The site is being launched today in time for Throwback Thursday, and he’s calling on volunteers to add their parent’s websites to My Parent’s Website in an attempt to collect and store these gems “before they accidentally delete them.” If interested, you can email your parent’s website to: MyParentsWebsite@MyParentsWebsite.com. Or just head to the site for a blast of old timey Internet.

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Hey, Bob Winter Has Landed a New Gig as Well

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Yes, word is out that Bob Winter, former Y&R (what was then Chicago) CCO who left for Crispin Porter + Bogusky in late 2012, has found a new gig at VSA Partners. Winter, who helped create the Bud Light “Real Men of Genius” campaign while at DDB and led wins on Dave & Buster’s and Famous Footwear during his stint at Y&R, will now take on the role of partner/executive creative director at VSA, which houses offices in its homebase of Chicago as well as Detroit and NYC.

In a statement, said agency’s CEO, Dana Arnett, says, “The addition of this world-class marketing talent just continues to advance VSA’s legacy of designing powerful, human-centered experiences across channels that are realized to the highest creative and strategic standards. When those dots are effectively connected, clients and consumers always benefit.”

As mentioned before, during his career, Winter also served as a creative director at Goodby and an SVP/CD at Leo Burnett.

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DigitasLBi Welcomes New Creative Lead in Chicago/SF

morgandiglbiRemember the name Kevin Drew Davis? If not, here’s a refresher: KDD was the creative lead at DigitasLBi’s Chicago and San Francisco, but left the agency last summer. Now, said agency has finally found his replacement in 20-year creative vet, Morgan Carroll, who succeeds Davis in the role EVP/executive creative director of both aforementioned offices. Carroll (pictured), who will officially assume his role on April 21 and will report to DigitasLBi Chicago/SF president, Doug Ryan, joins the agency after spending well over a decade at Deutsch, where he last served as EVP/group creative director on GoDaddy (remember this one?), Microsoft, Degree for Men, etc.

During his career, Carroll (pictured), also held the title of interactive CD at Saatchi & Saatchi, where he was a founding member of its Digital Darwin offshoot, over saw the interactive creative department in NY and worked with clients including P&G and General Mills.

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Here’s Some Quick Clarification on MRY Creative Leadership

cedricdevittWe’ve received a few tips this morning regarding the status of MRY’s creative heads, namely CCO Cedric Devitt and ECD, David Weinstock. From what we’ve been hearing through the Spy line, the former was out and the latter was in as creative chief at the agency, but alas, this appears to be far from the truth. Official word just came down from MRY that both Devitt and Weinstock are continuing their roles in leading the creative team at MRY. According to the agency, “MRY is thrilled with both of them, and both are thrilled with MRY. There is no truth at all to any rumor that Cedric is going anywhere.”

Devitt (pictured) has been with the agency as a creative head since the pre-LBi/MRY merger days back in late 2009 while Weinstock has served as ECD at MRY for three years.

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Boyko Helms Lee Clow-Focused Film and Here Are Some Trailers

 

In case you haven’t heard, the ADC Festival of Art + Craft will be invading Miami Beach from April 7-9 and among the notable events that will take place is the premiere of a new documentary film series from former Ogilvy CCO/VCU Brandcenter director, Rick Boyko, dubbed InspirADCion (don’t shoot the messenger in regards to the title). The first installment in the series, which will premiere April 8, features TBWA\Chiat\Day figurehead, Lee Clow. Sure, his agency’s taken a couple of hits in the last month or so (now reportedly Crate + Barrel loss, too, which spies were hinting at last week), but Clow remains arguably one of the most notable names in the industry and will likely draw a fair amount of ADC Fest attendees to the film (well, we can only assume since we’ll be stuck in NYC). As you’ll see above and below, Clow shares his thoughts and insights on everything from agency namesakes Jay Chiat and Guy Day to Steve Jobs as well as topics like education (after the jump). Guess we’ll just have to wait for the full film to pop up online eventually.

