MKG Promotes Bussan to Managing Director

MKG_HEADSHOTS_TRACY BUSSAN_WEBExperiential marketing/social/branding agency MKG promoted Tracy Bussan to Managing Director of its New York office, effective immediately, as part of the agency’s ongoing expansion.

Prior to joining MKG as Director of Client Services in 2013, Bussan served as SVP at Leo Burnett, where she managed the Chobani and Kellogg’s accounts. At MKG, she has led accounts including Delta, Heineken and JP Morgan Chase.

In her new role, Bussan will report directly to agency President and founder Maneesh K. Goyal, who says:

“Tracy is known throughout the agency for her collaborative spirit, positive outlook and a great eye for innovative creative work that is strategically grounded. “

Account Director Ruth Heronemus will fill Bussan’s previous position.

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O Positive Adds Director Rodrigo Garcia-Saiz

Rodrigo Garcia-SaizNew York-based production company O Positive announced today the addition of director Rodrigo Garcia-Saiz to their roster for commercial representation in North America and internationally.

“I am an enormous fan of O Positive,” Garcia-Saiz said. “Talking with Jim [Jenkins] and David [Shane], I felt as if I knew them. They really love their work and enjoy their families; we share a similar vibe. Plus, they do some of the best work out there. I appreciate that O Positive is a small company where I can really focus and do great work.”

Garcia-Saiz has a steady track record of award-winning work, including a Cannes Gold Lion win for AMIS “Office” (Ogilvy & Mather Mexico), and the Bronze Lion-winning horror parody “Executed” for Gandhi Bookstores and anti-bullying spot “Playground.” After attending film school at University of Mexico’s prestigious El CUEC, Garcia-Saiz flexed his cinematic muscle at Alejandro G. Iñárritu’s production company as a commercial AD, before forming his own Mexico City production company, Central Films. continued…

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ECD Christian Haas is Leaving Goodby

0ee5644Executive creative director Christian Haas has announced that he is leaving Goodby, Silverstein & Partners, AdAge reports. Haas does not have plans for his next full-time gig following his departure, although he is “advising a few startup clients and planning to freelance,” while the agency currently “is in discussions about the best leadership scenario for N.Y. going forward.” Comcast/Xfinity, which had been handled by both the agency’s New York and San Francisco offices, will will be run by San Francisco-based executive creative directors Adam Reeves and Nick Klinkert.

“I want to go somewhere I feel both excited and terrified — the feelings I had when I first joined Goodby,” Haas said. “I’m not leaving to go somewhere. I want to try something new and I want to take my time to find it.”

Haas arrived at Goody, Silverstein & Partners back in 2006, following over seven years at Organic. He was named a founding partner of the agency’s New York office in January, 2013, where he launched campaigns for the likes of YouTube, Google, Comcast and PledgeMusic. During his time with the agency, Haas was instrumental in making the Omnicom-owned shop a digital powerhouse while leading work for brands such as Sprint, HP, EBay, GE, and Got Milk. In 2010, Creativity named Haas one of its Creativity 50. Read on for Rich Silverstein and Jeff Goodby‘s memo to agency staff following the break. continued…

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And Now, Your ADC Portfolio Night All-Stars Series Finale

Well, the time has come and with this, we’ll put the ADC coverage to bed for a while. Yes, the fifth and final installment of the ADC’s video series highlighting the happenings from last year’s first-ever Portfolio Night All-Stars event. Perhaps you saw episode 4 featuring AKQA CCO Rei Inamoto yesterday and now, the finale takes us to the presentation portion where the six all-star teams actually pitch for Ford representatives. The peculiar thing about this clip is you really don’t see/hear any of the actual pitches being made (we assume because Ford wants to keep things close to the hip). Well, at least this entire series still has a quick runtime than one actual episode of AMC’s The Pitch. FYI, the winner’s announced just past the 5:00 mark. You can check out the full series here, and in case you were wondering, this year’s PN event takes place May 21.

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Sparks Grove Hires Agency Vet Russell Heubach as ECD

ECDThe Atlanta-based Sparks Grove agency–itself a division of global consultancy North Highland–has hired Russell Heubach as the newest executive creative director in its New York office.

Heubach brings an extensive agency history to the role: he began his stateside career with stints at The Martin Agency, JWT and DDB before working as creative group head at Australia’s Publicis Mojo and regional ECD for JWT Dubai.

While he held the GCD title at mcgarrybowen in his last full-time in-house position, the past two years include freelance gigs with BBDO, DDB, CP+B, StrawberryFrog and, most recently, McCann Erickson, where he worked on the Verizon and Burger King accounts.

