Yahoo Aims to More Deftly Blend Ads With Content

Yahoo is starting to push into two of the hottest areas of Internet advertising: stream ads and so-called native ads.

    



Leaving ABC News, Couric Describes Move to Yahoo as ‘Being of the Moment’

Katie Couric said that her decision to join Yahoo as its “global news anchor” came after the new chief executive, Marissa Mayer, reached out to her.

    



DealBook: Mayer, Yahoo’s C.E.O., Goes Chic

A Marissa Mayer profile in the September issue of Vogue, titled “Mogul, Mother, Lightning Rod,” draws attention to her fashion choices.

    

Bits Blog: Tumblr Founder Says Site to Stay ‘Independent’

A day after Yahoo’s board approved a deal to acquire Tumblr, Marissa Mayer, Yahoo’s chief, and David Karp, Tumblr’s founder, reassured users that Tumblr would operate as it did before.