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When It Comes To Blogging There Are Multiple Methods You Can Utilize To Create An Income

There are people who get a great deal of visitors to their blog on a daily basis, and there are lots of different methods that individuals can in fact use to monetize their blog to begin earning more money. You could wind up producing a huge number of visitors every day but if your blog is not properly monetized you are throwing away cash each time a visitor comes to your internet site. As you continue to read you’re going to discover that we are going to be talking about a few other ways that men and women can monetize their blog to be able to start generating more of an income.

AdSense is just one of the simplest ways for people to begin making more money from their blog and it is a thing that I would suggest everyone winds up using. One reason why that this is such a great technique to earn cash is simply because you really do not have to do anything extra each day, after you add the code to your internet site you just sit back and wait for the cash to begin coming in. If you happen to be one of the individuals who have had your Adsense account canceled before, keep in mind that there are alternatives to this that will additionally pay you per click. So if you are not yet using one of these marketing and advertising techniques for producing more income I would highly recommend you begin to use them immediately.

Something that may surprise you is that there are people that are earning a good living using just AdSense, but if you decided to promote affiliate programs as well you could create more of an income. There are many different affiliate marketing programs that you could choose from these days however ClickBank is just one of the much more popular, and the one most Online Marketers use. They offer products in many different niches, this means you should be able to find a product to advertise that relates to your website niche. One of the main reasons plenty of people get into affiliate marketing and advertising is mainly because of the earning potential, and on a product that sells for $40.00 it is not uncommon for the individual advertising the product to earn about $30.00.

Another thing a lot of folks do not think of is selling out advertising and marketing space to other individuals who would like to promote on your blog. You will probably find that you could end up generating an enormous income by simply selling marketing and advertising space to just a few individuals who are interested in marketing and advertising on your blog. You will probably find that by using this one simple technique you might even be able to double the volume of cash you are making from your blog at this time.

One final thing I would like to mention is that there are plenty of folks nowadays who actually sell links on their internet site to help other folks improve their own search engine rankings. If you’re one of the people that are currently using just one of the techniques that we mentioned above you’re going to see that by implementing more techniques you’ll have the ability of multiplying your current income.

Designer Dirty Talk Would Like to Fill Your Browser

Designer Dirty TalkHere’s a fun Friday item for you: Designer Dirty Talk. Created by (big surprise) designers at Bright Red/TBWA in Tallahassee, Florida, the site generates designer double entendres like “Let me undo that for you” and “I do a little back end from time to time.” Visitors to the site can also submit their own Designer Dirty Talk, and, “if it’s hot enough” the designers will add it to the site. We’ve included a couple of our favorites below.Designer Dirty Talk 2

Designer Dirty Talk 3

 

 

 

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Brown Out at CP+B Europe

darinbrowncpbWell, this is news to us but we’ve received confirmation from sources familiar with the matter that Darin Brown is no longer serving as president of CP+B Europe, a position he’s held for well over three years. From what we’ve been told, Brown actually parted ways with Crispin in January and sources in the know tell us that there will be a new leader in Europe but the role will belong to someone more senior. Prior to CP+B, Brown spent a dozen years at Razorfish, last serving in a similar role as president of the agency’s European operations. During his career, Brown also served on the account side at the likes of Leo Burnett.

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TBG Brand Director Kislevits Splits for Google

max72After spending the last 18 months at The Barbarian Group, where he last served as account director of business development, Maximillan Kislev has moved on, joining up with 72andSunny as brand director on the agency’s Google biz. During his career, Kislev has worked on the account side at the likes of Grey and Anomaly. No word from the TBG camp if there are plans to replace,

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Dollar Shave Club CEO Live-Streams Colonoscopy

Dollar Shave Club CEO Michael Dubin has a family history of colon cancer. So when his doctor recommended a colonoscopy, he decided he wanted to live-stream the procedure to help raise awareness about the importance of early screening.

