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| THE ORIGINAL? Absolut Peppar Vodka – 1991 Source : Le Pictographe Photographer : Steve Bronstein (USA) |
LESS ORIGINAL Tabasco Hot Sauce – 2014 Source : Adsoftheworld Agency : Marketway Publicis (Cyprus) |
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| THE ORIGINAL? Cerjo sunglasses – 2003 Source : Cannes Lions Ag : EricVoserCC (Swiss) |
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| THE ORIGINAL? Ana Aeroportos Lisboa « Lisbon airport has a new look » – 2008 Source : EPICA Awards GOLD Agency : BBDO Lisbon (Portugal) |
LESS ORIGINAL Braun Satin Hair Brush – 2010 Source : Coloribus Agency : BBDO (Germany) |
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| THE ORIGINAL? Suva accident prevention – 2008 Source : Adsoftheworld Agency : Strategies, Cairo (Egypt) |
LESS ORIGINAL Sotaci metallurgy – 2014 « Our steel build the cities » Agency : 6e Sens (Ivory Coast) |
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| THE ORIGINAL? Playstation2 Network Gaming – 2004 Source : Cannes archive online Agency : TBWA (Germany) |
LESS ORIGINAL Assises inter. – 2007 Source : Unknown Ag : Tarmak (Belgium) |
LESS ORIGINAL DHL express – 2013 Source : Adsoftheworld Agency : Area6 (Mexico) |
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| THE ORIGINAL? Suva accident prevention – 2011 Source : Cannes archive online Agency : Ruf Lanz (Switzerland) |
LESS ORIGINAL Green Cross Hand Sanitizer – 2014 Source : Adsoftheworld Agency : Datviet Riverorchid (Vietnam) |
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| THE ORIGINAL? L’étudiant Magazine – 2011 « Are you sure your career choice is the best fit? » Source : Adsoftheworld Agency : Young & Rubicam Paris (France) |
LESS ORIGINAL Total Washing Powder – 2013 « Solves every washing problem » Source : Adsoftheworld Agency : Advico Young & Rubicam (Switzerland) |
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| THE ORIGINAL? Telia « Football (soccer) everywhere » – 2007 Source : Adsoftheworld Agency : McCann Erickson Stockholm (Sweden) |
LESS ORIGINAL Olé Sports News – 2013 Source : AdForum, Cannes SILVER LION Agency : Young & Rubicam Buenos Aires (Argentina) |
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| THE ORIGINAL? Lipton Tea – 2007 Source : Luerzer’s International Archive Agency : JWT Shanghai (China) |
LESS ORIGINAL Opel « Always keep an eye on the road » – 2013 Source : Cannes Archive Online, Agency : Young & Rubicam Paris (France) |
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| THE ORIGINAL? Central Clinic Cancer Treatment – 05-2013 « Learned how to take risks with his dad. Started smoking at home » Source : Adsoftheworld Agency : Brancozulu Sao Paulo (Brazil) |
LESS ORIGINAL Ezetrol (against heart-attacks) – 10-2013 « It’s even riskier to keep ignoring his high LDL_C » Source : Adsoftheworld Agency : BCG2 Auckland (New Zealand) |
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| THE ORIGINAL? Coco de Mer Erotic Store – 2002 Source : Cannes Press GOLD LION Agency : Saatchi & Saatchi (United Kingdom) |
LESS ORIGINAL Campaign for Nymphomaniac / Lars VonTrier – 2013 Source : Huffington Post Agency : ? |
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| THE ORIGINAL? Everlast Boxing Equipment – 2011 Source : Cannes Archive, MyMinicom Agency : Euro RSCG Düsseldorf (Germany) |
LESS ORIGINAL Astra Zeneca « Fight for life » – 2012 Source : The Global Awards Winner Agency : Sentrix Health Communications (Italy) |
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| THE ORIGINAL? Golfanlage « Children’s Golf » – 2005 Source : Cannes longlist Agency : Goldammer Hamburg (Germany) |
LESS ORIGINAL Audi « Let your inner child play » – 2013 Source : Adsoftheworld Agency : Tank Montreal (Canada) |
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| THE ORIGINAL? Larios Cafe « music & coffee » – 2002 Source : Cannes Archive Online Agency : Tiempo BBDO (Spain) |
LESS ORIGINAL Nestlé Nescafé – 2005 « Nothing wakes you up as Nescafé » Agency : Unknown |
LESS ORIGINAL Mc Café – 2013 Source : Cannes Longlist Agency : TBWA Zurich (Switzerland) |
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| THE ORIGINAL? Melchers Travel Agency – 2010 « Time for a family vacation? » Source : Cannes SHORTLIST Agency : BBDO Taiwan (Chinese Taipei) |
LESS ORIGINAL Nescafé Coffee – 2013 « Take some time off » Source : Adsoftheworld Agency : Publicis (Venezuela) |
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| THE ORIGINAL? Acadomia – 2007 « We believe in the potential of every child » Source : Ebiquity Agency : Agence H, Paris (France) |
LESS ORIGINAL Quick Sales – 2012 « Join smart seller, and half a million…» Source : Adsoftheworld Agency : Carsales (Australia) |
LESS ORIGINAL Universidad Del Valle – 2013 « Decide today, who you will be tomorrow » Source : Adsoftheworld Agency : TBWA (Guatemala) |
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| THE ORIGINAL? Dravya Business Loans – 2009 « Be your own boss » Source : Cannes Archive Online Agency : JWT (India) |
LESS ORIGINAL Capital Magazine – 2013 « Be your own boss » Source : Adsoftheworld Agency : Graffiti BBDO Bucharest (Romania) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