OK, then. As CCO Minsoo Park puts it:

“We are excited that someone with his background and industry recognition chose Sparks Grove. “

Heubach himself fills out the press release, writing:

“My goal is to help build and grow a company that services our clients and all of their possible needs with the highest creative excellence.”

He certainly has the track record.

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Peggy Conlon Retires as President, CEO of Ad Council

Peggy ConlonPeggy Conlon is retiring as president and CEO of The Advertising Council, board chair Debra Lee announced today. Conlon, along with the members of the board, have initiated the process of finding a successor who will transition into the role by early next year.

Conlon joined the Ad Council back in 1999, and during her tenure the organization “addressed significant social issues on behalf of prominent non-profit and federal government organizations such as United Way, Big Brothers Big Sisters, the American Heart Association, the American Cancer Society, Autism Speaks and the U.S. Departments of Health and Human Services and Homeland Security.”

“Peggy took over the Ad Council at a critical point in history,” said Debra Lee. “She quickly organized the advertising industry’s response following the September 11th attacks, which changed the way the Ad Council did business and established the organization as the ‘go to’ source for messages on other crises moving forward, including Hurricane Katrina, the Indian Ocean Tsunami and the Haiti earthquake. Peggy’s leadership revolutionized how the Ad Council communicates its messages, leveraging digital and social media and the latest technologies to change social norms on behalf of critically important issues. Her tireless work has been invaluable.” continued…

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Executive Producer Justin Taylor Leaves TBWA\Chiat\Day for Nike

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confirmed, via TBWA\Chiat\Day source, that executive producer Justin Taylor has left his position at the agency’s Los Angeles office to take an in-house gig with the Nike basketball division.

Of course, we could have just checked out his Twitter account:

Some backstory…

continued…

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TBWA L.A. Names Stephen Butler Chief Creative Officer

tbwalogoAfter reportedly searching to fill the role outside the agency, TBWA\Chiat\Day L.A. has instead filled the chief creative officer position from within, Adweek reports, turning to Stephen Butler, formerly an executive creative director. Fabio Costa and Brent Anderson were also promoted to executive creative director positions, working under Butler.

Butler joined the agency in July 2013, following a stint as a creative partner at Mother in London, where he worked with brands like Coca-Cola, Ikea, Motorola and the London 2012 Olympics. He also served time as a creative director Bartle Bogle Hegarty, also in London, where he worked with Levi’s. In his new role, Butler will manage a department working with Gatorade, Adidas, Southwest Airlines and Energizer.

“Clients want to work with him, agencies want him on their team,” director of media arts Lee Clow said of Butler. “His brave, groundbreaking and unforgettable ideas will help push our creative boundaries.”

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Translation’s Steve Stoute Encourages Clients to Boycott the Clippers

stoute headshotToday only seems like a slow one  in the agency world. One of the key drivers behind the day’s top story–big-name sponsors abandoning the L.A. Clippers in the wake of owner Donald Sterling’s racist rant–is Translation CEO Steve Stoute.

CarMax was the first company to opt out, but this morning Stoute told ESPN radio host Colin Cowherd that his client State Farm would soon follow.

For audio, click the link above; we have the key quote after the jump.

continued…

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Andy Hayman Joins GMR Marketing as VP of Content, Programming and Production

30072a7Global engagement marketing agency GMR recently announced that they’ve hired Andy Hayman as vice president of content, programming and production. GMR noted Hayman’s “rich background in creating award-winning branded content.”

Hayman arrives at GMR following nearly six years at Mindshare Entertainment, where he was responsible for developing and producing programs for clients such as CVS Pharmacy, Unilever, BP, and American Family Insurance. He has also served as senior vice president at Digitas and senior vice president of the North American leadership team at Saatchi & Saatchi X.

“Andy has an incredible talent for translating brand messaging into uniquely compelling visual stories,” said Gary Reynolds, GMR chairman and CEO.

Hayman began his role at GMR’s New Berlin, Wisconsin headquarters earlier this month, and will be responsible for overseeing all of the agency’s content development and production going forward.

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Creative Alliance Names Jerry Preyss CEO

Creative AllianceLouisville, Kentucky-based independent agency Creative Alliance’s CEO Debbie Scoppechio announced today that Jerry Preyss will join the agency as its new CEO effective May 12th. Scoppechio, who will remain chairman of the board, says the announcement completes the succession planning process which the agency began over three years ago. Preyss will join Scoppechio and president/chief operating officer Toni Clem to form the agency’s leadership team.

