Hasta La Creative!

After reportedly searching to fill the role outside the agency, TBWA\Chiat\Day L.A. has instead filled the chief creative officer position from within, Adweek reports, turning to Stephen Butler, formerly an executive creative director. Fabio Costa and Brent Anderson were also promoted to executive creative director positions, working under Butler.

Butler joined the agency in July 2013, following a stint as a creative partner at Mother in London, where he worked with brands like Coca-Cola, Ikea, Motorola and the London 2012 Olympics. He also served time as a creative director Bartle Bogle Hegarty, also in London, where he worked with Levi’s. In his new role, Butler will manage a department working with Gatorade, Adidas, Southwest Airlines and Energizer.

“Clients want to work with him, agencies want him on their team,” director of media arts Lee Clow said of Butler. “His brave, groundbreaking and unforgettable ideas will help push our creative boundaries.”

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Global engagement marketing agency GMR recently announced that they’ve hired Andy Hayman as vice president of content, programming and production. GMR noted Hayman’s “rich background in creating award-winning branded content.”

Hayman arrives at GMR following nearly six years at Mindshare Entertainment, where he was responsible for developing and producing programs for clients such as CVS Pharmacy, Unilever, BP, and American Family Insurance. He has also served as senior vice president at Digitas and senior vice president of the North American leadership team at Saatchi & Saatchi X.

“Andy has an incredible talent for translating brand messaging into uniquely compelling visual stories,” said Gary Reynolds, GMR chairman and CEO.

Hayman began his role at GMR’s New Berlin, Wisconsin headquarters earlier this month, and will be responsible for overseeing all of the agency’s content development and production going forward.

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This morning we confirmed that Kate McCagg, most recently creative director at Razorfish, has left Portland for New York and a CD spot on the Havas Worldwide roster.

An agency spokesperson confirmed that McCagg started at Havas last week and that she is “partnering with Monica Escobar to lead Ritz (Mondelez) and working across other accounts as well.”

The official statement from Havas CCO Darren Moran:

“Kate is a thoroughly modern creative director. She’s a thinker and a maker. A writer and a lover of design. A humanist and a tech geek. Half of her career has been spent at ‘traditional’ shops, half at a digital agency. So she can do a lot and do it well, which makes Havas the perfect place for Kate. We’re thrilled she’s joined us.”

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Integrated design, advertising and production company, Hub Strategy & Communications has named Wayne Buder as chief marketing officer. Buder arrives at Hub with over 35 years of experience, working with clients like Mozilla Firefox, Disney, Virgin, and Electronic Arts. He has served as principal of the Business Therapy Group and was the past president and managing director of Engine Company 1, BuderEngel Advertising, and the San Francisco office of the London-based agency Leagas~Delaney. For the past several years, Buder has been actively involved with companies in the San Francisco area. Hub CEO and creative director DJ O’Neil described Buder as “an organizational leader, team builder and entrepreneur with a proven track record of growing successful businesses.”

“As a competitor of Hub for years, I’ve always admired their creative work and the business model,” said, Buder. “But I hated losing to them even more. I’m glad to say there will be no more of that.”

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This morning brings word that Alexandra Sann and Mike Kohlbecker, who joined CP+B Los Angeles as associate CDs in 2011 and recently collaborated on the Grey Poupon account, have dropped the A’s in their acronyms to become creative directors.

In addition to managing the aforementioned mustard, the two will now also lead creative for A.1. Sauce and Applebee’s.

This promotion follows a streak during which the two drove the creative behind “some of the LA office’s most memorable and award-winning work”. That work includes both the Poupon “Spread Good Taste” campaign–which scored wins at One Show and Cannes–and 2012′s much discussed Old Navy 90210 reunion.

Prior to joining CP+B, both Sann and Kohlbecker spent time at TBWA\Chiat\Day LA, where they worked on the Visa, “Call of Duty” and Energizer accounts; Sann also worked at TBWA\Chiat\Day NY, Amalgamated and Ogilvy NY while Kohlbecker spent three years in the CP+B Boulder office before heading out west.

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This week R/GA announced a new addition to its New York office: Robyn Tombacher will serve as SVP of business operations, global capacities.

Before joining R/GA, Tombacher spent twelve years with DigitasLBi and Publicis Groupe. Her most recent role was global operations director; she oversaw staffers at four internal agencies and also served as one of the founding members of Digitas Health and VIVA Women. Her specialties include “reducing agency and client inefficiency and establishing new models for collaboration and delivery.”

