Jun 12

RTO+P, Sarah Harbaugh Seek to ‘Stop Dad Pants’ for Dockers

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Red Tettemer O’Connell + Partners has a new campaign for Dockers centered around a call to “Stop Dad Pants.”

The new campaign, launched in anticipation of Father’s Day, includes two new spots — “Stop Dad Pants” and “Locker Room” — approaching the dad pants dilemma from different perspectives. In “Stop Dad Pants,” Sarah Harbaugh (wife of San Francisco 49ers head coach Jim Harbaugh, who also appears in the ad) offers a PSA-style plea to men everywhere to end the “shapeless, pleated tragedy that too many men find themselves in every day.” Sarah shares that she understands the issue, as Jim was afflicted by dad pants for years. The second half of the spot deals with how Dockers has the dad pants antidote. “Locker Room” features a similarly tongue-in-cheek, dad-humor driven motivational speech from former NFL coach Jon Gruden, who implores men to “make this dad thing look good.” Both spots end by directing viewers to Dockers.com/StopDadPants.

The campaign also features a social component, built around the #StopDadPants hashtag. Dockers fans who use the hashtag on Twitter or Instagram accompanied by photos of themselves in Dockers will be entered for a chance to win a trip to San Francisco and a pair of tickets to a 49ers game at Levi’s Stadium. Stick around for credits after the jump. continued…

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Feb 20

RTO+P Crafts New Hire Totem Pole

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In October, Philly-based Red Tettemer O’Connell + Partners welcomed eight new hires with paper doll likenesses of themselves.

Now, in an attempt to up the ante in the creative welcoming of new employees department, the agency has crafted a totem pole featuring eleven new hires that were just announced today. The totem pole was sculpted by Steve Thompson, RTO+P’s “Maker,” out of basswood and stands proud at 26 inches tall.

“We’re stoked to have all this new talent aboard and we’ve heard the totem of their likenesses can actually produce rain when held at a specific angle,” says Steve Red, president/CCO of RTO+P. You can view a short documentary on the sculpting process above. New hires include (from top to bottom of the totem pole): Jacqui Abel, Senior Account Manager; Jonathan Bayless, Social Driver; Megan Auld-Wright, Copywriter; Travis Hyatt, Developer; Gillian Darr, Account Coordinator; Chris Arasin, Interactive Designer; Allison Berger, Community Manager; Will Nathanson, Account Director; Alex Moreno, Junior Social Creative; Joe Schoppy, Junior Social Creative; and Meg Dibley, Junior Content Producer.

 

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