In a world with so many choices, brand loyalty can be hard to come by. But 46% of Gen Zers in Canada say they’re loyal to brands, and 34% say it depends on the category, according to new research by student data company Amplify in partnership with The Globe and Mail. That said, while Canadian…
If you’re tuned in with the media industry, you’ve likely heard that we’re in the post-TV era. Many consumers are cord-cutting by canceling the video portion of their cable subscriptions in favor of streaming services. I want to let you in on a secret: Television is most definitely not on the brink of extinction, and…
Is Toronto a vital tech hub, a groundbreaker in cannabis marketing, Hollywood North or a magnet for boundary-pushing creatives? The answer, as this year’s roundup of Toronto Brand Stars makes stunningly clear, is yes.
Rare is the chance to create something utterly new in the Canadian market, so when the federal government declared that on Oct. 17, 2018, the recreational use of cannabis would become legal, it was as though it had announced the start date for the birth of a new industry. And the pull has been gravitational….
Over the years, Toronto has quietly become a major player in film and television, to the tune of a $2 billion production spend in 2017–an all-time high for the city, which has been nicknamed Hollywood North. And if you use cultish adoration as your measure, one of its greatest exports is Schitt’s Creek, a quirky…
Google’s intended changes to how advertisers can target and track users in its market-leading Chrome browser were made apparent this month. The updates announced at Google Developer I/O will require publishers to declare their cookies as same-site or cross-site using the SameSite attribute, the latter category deemed as less respectful of a user’s privacy, per…
As consumers crave more real-life experiences, brands are looking for ways to leave lasting impressions beyond a clever spot or a “buy now” button. At SXSW, HBO followed up last year’s Westworld with scenes from Game of Thrones’ Westeros. Meanwhile, tech companies have been opening pop-ups to promote hardware like the Google Home or Facebook…
As marketers increasingly look for new ways to reach their target audience beyond age and gender demographics, publishers such as The New York Times are rolling out a surprise new offering: advertising based on emotions. The New York Times predicts how its stories make a reader feel (opinion and news) using machine learning and insight…
Social media and television viewing make strange bedfellows. Social media makes it easier for fans of television programs to connect with each other and have shared viewing experiences. Unlike television viewing parties that required everyone to convene in the same physical space, however, social media facilitates social interactions without requiring viewers to congregate in the…
From Allbirds to Dollar Shave Club, DTC brands are popping up everywhere and across categories, imploring consumers via aesthetically pleasing, colorful ads to ditch store brands and try out their products. Still, fewer than half have purchased a DTC product, according to new data from Toluna and social media intelligence platform Unmetric, although that number…
What makes someone a true champion of diversity and inclusion? Here, for the first time, Adweek, in partnership with Adcolor, sought to find out by creating Adweek Champions, an award that celebrates executives and creatives in marketing, media and technology who are committed to taking action that yields real results. A jury composed of Adweek…
TV’s biggest moment this week won’t occur during any upfront event, but rather on Thursday night, when CBS airs the series finale of The Big Bang Theory. The longest-running multi-camera series in TV history (with 279 episodes over 12 seasons), The Big Bang Theory has been the last remaining blockbuster sitcom in the streaming era:…
Venerated art vendor Christie’s auction house celebrated a notable moment in its 250-year history last October when it made its first major sale of an artificial-intelligence-generated piece of art for a whopping $432,500. The deal marked a milestone for a form of AI that seeks to move the technology beyond its analytical roots into a…
At Enter, an experiential agency founded by Zev Norotsky in 2014 and formerly in partnership with BMF, caffeine’s a big part of the company’s DNA–and not just for the usual reasons. The agency’s Los Angeles headquarters is a coffee shop dubbed The Coffee Company, which Enter opened with La Colombe as a partner. For Norotsky,…
Get the right ad in front of the right person at the right time. It’s the advertising adage, one that’s been around for decades. But in the digital age, the industry sure has taken that saying to heart, deploying tools that follow customers around the web, tracking who they are and their every move to…
On Nov. 9, 1976, a local story from Washington, D.C., managed to land in newspapers across the country. The U.S. Department of Agriculture announced that Smokey the Bear, age 26, had died at the National Zoo. He’d gone, the obituary read, to “that great honey tree in the sky.” That was 43 years ago, but…
Adweek turns 40 this year and it’s with pride, and a bit of astonishment, that I can say that I’ve been with the brand for just over half that time. Looking back over those 21 years, the mind bends trying to recall the people, too many heroes, saints, villains and sinners to catalog here, who…
Consumer attention is fleeting, and only the bold and brave cut through the noise. To that end, media in all of its forms needs to work harder and smarter. This year’s Media All-Stars are not only up for the challenge but steaming ahead to create unforgettable work for brands and exciting opportunities for their teams….
Michael Epstein wasn’t sure he was ready to be a CEO when he took on the role for Carat in February 2017. “No matter what you do, you are not necessarily prepared to be a CEO when you become one,” Epstein says. “It takes a little while to get your feet underneath you” and “make…
When it comes to data, generational spreads are valued above all else. But lumping an entire generation together may not be the way to go, according to new data from consumer intelligence company Resonate. Gen Xers between the ages of 38 and 45, for example, use Twitter 11% more than the average consumer, while 46-…
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