Hasta La Creative!

Ogilvy & Mather Mexico teamed up with Central North Films and director Rodrigo Garcia Saiz for Mexico’s National Council to Prevent Discrimination (Conapred) to deliver a startling visualization of psychological abuse.

In the disturbing 45 second spot, a woman is seen casually strolling the produce section of a grocery store. When she receives a text she is violently propelled into a stand of avocados and proceeds to beat herself (which is meant to symbolize an invisible aggressor). Eventually she gets up off the floor and attempts to nonchalantly continue with her grocery shopping. It’s all very troubling and difficult to watch, which is exactly the point. The end of the spot makes the intent clear with the message, “Psychological violence is as serious as physical abuse. If you don’t speak up, nobody will see it.” It may be brutal, but it’s also impossible to ignore, while also combating the tendency (of perpetrators, witnesses, and often even victims) to minimize the effects of psychological abuse. Stick around for credits after the jump. continued…

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New York-based production company O Positive announced today the addition of director Rodrigo Garcia-Saiz to their roster for commercial representation in North America and internationally.

“I am an enormous fan of O Positive,” Garcia-Saiz said. “Talking with Jim [Jenkins] and David [Shane], I felt as if I knew them. They really love their work and enjoy their families; we share a similar vibe. Plus, they do some of the best work out there. I appreciate that O Positive is a small company where I can really focus and do great work.”

Garcia-Saiz has a steady track record of award-winning work, including a Cannes Gold Lion win for AMIS “Office” (Ogilvy & Mather Mexico), and the Bronze Lion-winning horror parody “Executed” for Gandhi Bookstores and anti-bullying spot “Playground.” After attending film school at University of Mexico’s prestigious El CUEC, Garcia-Saiz flexed his cinematic muscle at Alejandro G. Iñárritu’s production company as a commercial AD, before forming his own Mexico City production company, Central Films. continued…

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