Clothing brands are coming for what’s in your closet, and they’re turning to third-party platforms for help. The secondhand clothing market is projected to reach 5.4 times its current size in the next five years, according to thredUP’s latest Resale Report. Market research firm Cowen predicts it’ll hit 14% of the total apparel market by…
When a brand interrupts your online shopping spree to offer a 15% discount in exchange for your phone number, ignoring it and paying full price feels pretty indefensible. Then you start receiving a constant stream of texts with abandoned cart reminders and flash sale notifications, and pretty soon you’re wondering why you didn’t just spend…
As a gatekeeper for some of the hottest names among digitally native startups at communications agency The Lead PR, Casey McDonald has his finger on the pulse of what’s happening in the direct-to-consumer world. Not only does he manage media relations for accounts such as menswear label Mack Weldon and athleisure brand Vuori, but he…
Jennifer Lopez is partnering with Goldman Sachs via her newly launched philanthropic venture, Limitless Labs, to provide Latinx-owned small-business startups with direct access to capital. The initiative builds respectively on Lopez’s history of charitable work focused on the Hispanic and Latinx communities and Goldman Sachs’ own educational and investment program, 10,000 Small Businesses. The partnership…
CMOs are facing doubt within their organizations that they can drive growth. Time is increasingly committed to counseling CEOs who believe they have a marketing challenge. And they’re not alone–other C-suite executives are expressing the same concerns about their CMOs, indicating an industrywide dilemma about the perception of chief marketers. The data is startling. According…
When the 2020-21 TV season began a year ago, it did so without the usual fanfare of big September broadcast premieres, as pandemic-related delays and shutdowns postponed those debuts for weeks, if not months. But as a new television season starts this week, broadcasters are celebrating the return to their normal premiere schedules. As premiere…
Jennifer Lopez grew up dreaming big dreams, and unlike many who aspire to a career in music, TV or film, this sui generis creative force from the South Bronx proved she could in fact do it all. And she did it by staying true to herself. Adweek’s 2021 Brand Visionary has lived her life out…
Putting together a full-scale campaign is no small task for any team, but having to do so during a pandemic requires a different skill set altogether. Just ask this year’s winners of the Brandweek Constellation Awards, which honor the best team-led marketing efforts. Between heartwarming campaigns and humorous ads that momentarily transport us away from…
Even with the post-9/11 recession and 2008’s economic meltdown in the rearview mirror, few economic calamities matched the speed and dread that accompanied the coronavirus. Last year, as service-sector businesses shuttered and layoffs spread like brushfire, America’s GDP took a nauseating tumble of 3.5%. The first half of this year saw a rebound in consumer…
Six years ago, when the Vatican announced that Pope Francis would be stopping in Philadelphia as part of his visit to the United States, local businesses responded en masse. Manayunk Brewing Company made Papal ale. The pope’s likeness appeared on pizza boxes. Local station WZMP started a “popecast.” But no welcome stuck in local memory…
How do airlines protect passengers during a pandemic without sacrificing their company’s spirit? It’s a delicate safety dance. Since Covid-19’s arrival, Alaska Airlines has banned more than 700 people–including an Alaska state senator–from flights for violating safety policies. It’s also made playful distance markers, choreographed ’80s parody videos and extended frequent-flyer perks. As the holiday…
As recently as the 1990s, one of the areas where retailers excelled was high-touch customer service. Then came the aughts. “I think we went through this period in the early 2000s where companies were pulling sales associates out of the store because they were trying to save money and reduce costs. And then ecommerce came,”…
Jolie Hunt set out to create a different type of strategic communications agency when she launched Hunt & Gather in 2014. Hunt was shaken by her brief, unpleasant stint as AOL’s chief marketing officer. It was the first time in her career that hard work didn’t equal professional success, and she knew it was the…
This was supposed to be our summer, a season of blissful freedom making up for the one scuttled by the novel coronavirus in 2020. But Covid-19 came for 2021, too. After a jubilant start to summer–the TSA recorded the highest number of fliers over Memorial Day weekend since the pandemic began, and cruises resumed at…
Here at Adweek, we’re on what we like to call “the road to Brandweek”–the time of year when we are thinking, writing and talking about brands nonstop. Not just any brands, though–the best. Brands that invented products you didn’t know you needed and deployed marketing tactics that made you stop scrolling. Marketers who dug deep…
Even though he now leads the organization as its CEO and executive director, Amit Paley still remembers his early days with The Trevor Project, starting out as one of its volunteer counselors in 2011. And from that time, one phone call in particular stays with him. It came in over the crisis line from a…
For many first-generation tech companies, their brands are synonymous with the people who created, nurtured and passionately grew them to what they are today. These founders define the brain trust, values, purpose and aesthetic of their companies, setting the bar for their customer experience and relationship. Founders like Steve Jobs, Elon Musk, Richard Branson and…
Whether you’re an old-school brand keeping it real or a Gen Z brand just trying to “keep it 100” during the pandemic’s social distance, authenticity still matters to brands growing with their consumers. Vans’ #OffTheWall approach to brand-building uses art and creative self-expression to keep its 55-year-old purpose feeling younger than its years. Kristin Harrer,…
Depictions of disability in advertising tend to fall within one of two camps: evoke inspiration or pity. Rarely are disabled people shown as layered, three-dimensional humans; instead, they are othered, stereotyped, stigmatized or ignored altogether. But when 15% of the global population is disabled–a striking fact highlighted by the International Paralympic Committee’s recent “#WeThe15” campaign–that…
As the deprecation of third-party cookies nears, publishers, advertisers and tech companies have been forced to figure out what the new fundamentals of digital advertising, such as audience targeting and ad serving, will look like in the aftermath. In the midst of industrywide indecision, the frontrunner to replace the once-ubiquitous cookie is the Unified ID…
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