More Gen Zers and millennials are using their phones as a primary mobile viewing device. But there are marked differences in their content viewing habits, according to Whistle Wise. The data arm of the Gen Z media brand Whistle found 62% of Gen Zers prefer a daily hit from their Instagram feed, while 65% of…
Contrary to the way Los Angeles has been stereotyped, “it’s not slow paced,” says Emma Grede, co-founder and CEO of Good American. “I’ve never been busier in London or New York as I am here.” L.A. is also not burdened by East Coast propriety. “Los Angeles offers a freedom from tradition and convention that few…
Lena Waithe says she moved to Los Angeles from Chicago in 2006 knowing she wanted to conquer it. And with 22 projects in active development with some of the biggest names in the business–including Amazon, BET, Disney, HBO, Netflix, Showtime and Universal–as well as a star-making turn on the Netflix series Master of None, which…
Many of L.A.’s biggest agencies have women at the helm. In an industry that’s still disproportionately dominated by men, these executives are serving as mentors, role models and everything in between at their respective agencies. In talking with six of these women, we learned that working as an advertising executive in L.A. has its own…
Vincent Bragg was still in prison when he came up with the idea for ConCreates, a creative agency network that’s staffed by current and formerly incarcerated individuals. “I come from such an unconventional background,” he admitted. Bragg was serving time for more than five years in federal prison for running a drug empire. While behind…
A rare bit of agreement echoed through the fickle world of fashion in the past year. It began when Gentleman’s Quarterly (GQ) announced: “Boat shoes are back.” Next came Esquire: “Yep, boat shoes are cool again.” Newcomers such as the website Valet piped in: “The classic preppy shoe has returned.” Paul Sperry (1) came up…
Red hats took on new meaning in the years leading up to 2016. They seemed to symbolize their own movement and connotation and seeing one now likely makes you feel a certain way. That’s the power of a brand. Specifically, it’s the power behind President Trump’s 2016 slogan to “Make America Great Again.” As the…
Many networks are panicking as linear ratings continue to plummet–but not A&E. The network saw nine consecutive quarters of year-over-year growth in the 25-54 age demo, due in large part to a show that has quietly turned into one of TV’s most successful franchises: Live PD. The show, which is hosted by Dan Abrams and…
Marketers can become a bigger part of the emerging cultural conversation across platforms. Streaming media has opened doors to brands trying to reach Hispanic consumers. Ahead of National Hispanic Heritage Month, Pandora surveyed the cultural landscape and behavioral attitudes of this growing market. The data reflects the diversity–how many Hispanic consumers are bilingual (35%), mirrored…
This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible), channel a massively popular TV series for the greater good (Droga5), inspire organic participation from celebrities (Initiative) and so much more. Presenting the 2019 Media Plan of the Year winners, who proved time and…
KLM might be the “world’s oldest airline,” but judging from its digital presence, you wouldn’t know that. The company prefers to have a first-mover advantage when it comes to testing out new apps and technologies. Two years ago, it proclaimed to be the “first airline” with a verified WhatsApp business account, and it has its…
Looking for a healthy and active way to spend this weekend? Consider heading to the apple orchard. Apple farms all across the U.S. are predicting that the 2019 apple harvest season will see increasing crop yields. And who doesn’t love apples? The 150-year-old Welsh proverb “An apple a day keeps the doctor away” now carries…
While some may believe that millennials and Gen Z might prefer shopping digitally, the contrary actually appears to be true. When Walmart recently stopped selling handguns and handgun ammunition, the move was in reaction to the mass shooting at its El Paso, Texas, store last month. But it also probably had to do with the…
If you had lived in New York City three decades ago and spent some time in Central Park, you might have chanced upon a slender, bookish-looking man named Naoto Ohshima. And if you had perchance run into him, you’d have influenced the course of video-game history. It was 1990. Ohshima, an artist for Sega, had…
Subscribers to Hulu’s ad-free plan pay twice as much as limited ad customers each month to avoid commercials. If they watched the service’s original comedy Four Weddings and a Funeral, though, they still saw an ad for Hotels.com. In an episode where a faux reality TV show sponsors a wedding between two characters, a reality…
Kai Lawson never anticipated a career in advertising. After working as a college rep for record labels, Lawson–now associate operations director at Essence–assumed her next step would be in the music industry. Instead, a recruiter from Wunderman reached out about a junior project management position, which she started in June 2011. “I was a complete…
Internet-savvy shoppers have more options than ever when shopping for new clothes. These days, it’s not enough to have a superior product. Brands need to make their websites deliver, too. According to research from ecommerce marketing platform Yotpo, nearly three-quarters of consumers identify reviews as a very important driver behind their purchase decisions. And they…
If recent high-profile acquisitions are any indication, the ad industry is in the midst of a veritable data gold rush, and first-party data assets are the means for staking your claim. In April, Publicis bought Epsilon for $4.4 billion, less than a year after IPG agreed to purchase Acxiom for $2.3 billion. And in 2016,…
In 1938, David Ogilvy arrived in New Jersey from his native England and established his own professional brand in a rapidly growing nation, writing the original ad-industry immigrant success story. These days, however, the chances of someone from abroad following in his footsteps are ever slimmer, even as the value of top international talent continues…
The definition of disruption has become diluted by our industry’s obsession with turning well-intentioned concepts into overused buzzwords. You’ve almost surely been in a briefing where the ask has been some form of disruption: disrupt creativity, disrupt the internet, disrupt culture, disrupt the way we use X product in Y space. This isn’t just about…
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