As a 14-year-old, Jason Snyder created his first commercial software–a system he described as a “party line for computer nerds in the ’80s.” “I was lucky enough to be born at the right time for the web to happen and at a place to help shape how it would evolve,” he added. Snyder said he…
Media planning and buying is transforming as connected TV usage scales. Marketers are able to leverage AI-enabled planning and data-driven optimization across linear and digital video. But, finding efficiency, cultivating creativity and measuring ROI continue to challenge even the most innovative teams. Margaret Rose Hart, The Trade Desk’s Senior Director of Client Strategy, spoke with…
A web of nodes modeled after brain neurons is trained into an incomprehensibly complex algorithm that knows one thing and one thing only: the patterns of fade and wear accumulated by old pairs of jeans. So begins a recent Levi’s patent proposal detailing the use of neural networks in clothes manufacturing. In the scenario, the…
Big tech is slowly pivoting to privacy, whether it wants to or not. Ever since the data manipulation scandals that embroiled the 2016 U.S. presidential election came to light, Silicon Valley’s use of personally identifiable information and its role in the success of household names such as Facebook and Google have become apparent. This has…
The coveted checkmark debuted on social media profiles when Twitter introduced its verification process in 2009, but 10 years later, users are still trying to reach an understanding of how the process works for some platforms. The latest flare-up was in September when there was a veritable earthquake in the YouTube community after the platform…
At the Nike Sport Research Lab in Beaverton, Ore., two young athletes are put through a gauntlet of tests. These aren’t NBA rookies with new shoe deals or local university runners; they are esports players from Shanghai. Jian “Uzi” Zi-Hao and Zhen-Ning “Ning” Gao are two of the world’s best League of Legends (LoL) players….
Ava DuVernay, who topped Adweek’s Creative 100 List in 2018, has had another breakout year. The acclaimed writer, director and producer in May released When They See Us, a four-part miniseries centered on the case of five black and Latino teenage boys who were wrongfully accused and convicted of rape in 1989. DuVernay’s goal with…
This might be the year that finally killed off analog: The digital world has clearly overtaken all aspects of our lives, from the songs we listen to (and the devices we use to experience them) to how we communicate with colleagues and even the way we shop. This year’s hottest digital movers and shakers range…
Despite all the buzz surrounding TikTok, Snap, Netflix and Fortnite, this year’s Hot List honorees also include OGs, as some legacy media brands continue to show new players who’s boss. Adweek’s Media Visionaries, who grace our cover, are the executive producers of Friends–David Crane, Marta Kauffman and Kevin Bright. Yes, that’s right, Friends. The beloved…
Over the last several months, we asked you, our reader, to weigh in on which ad-tech and mar-tech companies you deemed to be the best of the best across a variety of categories. Last month, we announced the finalists, and now–after three rounds of voting and roughly 50,000 votes–we are happy to reveal the winners…
The TV industry is in the midst of a massive upheaval–one that will come to a head over the next year as a number of major new streaming services prepare to enter the fray–which makes it tougher than ever for shows and networks to connect with viewers. Yet this year’s TV Hot List winners have…
Marta Kauffman, David Crane and Kevin Bright are finally getting a chance to revel in their legacy. A quarter-century ago, the trio began executive producing Friends, a sitcom chronicling the relationships among six lovably neurotic 20-somethings (played by Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer) living in the same…
Online marketing has gone through three distinct phases so far, where innovation and economic upheaval have more or less systematically brought about the end of one era and a shift toward the next. Some think that the age of having everything move entirely online in marketing is already upon us, but I actually beg to…
Media is dying? Don’t tell that to the winners of this year’s Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president attacks the media on a daily basis, these outlets are working…
With a rallying cry of “We are humans, not robots,” workers in Amazon’s warehouses have walked out multiple times this year over issues like a 30-hour-per-week cap and working conditions. While a spokesperson for the National Labor Relations Board said it does not track employee protests, staff at retailers like Amazon, Walmart, Wayfair and Whole…
There’s a good chance that the ads you’re seeing on your favorite site or in your favorite app come courtesy of Twitter–or Facebook or LinkedIn. Thanks to audience networks–partnerships that platforms have with third-party apps and publisher sites–companies can offer marketers the chance to expand targeting capabilities. In a lot of ways, they offer perks…
Lena Waithe is an advocate for creatives, adamant about finding and supporting new talent. Which is why, as I was planning our L.A. Brand Stars cover shoot, I knew we needed to work with a team that really meant something to her. I wanted to meld who I think she is as a person with…
Back in the 1930s, roving pot parties called “tea pads” sprang up in major cities across the country, bringing reefer-loving friends and acquaintances together to get high and listen to jazz. In Southern California this month, a group of cannapreneurs opened the doors to Lowell Farms: A Cannabis Cafe, the first combo on-site consumption lounge…
Ask people about eating in Los Angeles, and they’re bound to bring up In-N-Out Burger. Ask prolific writer, producer and actor Lena Waithe–whose first feature film, Queen & Slim, premieres next month–about L.A. eats, and she’ll present you with options ranging from a burger joint favored by celebs to a cafe run by a florist…
In a way, it’s nothing new. We have been hearing about the connection between excessive thinness, retouching, lack of self-esteem and eating disorders for a million years. In the ’90s, there were the Superwomen and the depression caused by unattainable depictions of having it all. Today there is a whole host of other mental health…
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