Sep
30
Making Sense of the 5 Major Holding Companies’ Data Offerings
Posted in: UncategorizedIf recent high-profile acquisitions are any indication, the ad industry is in the midst of a veritable data gold rush, and first-party data assets are the means for staking your claim. In April, Publicis bought Epsilon for $4.4 billion, less than a year after IPG agreed to purchase Acxiom for $2.3 billion. And in 2016,…
Post a Comment