When October rolls around, millions of Americans take comfort in the familiar harbingers of fall: The leaves turn colors, the sun sets earlier, Starbucks pours pumpkin spice lattes–and a six-block line forms outside the nearest Spirit Halloween. Odds are, in fact, that you’ve stood in that line yourself. Not only do 65% of adults now…
Before the credits to 1999’s The Best Man finished rolling at the theater, Kimberly Wilson was ready to mail her internship application to BET headquarters. Wilson was already looking for a career change when she saw actress Nia Long’s character, Jordan Armstrong, a music and TV producer at the network. “I remember looking at the…
Climate news seems to get bleaker by the day. From a Texas-sized island of plastic swirling in the Pacific Ocean to mountains of discarded clothing washing up on the shores of Ghana, consumers are paying attention. And they’re demanding action and accountability from brands. In response, brands are experimenting with new materials, processes and business…
If your first sip of pumpkin spice latte happened before September, if you’ve begun checking items off your gift list, if you’ve got a Halloween costume picked out and your Thanksgiving weekend is planned–you’re not alone. There’s excitement in the air for the holiday season, according to a survey of social shopping analytics service Bazaarvoice’s…
At this point in the pandemic, we’re not as isolated as we were a year ago, but we’re still relying on TV, publishing and digital brands to keep us connected to one another and the outside world. And Adweek’s annual Hot List, which spotlights the standouts in those categories, is full of people and brands…
The beverage category of today doesn’t remotely resemble the beverage category of five years ago–and it’s going to be unrecognizable in just five more years. That’s not because of some new technology or scientific discovery. Rather, it’s because some bold brands out there have decided to empower consumers to be healthier, truer versions of themselves….
Living through the golden age of television as a consumer means being spoiled by a wealth of choice: At any hour of any day, it’s possible to watch a show of any genre to suit any taste on just about any TV channel, streaming service or platform. Behind the scenes, that means more creators than…
As the editor at the helm of New York Magazine, a source of cultural accounting for a city whose influence shapes the world in its image, David Haskell has yet to enjoy a slow news day this year. Since last October, Haskell has presided over coverage that has explored the most divisive presidential election in…
As the pandemic headed into its second year, television continued to provide the escape and connection to the outside world that we so desperately craved. Production shutdowns caused by Covid-19 sidelined some of our favorite shows, but exciting new series like Bridgerton (our Show of the Year) stepped in to fill the void and capture…
New York Times CEO Meredith Kopit Levien wants to make something clear: There is a difference between the news cycle and the news. That distinction–and a belief that the addressable audience who will pay for quality news will continue to grow regardless of who’s in the White House or what stage of the pandemic we’re…
Even as elements of pre-pandemic life return and we figure out what behaviors stick, one thing that’s certain is that we’re more reliant on and preoccupied with technology than we ever have been. From the mind-bending futuristic to sheer utility, more of our lives have become intertwined with digital trends, products and platforms. Join us…
For some people who ascend to the C-suite, the journey is a smooth one. For Vanessa Pappas, chief operating officer of TikTok, the opposite is true. Pappas joined TikTok in December 2018 as general manager, U.S., after nearly eight years with YouTube, and was then elevated to general manager for North America, Australia and New…
In the past year, the media industry has seen its peaks and troughs as consumer behavior fluctuated, spurring audience highs and digital ad revenue lows. Adweek’s 2021 Hot List recognizes those executives, creators, companies and products that have thrived, navigating precarious months to drive continual growth, discover new revenue streams, build products, strive for change…
Look up the meaning of the word “lush,” and you’ll find definitions dealing with abundant vegetation, libidinous bed partners and a person who drinks too much. Which is reasonable enough. But say “lush” to millions of everyday consumers, and they’ll think of only one thing: the store that sells all that great-smelling soap. (More on…
Amazon is already one of the dominant players in the connected TV space, with the Fire TV hitting 50 million monthly active users last year and its streaming sticks among the most popular on the market. But the company believes there’s still room to grow, so it’s entering the already crowded smart TV landscape and…
Dramatically changing something as rigidly entrenched as commercial production would have seemed impossible just two years ago. But then Covid-19 lockdowns swept across the globe, forcing marketers to alter everything about how they shoot and produce ads. Now, with production processes no longer carved in stone, sustainability advocates within the industry see an opportunity to…
Gambling has enjoyed a handsome makeover in recent years–and marketers have taken notice of it. In the three years since a Supreme Court ruling struck down a federal law prohibiting sports betting, sports publishers–including Barstool Sports, Sports Illustrated and Gannett–have inked multiyear partnerships with casino operators and sportsbooks. Brands and the media buyers that represent…
The New York Times’ Instagram account now has nearly 14 million followers, but 10 years ago it was little more than a glint in the eye of Simone S. Oliver, then a journalist at The Times’ Style section. Along with a cadre of other reporters, Oliver helped submit the 90-page innovation report that urged The…
Every aspect of marketing is in a daily race to keep up with technology and social currents, but none more so than media strategy. Whether it’s adapting to the potential of emerging apps or pivoting a multimillion-dollar ad buy when faced with a world-altering pandemic, media agencies and brand-side planners are on the front lines…
Advertising and marketing are the most direct links consumers have to many industries, and marketers are the ones crafting the messages they hear. The stories we write can transform consumer landscapes, shape industries, grow or shrink brands and support or hinder livelihoods. In perhaps no industry is this truer than food and agriculture. Articles, studies…
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