Sep 20

Why CEOs Don’t Trust Marketing Chiefs to Grow the Business

Posted in: Uncategorized

CMOs are facing doubt within their organizations that they can drive growth. Time is increasingly committed to counseling CEOs who believe they have a marketing challenge. And they’re not alone–other C-suite executives are expressing the same concerns about their CMOs, indicating an industrywide dilemma about the perception of chief marketers. The data is startling. According…

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