Preyss comes to Creative Alliance from INTERBRAND in Cincinnati, where he served as CEO of the agency’s Consumer Brands and Services Center of Excellence. He was responsible for serving brands including P&G, Anheuser Busch, Campbell’s and Kellogg’s. Before INTERBRAND, Preyss served stints as vice president and chief creative officer of global branding and innovation for Hertz Global Holdings, and president and CEO of G2 Refiner, where he was responsible for negotiating the acquisition of the Philadelphia agency by Grey Worldwide Group.

“We have searched long and hard and we are so excited to make Jerry part of our award-winning team,” said Scoppechio. “The depth and breadth of Jerry’s national brand experience will allow us to take Creative Alliance to another level of service that will create real benefits for our clients and our employees.”

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Creative Director Kate McCagg Joins Havas New York

Kate McCaggThis morning we confirmed that Kate McCagg, most recently creative director at Razorfish, has left Portland for New York and a CD spot on the Havas Worldwide roster.

An agency spokesperson confirmed that McCagg started at Havas last week and that she is “partnering with Monica Escobar to lead Ritz (Mondelez) and working across other accounts as well.”

The official statement from Havas CCO Darren Moran:

“Kate is a thoroughly modern creative director. She’s a thinker and a maker. A writer and a lover of design. A humanist and a tech geek. Half of her career has been spent at ‘traditional’ shops, half at a digital agency. So she can do a lot and do it well, which makes Havas the perfect place for Kate. We’re thrilled she’s joined us.”

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Executive Director Jason Clement Leaving TBWA

JasonClementWhile we can’t offer any more details, we can confirm that Jason Clement will be leaving his role as executive director at TBWA\Chiat\Day and TBWA\Digital Arts Network in Los Angeles.

The how, the why and the where regarding this move are unclear, but here’s some background:

Before beginning his current stint with TBWA (which he began as director of digital strategy), Clement served as SVP and group planning director at Deutsch New York, director of emerging platforms at W+K, and partner/director at Ogilvy‘s global media agency, Neo@Ogilvy.

No word on where he’s headed next or who will assume his role.

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Hub Hires Wayne Buder as CMO

Wayne BuderIntegrated design, advertising and production company, Hub Strategy & Communications has named Wayne Buder as chief marketing officer. Buder arrives at Hub with over 35 years of experience, working with clients like Mozilla Firefox, Disney, Virgin, and Electronic Arts. He has served as principal of the Business Therapy Group and was the past president and managing director of Engine Company 1, BuderEngel Advertising, and the San Francisco office of the London-based agency Leagas~Delaney. For the past several years, Buder has been actively involved with companies in the San Francisco area. Hub CEO and creative director DJ O’Neil described Buder as “an organizational leader, team builder and entrepreneur with a proven track record of growing successful businesses.”

“As a competitor of Hub for years, I’ve always admired their creative work and the business model,” said, Buder. “But I hated losing to them even more. I’m glad to say there will be no more of that.”

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Chief Experience Officer Michal Pasternak Leaving Huge (Email Included)

MichalToday we received confirmation that Huge veteran and Chief Experience Officer/UX strategist Michal Pasternak will leave the agency where she’s worked for the past decade.

From a spokesperson:

Michal Pasternak announced that, after ten years at the agency, this will be her last week at Huge. She hasn’t said what she’s going to do next, but she is stepping aside to be able to do more thought leadership in the industry and figure out her next big professional challenge.

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CP+B LA Names Two New Creative Directors

AlexandMike

This morning brings word that Alexandra Sann and Mike Kohlbecker, who joined CP+B Los Angeles as associate CDs in 2011 and recently collaborated on the Grey Poupon account, have dropped the A’s in their acronyms to become creative directors.

In addition to managing the aforementioned mustard, the two will now also lead creative for A.1. Sauce and Applebee’s.

This promotion follows a streak during which the two drove the creative behind “some of the LA office’s most memorable and award-winning work”. That work includes both the Poupon “Spread Good Taste” campaign–which scored wins at One Show and Cannes–and 2012′s much discussed Old Navy 90210 reunion.

Prior to joining CP+B, both Sann and Kohlbecker spent time at TBWA\Chiat\Day LA, where they worked on the Visa, “Call of Duty” and Energizer accounts; Sann also worked at TBWA\Chiat\Day NY, Amalgamated and Ogilvy NY while Kohlbecker spent three years in the CP+B Boulder office before heading out west.

