With 2021 reported as a record-setting year for merger and acquisition (M&A) deal volumes in the marcoms sector globally, it looks like the year ahead is set to be more of the same–another year of big business awaits. And the year has begun in earnest as already in the first two weeks of 2022 we…
Media.Monks has completed its first merger deal of the year with 4 Mile Analytics as it expands its data and digital media capabilities. The merger will see the Californian-based data consultancy join the holding company S4 Capital’s fold to bring in its analytics capabilities–as well as data engineering, governance, software engineering, UX design and project…
The bid to takeover M&C Saatchi by its director and deputy chair Vindoka ‘Vin’ Murria through her acquisition company AdvancedAdvT Limited (AdvT) has been described as an “unusual” situation, with shareholders said to be unimpressed by the move. Murria, who previously founded and was CEO of Advanced Computer Software Group plc, was appointed to the…
A sea change is in the air at Triller, as the content and technology platform said it entered into a definitive agreement for a reverse merger with video streaming and advertising technology company SeaChange International, with the combined company to be known as TrillerVerz once the transaction is complete, expected sometime during the first quarter…
Audio streaming platform Spotify said Thursday that it acquired Whooshkaa, a podcast technology platform based in Australia that gives brands, broadcasters, independent creators and publishers the means to distribute, host, monetize and track their on-demand audio efforts. Radio broadcasters in particular can tap a specialized tool from Whooshkaa to turn their existing audio content into…
Digital marketing agency Croud has announced the acquisitions of luxury performance agency Verb Brands–which will offer a new service element within the parent company–just days after it bought impakt Advisors, the data and analytics company. Croud has agreed to both deals following funding made by private equity investment firm LDC in November 2019, which has…
MediaLink, the media and marketing advisory firm, has been acquired by talent and entertainment company United Talent Agency (UTA) in a deal worth $125 million in cash with founder Michael Kassan remaining as chief executive. The company, founded in 2003, works with businesses to identify potential areas of growth around areas such as marketing transformation,…
Twitter’s first acquisition under new CEO Parag Agrawal is messaging platform Quill. Terms of the transaction were not disclosed. The Quill application will shut down, with users having until 1 p.m. PT/4 p.m. ET Saturday (Dec. 11) to export their message histories, and the team from Quill will join Twitter’s experience team to work on…
Pinterest acquired video creation and editing application Vochi with the aim of enabling its creator community to bring more quality video content to the platform. Financial terms of the transaction were not disclosed. Vochi will continue to be available as a standalone app, for now. Pinterest head of creators engineering Bin Liu said in a…
WPP is to form a new design entity within the AKQA Group called The New Standard, following the acquisition of branding and design agency Made Thought. The formation of The New Standard sees Made Thought join with Universal Design Studio and industrial design studio Map Project Office under the umbrella to collaborate when necessary but…
Meta Platforms, previously Facebook, has been ordered to sell digital platform Giphy by the British competition watchdog which has ruled that the $400 million merger “has resulted or would result in a substantial lessening of competition.” The Competition and Markets Authority (CMA) has said that the merger that was announced in May 2020 is anticompetitive…
WPP has acquired British technology company Cloud Commerce Group (CCG) to enhance its commerce credentials for clients. The ecommerce business CCG aims to help brands market, sell and deliver to customers working with marketplaces including Amazon, Wayfair, Etsy and Ebay, while also supporting hundreds of retailers and wholesalers across Europe through its software integration. It…
Agency group MSQ has acquired international design firm Elmwood in a seven-figure deal that will see it merge with the group’s Holmes & Marchant to create a new global design agency model. The acquisition of Elmwood, which employs around 200 people across its offices in London, New York and Singapore, has been supported through private…
Twitter continued to bolster its Twitter Blue subscription option with Monday’s acquisition of Threader, an application that enabled people to compile and organize their Twitter threads, as well as save their favorites. Terms of the transaction were not disclosed. The Threader app will shut down Dec. 15, and co-founder Marie Denis will join the social…
Media.Monks has merged with creative content marketing agency Miyagi, which will see it form its content practice in Italy. The deal will add to the S4 Capital-owned business and integrate the strategy, creativity and production expertise of Miyagi into Media.Monks, with Miyagi’s staff of 70 based in Milan joining the group. Founded in 2013 by…
Stagwell Inc. (STGW) today announced strong revenue in the third quarter, driven by its recent MDC Partners merger and growth across most segments. Stagwell’s total revenue reached $466.6 million in the third quarter ending September 30, up from $228.1 million in the same period last year, an increase of 104.6%. The company’s pro forma organic…
As supply chain challenges persist, apparel retailer American Eagle Outfitters announced it is acquiring a supply chain startup, Quiet Logistics, for $350 million. The startup has provided fulfillment services for American Eagle for about a year. Quiet Logistics runs a network of warehouses in Boston, Chicago, Los Angeles, Dallas, St. Louis and Jacksonville, Florida. Per…
Put PinPal, Paytrest and all of the other puns on hold, as payments giant PayPal said Sunday that it is not pursuing an acquisition of Pinterest. Ed Hammond and Liana Baker of Bloomberg were the first to report on talks between the two companies last week, with published reports pegging the offer at roughly $70…
Personalized video messaging platform Cameo is diving into the merchandising pool with its acquisition Monday of marketing and merchandising platform Represent–its first ever acquisition. Since debuting in 2014, Represent has shipped more than 4 million products to customers in over 165 countries, creating $170 million-plus in brand value for its talent and partners. The company…
It seems that while Pinterest was hosting its second annual Creators Festival Wednesday, something much bigger was in the process of being created. Payments giant PayPal is reportedly in advanced discussions to acquire the visual search and social commerce platform. Neither company would comment on the negotiations. Ed Hammond and Liana Baker of Bloomberg were…
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