It’s, well, not exactly riveting viewing, but that’s not the point. Mike has partnered with Colon Cancer Alliance, who have doctors standing by to answer any questions you might have about the procedure. You can tweet your questions with the hashtag #DSColon, and follow along for informative posts on colon cancer and the procedure. The stunt, by the way, is timed to coincide with Colon Cancer Awareness Month. Colon cancer is the second leading cause of cancer-related death, so this is really an important cause. Hopefully Mike can raise awareness and get some guys to schedule an early screening. If you’d like to learn more about colon cancer and how getting a colonoscopy can help lead to an early diagnosis, head on over to the Colon Cancer Alliance website.

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Op-Ed: Confessions From a SX Virgin

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We will conclude any and all SXSWi 2014 coverage with this final installment from Randall Stone, director of experience innovation at NYC-based brand strategy/design shop, Lippincott. Here’s yet another view from the grounds at the event in case you missed out on the affair. Take it away, sir.

Wow. “South By”, as I quickly learned to refer to it as, was a true experience. And, why shouldn’t it be? It combines intelligence and brilliance with casual unsophistication. It is a dynamic event unlike any other – an intellectual party of sorts – most definitely not a conference, yet way more substantive than drinks with strangers. It uniquely combines relevant and just plain interesting insights, the Austin backdrop and thousands of people who care about what you do.

You don’t “do” SX. It’s too big, too sprawling, too diverse. You experience it. You have to come to Austin, let go, and hand yourself over to friendly people with whom you enjoy talking. You can’t attend. You have to participate. And, isn’t that what any great experience is? A two way encounter of surprise and delight. Our world is not siloed or linear. We like liked-minded people, but none of us are exactly alike.

Despite running on empty, you keep running. And, why not? Inspiring sessions from the most unlikely sources keep you stimulated, unique brand experiences keep you on your toes, food trucks keep you satiated, Lone Star keeps you hydrated and the parties and networking keep you social and awake. At SX, be prepared to be entertained to the point of feeling guilty and to embrace a spirit of sharing, networking and learning unlike any other.

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Proven Methods And Techniques To Build A Significant Fan Base At Facebook

Facebook has turned out to be one of the most important methods for marketing and social marketing. There are well over half a billion registered users, and one half of them are active each day. With figures like that it is no surprise that businesses all over the world have become attracted to the network. Plenty of possibilities for reputation exist on Facebook but that does not imply that getting the results you want is easy to do. It is crucial that you carry out your campaigns effectively and that they consist of standard advertising and marketing approaches. In the following paragraphs we will talk about a number of the methods that have in fact worked for people within the Facebook system.

Facebook certainly has a hefty level of competition but that can be counteracted by the traffic levels your business will get. Do what you can to keep your Facebook page from being boring or average. You have to also take steps not to scare the people whom visit it. However you must stand-out and be completely unique within the bounds of exactly what your market will accept. Never use anything that is regular when it comes to your site design. The fact is, there is quite a cottage sector that has shown up for design work. This implies that it is worth your money and time to have something custom-made for you.

One important thing that Facebook does very well is to help you show different pages to several people. This makes it, usually for the first time, simple to find people who are already still interested in you. A simple change in settings will assist you to move people from different pages. Give your first-time visitors a chance to fan your page, and then you will see something different the very next time. It is very important for you to understand all of the materials and tools that you have at your disposal. When you do that, you will have more flexibility and power in your various campaigns.

Often it is easy to forget that the idea of Facebook is the social aspect of the network. This occurs a lot for internet marketers who are trying to accomplish a lot of assorted things during the day. This is sometimes a disastrous mistake to make if you use a social media portal. The point is that you have to show your fans that you will be there for them regularly. Not just that however it’s very important to show them that you would like to have social sorts of interactions with them. That means routine interaction as well as give to get with communications. The actual reason that you’ve got those fans is because they like you and/or your content.

React and act the way you, preferably, would do in actual life. This means that you need to acknowledge them, show your thanks and communicate gratitude to them when doing so is proper. You will be so surprised at how much people love to be recognized and valued. People are more prone to do business with you when they actually like you. You want to prove to your audience that you are genuine and not a robot (such bots are not the objective of Facebook).

We Hear: Cavallo Promoted to Prez at Mullen?

