With the 2022 FIFA World Cup approaching, excitement is certainly building both on and off the field. However, there is one person that feels the U.S. Men’s National Soccer Team (USMNT) needs a bit of encouragement ahead of the games–Ted Lasso. To motivate members of the USMNT, a series of mysterious and inspirational messages emulating…
BrewDog has declared itself the “proud anti-sponsor” of the 2022 FIFA World Cup in a series of billboards protesting the human rights record of host country, Qatar. The brewer has unveiled a punchy campaign, created by Saatchi & Saatchi London, condemning what it said was the “corruption, abuse and death” associated with the tournament. Describing…
Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance for every marketer to follow fans through the turnstiles. Thanks to technology and sweeping changes in how out-of-home ads are sold and delivered, marketing at…
With more people around the world getting wise to the extreme gender disparity in sports coverage, there is no better time than the present to tap into that momentum to create real, lasting change. The race to create a more equitable athletic world is, as the saying goes, a marathon and not a sprint–in some…
British bank HSBC is the latest advertiser to have its ads spiked for “misleading” customers over green initiatives. The brand has been warned by the U.K.’s Advertising Standards Authority (ASA) after running a series of posters under the tagline “Climate Change Doesn’t Do Borders.” Following 45 complaints from the public, the regulator said the bank’s…
Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: By and large, the industry was slow to adapt to the digital landscape. A global pandemic that forced most of the world inside didn’t help much, either; after all, nobody wants to buy a billboard that nobody is…
New York’s Times Square is packed with eye-catching digital billboards from international brands marketing luxury products. So an OOH campaign to mark the opening of Jollibee Foods Corporation’s new flagship restaurant in Times Square felt like a natural move–but also one that plays on the visual clutter by tempting its billboard models with a bucket…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: The Piccadilly Lights go dark for the Queen Piccadilly Lights Yesterday, the media owners with space on the iconic Piccadilly Lights, which is operated by Ocean Outdoor, suspended all commercials showing on the screens and came…
Google’s Display & Video 360 digital campaign management platform added a digital out-of-home component Thursday. The company said Thursday that digital OOH ads are now available to all Display & Video 360 users, encompassing screens in public places such as airports, bus stops, elevators, shopping centers, stadiums and taxis, adding that brands can run different…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: A Licker breaks loose from Netflix’s 3D billboard Resident Evil bursts onto Netflix in 12 hours! Just like this Licker burst out of a NYC billboard! pic.twitter.com/z4SvlJk0Pv — Netflix (@netflix) July 13, 2022 A new 3D…
Every once in a while, a billboard demands a second look, and the latest creative from inclusive U.K. cycling brand Fat Lad at the Back is no exception. The business, which sells plus-size sportswear, is running a series of attention-grabbing out-of-home (OOH) ads up and down the country which read: “Fat C*n’t. Actually Fat Can.”…
To promote the positive representation of Black British creatives, a poster campaign is featuring a series of portraits of cultural contributors and activists to build their profiles. The campaign from Underexposed Arts, an organization that celebrates and promotes positive representation of Black British and Dual Heritage African/Caribbean people, sees the first series of portraits released…
Procter & Gamble’s chief brand officer Marc Pritchard said it best: It’s time to “double down.” That sentiment may feel counterintuitive right about now. Indeed, as we head into the back half of this year, there seems to be little doubt that the advertising industry, along the rest of the U.S. economy, is bracing for…
The Empire State Building has seen a lot in its near century history in the middle of Manhattan, from temporarily being the tallest building in the world to being a tethering spot for airships and an unfortunate crash site for a B-52 bomber. The famed art deco building has also been the setting for many…
How many times have you walked by a static poster asking for help finding a missing person before moving on with your day? To give these pleas more impact, Engine Creative has unveiled a series of striking, high-tech billboards that feature “live” images of people who are unreachable in order to drive an instant connection…
Harry Styles is set to drop new album Harry’s House Friday (May 20), and Twitter is playing a big role in its release. The social network highlighted fan tweets about Styles on street murals in Brooklyn (Meserole Street and Franklin Street) and Los Angeles (Melrose Avenue and North Stanley Avenue), which will be up for…
When the Covid-19 pandemic rendered in-person spectating an impossibility, Michelob Ultra teamed up with Microsoft and FCB New York to safely bring NBA fans courtside safely from their homes. Now, that herculean effort is winning big. Today, the Out of Home Advertising Association of America (OAAA) announced the winners of the 80th Annual OBIE Awards….
Los Angeles-based creative director Vikas Bhalla’s interests in design and advertising were sparked at an early age. “I grew up in Santa Monica near the Binoculars Building in Venice,” he told Adweek. “I couldn’t believe how cool it looked. It blew my mind.” Noting that the classic bright yellow “TV Is Good” billboards from ABC…
When sports fans want an authentic local connection to their teams, marketers sometimes need to read the writing on the wall. A roster of sports brands have called in Muros, a Chicago-based marketing firm founded by Dave Seidler, to strengthen those neighborhood bonds. Muros introduces artists to brands and provides large-scale platforms for their multimedia…
Streaming services are becoming well known for launching their European content through stunts that generate press and word of mouth–and Amazon’s Prime Video has begun to get in on the act, using 500 drones to create a karaoke show over Rome this month. The stunt, devised by Ogilvy Italy, was performed to promote the platforms’…
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