The Story Behind the Star of the Longest-Running Public Service Campaign in American History

On Nov. 9, 1976, a local story from Washington, D.C., managed to land in newspapers across the country. The U.S. Department of Agriculture announced that Smokey the Bear, age 26, had died at the National Zoo. He’d gone, the obituary read, to “that great honey tree in the sky.” That was 43 years ago, but…

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