KC1Nearly three years after officially joining Mullen as chief strategy officer, Kristen Cavallo is moving up the ranks according to those in the know on the Spy line. Word on the street is that Cavallo, who works out of Mullen’s Boston HQ, has been promoted to president of the agency (in her second stint).  As CSO at Mullen, has led planning, biz dev and analytics efforts for a range of clients including JetBlue, Google, Acura, Adidas and Zappos.

Prior to Mullen, Cavallo spent well over a decade at the Martin Agency, last serving as SVP/planning and development at said agency, where she led efforts for clients including Pizza Hut, Expedia, Wal-Mart, Coca-Cola and Miller. During her career, Cavallo has also worked on the planning side at the likes of Arnold Worldwide.

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Ex-DDB Art Director Has Built His Own Artist List, Thank You Very Much

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He calls it a “time-saving tool” for art directors, so let’s not waste any and tell you about “Jorgen’s List,” which has been compiled by one Jorgen Stovne, who most recently spent three years as an art director at DDB Canada on accounts including Lipton and Crime Stoppers (remember this?). Jorgen’s List is essentially a free list of storyboard and comp artists for those in the hiring mood might want to browse. Will agency folks dig this? Who knows, but Jorgen’s list will soon expand to photographers, retouchers and more. Check it out here.

 

 

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Can We End the Stranger Makeout Session with This?

Good lord, the “brand rapper” is everywhere these days. In between spitting rhymes for the top MC title in Los Angeles, former Deutsch LA copywriter Jason Pickar situated himself into this clip, which was shot over the weekend. Well, safe to say that this is not quite as romantic and/or alluring as Wren’s original clip, which has garnered somewhere in the range of 30 million views since its launch. At least our dude has his rap career and copywriting resume to fall back on.

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Help A Young Brazilian Creative Go Home

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Young junior copywriter and recent Miami Ad School graduate Daniel Ogawa has created a website in an attempt to return home to Brazil.

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As Ogawa explains, he wants “to go back but can’t without a job, so [he finds himself] forced to stay here in America, trying to get hired for what could be a dream job for young, hardworking American creatives.” Sounds like a nice guy, right? He provides a list of contacts for “Brazilian dream bosses” including Ogilvy Brazil CCO/David founder Anselmo Ramos and asks visitors to the site — cleverly titled “Save American Creatives” to “endorse me the hell out of here.” He’s even written the endorsements for you. After this past winter, can you blame him for wanting to leave New York? Take a look at Ogawa’s portfolio here, and, if you think you might be able to help out, get in touch with one of his prospective future employers. Good luck, Daniel.

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Ex-Huge CD Maupin Moves Over to Client Side

rossmaupinWe’ve been hearing about Ross Maupin leaving his creative director post at Huge since late January, and now we can safely say it’s true that he’s no longer with the IPG-owned, Brooklyn-based agency. It seems that after mulling it over for the last month or so, Maupin, who you may recall was part of our in-studio “Ad Guys Just Talking” panel during Advertising Week last year, has signed on with Victoria’s Secret Pink as an in-house creative director.

Maupin spent over 18 months in all at Huge, leaving advertising, social and/or product-related creative for the likes of Samsung, Audi and Pizza Hut. Prior to Huge, Maupin spent well over a year as a digital CD on Progressive and Dell at Arnold Worldwide.

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Bryce Out at FCB LA

michaelbryce1After spending nearly 15 months at what is now FCB L.A., Michael Bryce has left the agency, sources familiar with the matter confirm. Bryce, whose last day at FCB was Friday, joined the agency as executive creative director at the beginning of 2013 following a yearlong CD stint at 72andSunny, where he worked on campaigns for Samsung GS II and Activision. During his time at FCB, meanwhile, Bryce led creative efforts for the likes of Levi’s, Dockers and Nabi.

The creative vet, though, spent the majority of his career at Deutsch LA (14 years, give or take), where he last served as EVP/group creative director and managed the agency’s U.S. Playstation account while leading work for clients such as CiCi’s Pizza, DirecTV and TGIFridays along the way. No word yet on replacement plans at FCB, etc, but we’ll likely fill in the blanks soon enough.

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