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American Advertising Awards Announces Judging Panel Selections

American Advertising AwardsThe American Advertising Federation has announced the judging panel for their 2014 American Advertising Awards, “the largest competition honoring excellence in advertising creativity.” Judges will review nearly 1,500 entries from all over the country in Washington, D.C. on April 25 and 26, choosing from finalists who have already won in 15 district-level competitions. Remote judging will be  supervised by Mark Landon, president of the Landon Agency in Los Angeles, and Kirk Kirkpatrick, group creative director at Trozzolo Communications Group in Overland Park, Kansas City. Winners will be honored at the American Advertising Awards ceremony on May 31st, during the final day of ADMERICA 2014, the AAF’s annual national conference. Keep reading following the break for the list of judges. continued…

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R/GA New York Hires Robyn Tombacher as SVP

tomacherThis week R/GA announced a new addition to its New York office: Robyn Tombacher will serve as SVP of business operations, global capacities.

Before joining R/GA, Tombacher spent twelve years with DigitasLBi and Publicis Groupe. Her most recent role was global operations director; she oversaw staffers at four internal agencies and also served as one of the founding members of Digitas Health and VIVA Women. Her specialties include “reducing agency and client inefficiency and establishing new models for collaboration and delivery.”

R/GA COO Stephen Plumlee writes:

“Her unique blend of expertise overseeing operations on a global scale will ensure that our capabilities are fully utilized to serve both new and existing clients.”

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Here’s the Memo Regarding Grey, Folgers and a New EVP Hire

folgers

Tis been some time since we’ve received a memo from Grey, but the agency’s New York CEO Michael Houston has sent out one regarding the brand’s new relationship with coffee staple, Folgers, this week. As a result of taking on assignments for the aforementioned brand as well as continuing efforts with J.M. Smuckers and Millstone, Grey has brought on ad vet Marnie Kain to lead the work. Anyhow, why steal Mr. Houston’s thunder any further. See below:

“You’ll see today that we are introducing a new coffee, Folgers, in our kitchens.  It is to celebrate our newest brand assignments from the J.M. Smucker Company, Folgers and Millstone coffees.

This is an outstanding win from our longstanding partner and a tremendous vote of confidence in Grey’s work for Smucker.  They have our deepest thanks as we start this exciting new chapter together.

Speaking of new beginnings, we are delighted to welcome Marnie Kain as our newest EVP on these coffee brands, that she led with distinction at Saatchi & Saatchi.

Marnie spent 17 years at Saatchi, rising to the post of EVP, Managing Director, Head of Marketing and Business Development.  Along the way, she oversaw brand management for such blue-chip clients as JPMorgan/Chase, Wendy’s, JC Penney, P&G’s Dawn and Fixodent, Sunny Delight and earlier, Carnival Cruise Lines, all textbook examples of marketing innovation in her capable hands.

Most recently, Marnie was President and Founder of her own advertising and marketing solutions company, Kain & Co.  An accomplished speaker on advertising and branding, she has served on the board of directors of the Advertising Club of New York and President of the Advertising Federation of Miami.  And she’s found to time to give back, serving on the board of Step Up Women’s Network, a non-profit dedicated to helping deserving teens go to college and become career ready.

Please give her a warm welcome and stop by for coffee.

Michael”

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Lou Aversano Named CEO of Ogilvy & Mather New York

Lou Aversano_Ogilvy smallToday Ogilvy & Mather announced the promotion of Lou Aversano to chief executive officer of of Ogilvy & Mather New York. Aversano receives the promotion from chief operating officer, effective immediately, and will continue to report to North American chairman and CEO John Seifert. In the new role, Aversano will be responsible for overseeing all of Ogilvy & Mather New York’s business performance, creative strategy, operations, client relationships and talent management across all disciplines, including advertising, customer engagement, public relations, digital, shopper and branded content.

Aversano first joined the Ogilvy & Mather team back in 1994 as an account supervisor, moving to Paris in 1996 to help lead the IBM account in Europe. In 200o, he moved back to New York as a member of the IBM worldwide leadership team, becoming president of the IBM business globally in 2007. He was promoted to chief operating officer in 2011. Aversano’s work with IBM has helped lead Ogilvy & Mather to countless awards, including over 50 Effie awards for effectiveness. Most recently, Lou partnered with the IBM team at Ogilvy for the “Made With IBM” campaign, which debuted at the Masters earlier this month.

“Lou has done a phenomenal job serving our New York office for the past three years and IBM for the past 20,” said John Seifert. “No one is better suited for this unique leadership opportunity than Lou. He will put his heart and soul into making New York the best it can be. Both the agency and our clients will benefit from Lou’s dedicated leadership.”

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