R/GA COO Stephen Plumlee writes:

“Her unique blend of expertise overseeing operations on a global scale will ensure that our capabilities are fully utilized to serve both new and existing clients.”

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Today Ogilvy & Mather announced the promotion of Lou Aversano to chief executive officer of of Ogilvy & Mather New York. Aversano receives the promotion from chief operating officer, effective immediately, and will continue to report to North American chairman and CEO John Seifert. In the new role, Aversano will be responsible for overseeing all of Ogilvy & Mather New York’s business performance, creative strategy, operations, client relationships and talent management across all disciplines, including advertising, customer engagement, public relations, digital, shopper and branded content.

Aversano first joined the Ogilvy & Mather team back in 1994 as an account supervisor, moving to Paris in 1996 to help lead the IBM account in Europe. In 200o, he moved back to New York as a member of the IBM worldwide leadership team, becoming president of the IBM business globally in 2007. He was promoted to chief operating officer in 2011. Aversano’s work with IBM has helped lead Ogilvy & Mather to countless awards, including over 50 Effie awards for effectiveness. Most recently, Lou partnered with the IBM team at Ogilvy for the “Made With IBM” campaign, which debuted at the Masters earlier this month.

“Lou has done a phenomenal job serving our New York office for the past three years and IBM for the past 20,” said John Seifert. “No one is better suited for this unique leadership opportunity than Lou. He will put his heart and soul into making New York the best it can be. Both the agency and our clients will benefit from Lou’s dedicated leadership.”

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The Ad Council, “a non-profit organization and the largest producer of national public service advertising (PSA) in the U.S.” announced today the election of 21 new members to their Board of Directors earlier this month. Additionally, current board member David Kenny, CEO of The Weather Company, was elected Vice Chair of Media.

The Ad Council Board of Directors is responsible for providing guidance on creative strategy, media placement and outreach, as well as helping to secure funding for the organization’s operations. It is made up of leading executives from all areas of marketing, including media companies, advertising agencies, research companies and digital agencies, and is led by Debra Lee, CEO of BET Networks. Each year, the Ad Council produces 50 national public service campaigns on behalf of non-profit organizations and federal government agencies, with creative developed by leading ad agencies pro bono.

“Our new board members join us from a wide variety of industries and bring with them expertise that will be invaluable to the Ad Council and our national campaigns,” said Peggy Conlon, President & CEO of the Ad Council. “With backgrounds in marketing, advertising, public relations, social and digital media, the new members possess knowledge and leadership that will augment our campaigns. I look forward to seeing what innovation they bring to our causes.”

A full list of the new board members follows after the jump. continued…

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Global media agency MEC announced today the appointment of Jason Lee as senior partner and senior director of digital for Marriott International businesses.

In his new role, Lee will be responsible for leading the “development and stewardship across Marriott International’s portfolio of brands, ensuring cross-team collaboration  to drive genuinely integrated digital communication solutions, ideas and activation.” Lee arrives at MEC with extensive experience working with key brands, including a large focus in travel and entertainment. He comes to MEC from OMD Los Angeles, where he served as group director, digital, overseeing digital media strategy and buying for brands including SeaWorld Parks & Entertainment, Hawaii Visitors & Convention Bureau, eHarmony and Experian Consumer Services. Prior to that, Lee spent over three years at Starcom Worldwide in Chicago, where supervised strategic digital planning and execution of SEM campaigns for companies such as General Motors, Disney Studios, and ESPN. continued…

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Full-service creative studio Carbon VFX has announced the hiring of Marlo Baird Kinsey as west coast executive producer out of the company’s Los Angeles offices. She will be responsible for overseeing “all aspects of production in Carbon’s L.A. office, including bidding for visual effects, CG, motion graphics, color correction and finishing.”

Marlo joins Carbon VFX with a unique blend of VFX post-production and editorial experience, most recently serving in a production role at The Mission. With over ten years of post-production experience, Marlo has worked as a freelance producer for myriad visual effects studios, production companies, television networks and editorial collectives. She has worked with clients including VW, Nike, and Samsung. Additionally, Marlo has extensive experience working in the worlds of non-profit and political activism, including time as a community organizer for the Barack Obama Campaign. She also serves on the board of the L.A. Contemporary Dance Company.

“It’s a pleasure to welcome Marlo on board to run production ops in L.A. Her experience, versatility and great personality make her the perfect person to build upon the success this office has experienced in the short time we’ve been in this market,” said Frank Devlin, executive producer and partner at Carbon VFX.

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