Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear. The deal will expand CvE, founded in 2019, to around 40 people–with the aim of helping brands to overcome the growing…
Reddit scooped up natural language processing company MeaningCloud Europe with the goal of strengthening its machine language proficiencies and understanding of unstructured data. The MeaningCloud team joined Reddit and will support ML projects across its ads, product and safety teams, and the company’s office in Madrid will become Reddit’s first office in Spain. The deal…
Do you like cinnamon apple pie? How often do you eat bananas? What about fresh rosemary–love it or leave it? These might be questions you’d expect from a waiter, not a whisky or vodka brand, but that’s about to change if Diageo has anything to do with it. The Johnnie Walker owner has just snapped…
Horizon Media, the largest independent media agency in the U.S., is acquiring a majority stake in digital experience agency First Tube. The move will help Horizon deliver on hybrid digital activations, or those that leverage a combination of live video on social media, experiential in-person events, Web3 activations and more. Horizon has long been characterized…
Many mergers and acquisitions proceed smoothly toward their conclusion. Elon Musk’s proposed $44 billion takeover of Twitter is not one of those. Twitter’s board of directors revealed in a Schedule 14A filing with the Securities and Exchange Commission that it unanimously recommended that shareholders approve the transaction. The board said in a letter to shareholders,…
Reddit revealed Thursday that it has acquired software-as-a-service-based artificial intelligence platform Spell with the goal of bolstering its machine language capabilities and improving the speed and relevancy of its platform. Reddit explained in a blog post Thursday, “Reddit’s mission is to bring community, belonging and empowerment to everyone in the world, and one of the…
Elon Musk threw something a little more substantial than a poop emoji at Twitter Monday, sending a letter to the company, also filed with the Securities and Exchange Commission, in which he threated to scuttle his $44 billion deal to acquire Twitter due to his uncertainty about the extent of fake accounts, bots and spam…
In today’s bonus episode of Yeah, That’s Probably an Ad, Adweek sits down with agency experts to make sense of why holding companies are mashing agencies together to create new ones like VMLY&R, Wunderman Thompson and, most recently, EssenceMediacom. R3’s Greg Paull, Forrester’s Jay Pattisall and ID Comms’ Tom Denford take listeners back to the…
Pinterest went shopping for an artificial-intelligence-powered shopping platform for fashion and ended up with The Yes in its cart. The Yes enables users to shop a personalized feed based on their active input on brand, size and style, and Pinterest said it sees the company’s leadership, team and technology, combining shopping expertise with fashion industry…
Stock photography company Shutterstock has been growing as a media company recently. It continues to do so with the acquisition of content agency Splash News to bolster its editorial offer. Splash News acts as a source of image and video content around celebrities, red carpet and live events for media brands, such as E! News,…
Next Fifteen Group has followed up its acquisition of Engine Group with an agreement to buy M&C Saatchi $387.2 million (?310.1 million) following months of a failed hostile takeover bid by the agency’s deputy chair Vin Murria. The acquisition has been agreed by the board, which explained that it sees Next Fifteen as having a…
The poop emoji was born in Japan in 1997 and made its way to the U.S. in 2007. While it has been used in many ways, this week was the first time it was deployed to potentially drive down the price tag of a $44 billion acquisition. Elon Musk, who agreed last month to acquire…
Agency group S4 Capital has strengthened its burgeoning Technology Services pillar through its latest merger, this time with custom software development and technology consultancy TheoremOne and its creative services agency Media.Monks which will also add to the group’s presence in the United States. TheorumOne, the Los Angeles-based company that was founded by its head of…
It wouldn’t be a day that ends in “y” without more drama surrounding Elon Musk’s pending $44 billion acquisition of Twitter, and the drama started early Friday, with a 5:44 a.m. ET tweet, to be exact. Musk tweeted, “Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than…
Elon Musk’s $44 billion deal to acquire Twitter is nowhere near finalized, but there are already potential looming issues with some of this plans for the social network that have leaked. User growth is one of the pillars of Musk’s strategy for Twitter, but according to Insider Intelligence, he may not be able to count…
Digital media company G/O Media, home to a dozen titles including Gizmodo, Jezebel and Deadspin, turned a profit in 2021 for the first time since its creation three years ago. That’s in large part due to digital ad revenues that rose 53% from 2020, the company tells Adweek. G/O Media saw total revenue rise 45%…
Parag Agrawal, we hardly knew you. Sources told David Faber of CNBC that if and when Elon Musk’s $44 billion deal to acquire Twitter is finalized, Musk will serve as temporary CEO of the company. Agrawal became Twitter’s CEO last November when Jack Dorsey stepped down. He had been with the company for over 10…
Christian Juhl outlined a five-year plan when he became GroupM’s CEO in 2019, and consolidation was part of it. Last week’s Essence and MediaCom merger announcement and the formation of GroupM Nexus are part of GroupM’s broader initiative to automate its systems and standardize workflow. WPP has not been a stranger to consolidation–in recent years…
Publicis Groupe has acquired Profitero, a top SaaS global analytics platform that helps brands optimize ecommerce ad spend. Thousands of brands are already using Profitero, a Boston-based company, to maximize their online buying efforts, including L’Or?al, General Mills, KraftHeinz and Henkel. By joining forces with Publicis, Profitero will now be able to access the resources…
Social media agency 1000heads has been acquired by French digital marketing performance consultancy Labelium Group to strengthen its data, insights, strategy and creative offerings in a deal worth more than $105 million. Founded in the U.K., 1000heads works with clients including The North Face, Cisco, Diageo and Alphabet, employing more than 170 people across its…
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